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Hasbro (HAS) stock

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NASDAQ: HAS Nasdaq Leisure Products Next results ~January 11, 2027

B Fundamentals grade

Hasbro is a US-listed company in the leisure products industry. Its financial year ends in December.

Stock price today

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Third-party market data · may be delayed

Fair value per share

~$160

Cash-flow model

Base case. Range ~$110–$210 across our lower- and higher-growth cases (2.4%–12.4% a year).

Price vs value

Modestly undervalued

The price is inside our value range, 25% below our base value.

Price used: $118.36, November 2, 2026

Hasbro valuation: adjust assumptions and compare models →

Who’s trading

What company insiders, investment funds and members of Congress have been doing with the stock, from their own filings.

  • Insiders0 buying, 9 selling0 purchases and 22 sales by directors and officers, last 12 monthsInsider trades
  • Funds357 adding, 388 cuttingOf 65 active managers that changed their stake, 28 added; quarter to June 30, 2026Fund buyers and sellers

Value diary

Our note on each quarter Hasbro files

10-Q filed October 29: Hasbro

Model value +1.4%

Hasbro's trailing twelve-month revenue to September 2026 reached $5.18bn, up 18.9% on a year earlier and faster than the 17.0% growth recorded a quarter earlier. Among the 23 leisure products companies we cover, that growth ranks fifth. Free-cash-flow margin climbed to 23.7% from 15.6% a year earlier, while operating margin widened sharply to 25.8% from -5.2%. Our model value edges up from $138 to $140 a share, against a current share price of $119. The rating remains Hold. At that price, the model implies the market is pricing in roughly 4.0% a year of cash-flow growth over five years, a faster pace than the -4.2% a year revenue growth Hasbro has actually delivered.

Source: 10-Q filed October 29, 2026 on SEC EDGAR · Financials · Valuation

Earlier notes (1)

Where Hasbro stands after its latest 10-Q

Revenue for the twelve months to June 2026 was $4.97bn, up 17.0% on a year earlier, faster than 12.9% a quarter earlier. Free-cash-flow margin rose to 24.4% from 14.7% a year earlier. Operating margin widened to 23.4% from -6.3%. Against its peers on growth, profitability, cash generation and balance sheet, it grades B. It passes 3 of our 7 financial-health checks. Our cash-flow model value is $120 a share, against a share price of $105. At that price, our model says the market is pricing in about 4.9% a year of cash-flow growth for five years, faster than the -5.0% a year revenue growth it has delivered.

10-Q on SEC EDGAR

Written from the company's filings and our models when each quarter's report arrives. Figures in older notes are as published at the time. Not investment advice.

The Fundamentalytics view

Next results ~January 11, 2027 (estimated)

Hasbro's trailing-twelve-month revenue grew 18.9% year on year, with a free-cash-flow margin of 23.7%. Where it stands out: operating margin of 25.8% ranks 1 of 29 leisure products companies we cover. Where it lags: long-term debt as % of assets of 40.8% ranks 18 of 20 leisure products companies we cover.

Our discounted-cash-flow model values the business at ~$160 per share in the base case (~$110–$210 across growth scenarios) — model values under stated assumptions, not a price target.

Current signal Operating margin expanding: TTM operating margin reached 25.8%, up 31.0pp year over year.

Assembled from SEC-filed figures — the full workings are on this page and in our methodology. Observations, not recommendations.

Highlights

How we pick these

Strengths

  • Priced below our value. The share price of $118.36 is 33% below our value per share of $160.
  • Fast growth. Revenue grew 18.9% over the last 12 months, against a median of 7.6% for leisure products companies we cover.
  • High operating margin. 25.8% of revenue is left as operating profit, against a median of 1.0% for leisure products companies we cover.
  • Margins widening. Operating margin is up 31.0 points on a year ago.
  • Strong cash generation. 23.7% of revenue turned into free cash flow, against a median of 6.1% for leisure products companies we cover.

Things to watch

  • Insiders selling. 9 insiders sold $50M of stock over the past 365 days and none bought (0% under pre-set trading plans).
  • Below peers: long-term debt as % of assets. Long-term debt as % of assets of 40.8% ranks 18 of 20 leisure products companies we cover (median 16.0%).
  • Below peers: days sales outstanding. Days sales outstanding of 78 days ranks 24 of 27 leisure products companies we cover (median 42 days).

Latest results: FY2026 Q3

Filed October 29, 2026
Earnings per share
$2.90 against an average estimate of $1.85: beat by 56.6%
Revenue
$1.60bn, up 15.0% on a year earlier
Share reaction
+15.7% in the first session after the results on October 20, 2026, against +0.9% for the S&P 500
Guidance given
total Hasbro revenue growth 7% to 9% (the full year); adjusted operating margin 27% to 28% (the full year)
Next report
October 20, 2026; average EPS estimate $1.49

Hasbro's figures from its SEC filings and results release; estimates are the analysts' average. Not a recommendation.

Price chart

  • 1 day-0.6%
  • 1 week+0.3%
  • 1 month+32.2%
  • This year+47.6%
  • 1 year+60.1%
  • 5 years+53.6%
  • S&P 500 this year+11.2%

Closing prices to 2026-11-02. Price change only, dividends excluded.

Loading chart…

Third-party market data · may be delayed

At a glance

Trailing twelve months, from SEC filings

Profitability

Revenue (TTM)
$5.2B
Operating margin
25.8%
Net margin
18.4%
EPS (TTM, diluted)
$6.75

Growth

Revenue growth
+18.9%
Change in growth rate
+1.9 pts
Share count change
+0.2%

Cash

Free cash flow (TTM)
$1.2B
FCF margin
23.7%
Stock pay % of revenue
1.8%

Earnings

Last results
October 20, 2026
Next results (est.)
January 11, 2027

News & updates

Updated November 2, 2026

Company announcements, filed results and changes that matter to shareholders.

  1. Announcement
  2. Results

    Hasbro reports third-quarter financial results

    Hasbro said it announced its financial results for the fiscal quarter ended September 27, 2026. The company filed an 8-K with the SEC on October 20, 2026, to disclose the information. A press release containing the specific figures was provided as an exhibit to the filing.

    SEC 8-KRead source ↗
  3. Guidance
  4. Insider trade
  5. Insider trade
  6. Insider trade
  7. Insider trade
  8. Leadership
  9. Results

Refreshed hourly when new source data is available. Summaries are checked against company releases and SEC filings. Company announcement headlines are labelled when a checked summary is unavailable.

Valuation

Hasbro valuation models and calculator

What the price is pricing in

The share price implies about 2.6% a year of cash-flow growth for five years.That is faster than the -4.2% a year revenue growth Hasbro has delivered.

  • Priced in2.6%
  • Last 12 months18.9%
  • 3 years a year-1.3%
  • 5 years a year-4.2%

Our cash-flow model with every input fixed except growth over the next five years, solved for the growth at which the model value equals the share price ($117.52, Nov 3, 2026). Cash-flow growth then fades to 2.5% a year; discount rate 8.5%. Delivered figures are revenue growth from SEC filings. This is a model exercise, not investment advice or a forecast of the share price. All companies

Fundamentalytics rating

model v1.6 · 2026-11-03
Buy12-month view
12-month price target
~$160
Price used
$117.52close November 3, 2026
Implied change
▲ +34%
Uncertainty
Medium

How we got here: a discounted-cash-flow model of Hasbro's free cash flow after stock-based pay with after-tax interest added back ($1.1B, FY2026 Q3 TTM), growing 5.6% and 7.2% in the next two years (forecasts, guidance and its record), then back to 7.4% by year five, and fading to 2.5%, discounted at 8.5%. Lower and higher growth cases span ~$110–~$210 ; that spread sets a 25% margin before we rate Buy or Sell.

Produced by Fundamentalytics' automated valuation model on November 3, 2026, using delayed market prices. Rating meanings, methodology and conflicts: recommendations disclosure and research disclaimer. General research, not personal advice — it does not consider your circumstances. Prices can fall as well as rise.

Our value per share comes from a discounted-cash-flow model of Hasbro's free cash flow after stock-based pay ( $1.1B, FY2026 Q3 TTM, with after-tax interest added back): growth for five years as below (the first two years from forecasts, guidance and the company's record), fading to 2.5%, discounted at 8.5%, then cash added and debt and other claims subtracted. These are model values under stated assumptions, not price targets or recommendations.

Valuation models

We value Hasbro as an operating company, with every model that fits that kind of business. Cost of equity 8.9%: the 10-year Treasury yield (4.9%) plus a beta of 0.88 times a 4.5% equity risk premium.

Value per share by model
Model Value per share In the combined value?
Cash-flow model (DCF) Free cash flow to the firm (after stock pay, with after-tax interest added back), grown then faded to 2.5%, discounted at 8.5% as the firm rate, less debt and other claims. ~$160 ~$110–$210 Primary model, counts double
Forward price-to-earnings vs peers Next year's consensus earnings per share times peers' typical (harmonic-mean) forward price-to-earnings. Uses analysts' consensus estimates (third-party data), not our forecasts. ~$100 ~$89–$150 Included
Residual income Book value plus the present value of returns above the cost of equity, fading over ten years. ~$4.7 ~$3.3–$6.9 Left out: out of range vs price (0.04x)
Justified price-to-book Book value times (return on equity - growth) / (cost of equity - growth): steady-state returns. ~$3.6 ~$3.1–$4.4 Left out: out of range vs price (0.03x)
Combined value Weighted average of the models that apply: the primary model (cash-flow model (dcf)) counts double. Models more than 5x or less than 0.2x the share price, or more than 3x away from the other models' median, are left out. ~$140 ~$100–$160 2 models

Different models fail in different ways, so where several apply we average them rather than trust one. Peer-based models compare Hasbro with Leisure Products in our coverage, using third-party market data. Model values are estimates under stated assumptions, updated as new filings arrive; not price targets or investment advice. How each model works.

What moves the value

  • Revenue growth 5 points lower ▼ −25%
  • Revenue growth 5 points higher ▲ +32%
  • Free-cash-flow margin 1 point lower ▼ −4%
  • Last year's free-cash-flow margin change, if it persists ▲ +47%
  • Discount rate 1 point higher ▼ −17%
Value per share under different assumptions
Discount rate ↓ / growth → −5% growth0% growth5% growth10% growth15% growth20% growth
7% $96$137$191$263$356$477
8.5% $69$99$138$189$256$341
10% $53$76$106$145$196$261

Valuation multiples over time Market data may be delayed

At fiscal year end 2015202020212022202320242025Now
Share price$47.36$74.59$80.63$49.63$45.81$53.31$80.72$118.36
Market value$6.0bn$10.3bn$11.2bn$6.9bn$6.4bn$7.5bn$11.3bn$16.8bn
+ Net debt (− = net cash)$735m$3.7bn$3.0bn$3.5bn$2.9bn$2.7bn$2.5bn$2.7bn
Enterprise value$6.7bn$13.9bn$14.2bn$10.3bn$9.3bn$10.2bn$13.8bn$19.4bn
Multiples
Price / sales 1.3x1.9x1.7x1.2x1.3x1.8x2.4x3.2x
Price / earnings 13.3x46.1x26.0x33.9x—19.4x—17.5x
Price / free cash flow 14.0x12.1x16.3x28.2x10.8x9.8x13.6x13.7x
EV / EBITDA 7.9x18.2x13.6x16.2x—11.9x94.3x13.3x

Market value uses the period's diluted share count; figures for each fiscal year use that year's results and the price at year end. "Now" uses today's price and the last twelve months.

Moat

68 /100

Moderate moat

How hard Hasbro's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

  • Returns on capital 20 / 20

    Cash operating profit has been a median 31.1% of total assets over 6 years.

  • Pricing power 20 / 20

    Gross margin has been a median 69.1%, moving by 2.5 percentage points (standard deviation) across 6 years.

  • Durability 3 / 20

    Operating margin has been a median 12.1%; its worst year was -13.1%.

  • Cash conversion 15 / 20

    Free cash flow was positive in 10 of 10 years, at a median 10.0% of revenue.

  • Discipline 16 / 20

    The diluted share count rose 2.4% over five years; stock-based pay has been a median 1.1% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (73 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Forecasts and guidance

Analysts' consensus

Fiscal yearEPSGrowthRevenueGrowth
Current $6.82 +23% $5.2bn +10%
Next $6.89 +1% $5.5bn +7%

Next year's EPS estimate has moved +5.6% in 90 days, across 14 analysts.

How the EPS forecast has moved

The consensus EPS forecast for the current fiscal year is +10.2% on 90 days ago. In the last 30 days, 0 analysts raised Hasbro's forecast and 2 cut it.

Consensus EPS forecast Hasbro, last 90 days
$6.00 $6.20 $6.40 $6.60 $6.80 $7.00 90 days ago 60 days ago 30 days ago 7 days ago Now Current fiscal year, 90 days ago: $6.19 Current fiscal year, 60 days ago: $6.16 Current fiscal year, 30 days ago: $6.16 Current fiscal year, 7 days ago: $6.15 Current fiscal year, Now: $6.82 $6.82 Next fiscal year, 90 days ago: $6.52 Next fiscal year, 60 days ago: $6.53 Next fiscal year, 30 days ago: $6.51 Next fiscal year, 7 days ago: $6.48 Next fiscal year, Now: $6.89 $6.89

Average of analysts' published estimates (third-party data).

View chart data
Period Current fiscal yearNext fiscal year
90 days ago $6.19$6.52
60 days ago $6.16$6.53
30 days ago $6.16$6.51
7 days ago $6.15$6.48
Now $6.82$6.89

Earnings against estimates

Quarter toEstimateActualSurprise
Sept 2026 $1.85 $2.90 +56.6%
Jun 2026 $1.13 $1.28 +12.8%
Mar 2026 $1.13 $1.47 +29.5%
Dec 2025 $0.95 $1.51 +59.3%

Adjusted EPS as companies report it, against the average analyst estimate.

Management guidance

Earnings release, October 20, 2026
  • Total Hasbro revenue the full year 7% growth to 9% growth Non-GAAP Raised
    “Total Hasbro revenue up 7-9% in constant currency (previously up 5-7% in constant currency)” source
  • Adjusted operating margin the full year 27% to 28% Non-GAAP Raised
    “Adjusted operating margin of 27-28% (previously 25-26%)” source
  • Adjusted EBITDA the full year $1.575bn to $1.625bn Non-GAAP Raised
    “Adjusted EBITDA of $1.575 billion to $1.625 billion (previously $1.45 billion to $1.50 billion)” source

Figures and quotations are management's, copied from the company's own press release (SEC 8-K exhibit) and checked word for word against it. Forward-looking statements are the company's expectations, not ours and not advice; guidance can change or be missed.

How our valuation uses these forecasts

Our cash-flow model grows Hasbro's revenue by +5.6% next year and +7.2% the year after, then fades back toward its own record by year five. Next year's rate weighs analysts' consensus (+4.8%, weight 69%) and the company's own record (+7.4%, weight 31%) . How the weights are set.

Analyst recommendations

14 analysts, Oct 2026
Buy1286%
Hold214%
Sell00%

Monthly trend

  1. Oct 2026210214
  2. Sep 2026310215
  3. Aug 2026310215
  4. Jul 2026310215

Counts of recommendations published by analysts covering Hasbro, by month. Source: Aggregated broker recommendations (third-party data). Aggregated counts only: we do not reproduce any firm's recommendation or price target, and these are not Fundamentalytics ratings.

Positioning

Short interest
6.5%
of tradable shares
Days to cover
4.43
at average volume
Short interest, 1 month
+10%
to October 15, 2026
Held by institutions
—
of shares
Held by insiders
0.6%
of shares
Employees
4,520
full time

Consensus figures average analysts' published estimates (third-party data); guidance is the company's own. Neither is our forecast. Short interest is reported twice a month and lags. Market data may be delayed.

This section is general information, not investment advice or a personal recommendation, and it does not take account of your objectives or circumstances. Forecasts and guidance are estimates, not promises: companies miss their own guidance and analysts' figures are often revised. Prices can fall as well as rise, and you can lose money. See our disclaimer.

Share-price performance

Market data may be delayed

What moved the share price

Last 12 months +60.1%

$73.93 on October 31, 2025 to $118.36

ThenNowEffect
Revenue (last 12 months) $4.3bn $5.0bn +17.0%
P/S multiple 2.4x 3.4x +37.5%
Share count 141m 141m −0.5%

Biggest factor: p/s multiple. Loss-making at one end, so the split uses price/sales.

Last 3 years +181.1%

$42.11 on November 3, 2023 to $118.36

ThenNowEffect
Revenue (last 12 months) $5.6bn $5.0bn −10.6%
P/S multiple 1.0x 3.4x +221.1%
Share count 139m 141m −2.1%

Biggest factor: p/s multiple. Loss-making at one end, so the split uses price/sales.

The effects multiply back to the price change exactly. Results are the last 12 months as known on each date (filings assumed public 45 days after quarter end).

Return and risk by year

Calendar year 202120222023202420252026 to date
Return
HAS+12%−38%−12%+15%+53%+48%
Industry peers (median)+17%−37%−4%−26%−15%+3%
S&P 500+29%−18%+26%+25%+18%+11%
Months that ended higher
HAS67%33%58%58%75%55%
S&P 50075%42%67%75%75%46%
Largest fall from a high during the year
HAS−16%−45%−40%−23%−26%−27%
S&P 500−5%−25%−10%−8%−19%−9%

Worst fall since November 2, 2015: 64% from July 29, 2019 to March 16, 2020. Getting back needed a 177% gain, reached on February 10, 2026, 2157 days after the low.

Price behaviour

52-week range
$73.48 – $119.57
From 52-week high
−1.0%
vs 50-day average
+22.2%
vs 200-day average
+29.1%
Volatility (1 year)
32%
Beta vs S&P 500
0.66

Volatility is the annualised standard deviation of daily returns. Beta 1.5 means the shares typically moved 1.5% for each 1% move in the S&P 500 over the past year. Prices to November 2, 2026.

Share price after results

Next day
9 up, 3 down
typical move ±8.6%
After a week
9 up, 3 down
typical move ±9.0%
After a month
7 up, 4 down
typical move ±8.9%
Results releasedNext dayS&P 500 next day5 days21 days
October 20, 2026 +15.7% +0.9% +20.1% —
July 21, 2026 +9.1% +0.7% +18.1% +15.2%
May 20, 2026 −7.3% +1.2% −11.1% −12.4%
April 23, 2026 +4.9% +0.4% +5.8% −2.8%
February 10, 2026 +9.5% −0.3% +5.3% −1.0%
October 23, 2025 +2.0% +1.4% +1.8% +6.4%
July 23, 2025 −3.2% +0.9% −2.0% +3.3%
April 24, 2025 +15.8% +2.8% +15.2% +26.2%
February 20, 2025 +10.5% −2.1% +8.0% +0.1%
October 24, 2024 −5.6% +0.2% −6.7% −10.1%
July 25, 2024 +7.5% +0.6% +9.4% +15.7%
April 24, 2024 +11.7% −0.4% +4.9% +4.9%

From the close before the release date to the close 1, 5 and 21 trading days after it, so releases before the open and after the close are both captured. Past moves don't predict future ones.

Options strategies

All options ideas

How Hasbro’s listed options are priced, and three ways to use them that follow from our valuation. Quotes are delayed, read November 2, 2026. Check the live chain at your broker before trading.

Implied vs realised volatility

Options look fairly priced

Implied volatility is within its normal range against realised. Selling options earns the usual premium, nothing extra.

  • Implied is 1.13× the last 60 days’ realised volatility , richer than 37% of the 229 stocks we screen today.
  • Calls are priced 8 points richer than puts (25-delta): demand for upside is high, which favours selling calls over puts.
  • Why: implied is not far enough above realised, or not unusual against our coverage.

Our rule for “rich”: implied at least 1.2× 60-day realised (beyond measurement noise), above 1-year realised (not just a calm spell), and in the top 20% of our coverage that day. Never with results inside the option’s life. These are our conventions, built on research showing option prices usually imply more movement than follows, most when the gap is wide. How we judge this.

Cash-secured put

Not offered: fundamentals grade B (needs B+ or better).

We suggest selling a put only on well-rated companies, at a strike where the price you would pay if assigned (strike less premium) is at or below our fair value.

Covered call

Not offered: no liquid call at or above our price target — the model says the upside is worth more than any listed strike.

For holders: sell a call at a strike at or above our fair value, so the shares are only sold at a price the model calls full value.

Collar

Not offered: the shares trade below our fair value: a collar caps upside the model expects.

For holders of a stock trading at or above our fair value: buy a put for a floor and sell a call to pay for it.

General research, not personal advice. Options can lose you more than you expect and are not suitable for everyone: put sellers can be made to buy shares that keep falling, call sellers give up gains above the strike, and results or news can move prices sharply. Chances shown are approximations from each option’s delta. Spreads, fees and early assignment are not modelled.

Hasbro in five measures

Fundamentals grade B
Growth Profitability Cash Balance sheet Value

Growth, profitability, cash generation and balance sheet are percentiles against the companies we cover in the same industry, from SEC filings (100 = best). Value compares the share price with our modelled value range (50 = at our base value; higher = cheaper). A description of reported data and our model — not a quality score or advice.

Fundamentals

Revenue (TTM) Hasbro
$4B $4.5B $5B $5.5B FY23 Q4 FY24 Q3 FY25 Q2 FY26 Q3 Revenue (TTM), FY23 Q4: $5B Revenue (TTM), FY24 Q1: $4.8B Revenue (TTM), FY24 Q2: $4.5B Revenue (TTM), FY24 Q3: $4.3B Revenue (TTM), FY24 Q4: $4.1B Revenue (TTM), FY25 Q1: $4.3B Revenue (TTM), FY25 Q2: $4.3B Revenue (TTM), FY25 Q3: $4.4B Revenue (TTM), FY25 Q4: $4.7B Revenue (TTM), FY26 Q1: $4.8B Revenue (TTM), FY26 Q2: $5B Revenue (TTM), FY26 Q3: $5.2B $5.2B

Source: SEC EDGAR filings. Retrieved October 30, 2026.

View chart data
Period Revenue (TTM)
FY23 Q4 $5B
FY24 Q1 $4.8B
FY24 Q2 $4.5B
FY24 Q3 $4.3B
FY24 Q4 $4.1B
FY25 Q1 $4.3B
FY25 Q2 $4.3B
FY25 Q3 $4.4B
FY25 Q4 $4.7B
FY26 Q1 $4.8B
FY26 Q2 $5B
FY26 Q3 $5.2B
Revenue growth, TTM YoY Hasbro
-20% -10% 0% 10% 20% FY23 Q4 FY24 Q3 FY25 Q2 FY26 Q3 Revenue growth, TTM YoY, FY23 Q4: -14.6% Revenue growth, TTM YoY, FY24 Q1: -16.4% Revenue growth, TTM YoY, FY24 Q2: -18.3% Revenue growth, TTM YoY, FY24 Q3: -19.8% Revenue growth, TTM YoY, FY24 Q4: -17.3% Revenue growth, TTM YoY, FY25 Q1: -10.4% Revenue growth, TTM YoY, FY25 Q2: -6.5% Revenue growth, TTM YoY, FY25 Q3: 0.8% Revenue growth, TTM YoY, FY25 Q4: 13.7% Revenue growth, TTM YoY, FY26 Q1: 12.9% Revenue growth, TTM YoY, FY26 Q2: 17.0% Revenue growth, TTM YoY, FY26 Q3: 18.9% 18.9%

Source: SEC EDGAR filings. Retrieved October 30, 2026.

View chart data
Period Revenue growth, TTM YoY
FY23 Q4 -14.6%
FY24 Q1 -16.4%
FY24 Q2 -18.3%
FY24 Q3 -19.8%
FY24 Q4 -17.3%
FY25 Q1 -10.4%
FY25 Q2 -6.5%
FY25 Q3 0.8%
FY25 Q4 13.7%
FY26 Q1 12.9%
FY26 Q2 17.0%
FY26 Q3 18.9%
Operating margin (TTM) Hasbro
-40% -20% 0% 20% 40% FY23 Q4 FY24 Q3 FY25 Q2 FY26 Q3 Operating margin (TTM), FY23 Q4: -30.8% Operating margin (TTM), FY24 Q1: -30.3% Operating margin (TTM), FY24 Q2: -22.9% Operating margin (TTM), FY24 Q3: -13.1% Operating margin (TTM), FY24 Q4: 16.7% Operating margin (TTM), FY25 Q1: 17.5% Operating margin (TTM), FY25 Q2: -6.3% Operating margin (TTM), FY25 Q3: -5.2% Operating margin (TTM), FY25 Q4: 0.2% Operating margin (TTM), FY26 Q1: 2.3% Operating margin (TTM), FY26 Q2: 23.4% Operating margin (TTM), FY26 Q3: 25.8% 25.8%

Source: SEC EDGAR filings. Retrieved October 30, 2026.

View chart data
Period Operating margin (TTM)
FY23 Q4 -30.8%
FY24 Q1 -30.3%
FY24 Q2 -22.9%
FY24 Q3 -13.1%
FY24 Q4 16.7%
FY25 Q1 17.5%
FY25 Q2 -6.3%
FY25 Q3 -5.2%
FY25 Q4 0.2%
FY26 Q1 2.3%
FY26 Q2 23.4%
FY26 Q3 25.8%
FCF margin (TTM) Hasbro
10% 15% 20% 25% FY23 Q4 FY24 Q3 FY25 Q2 FY26 Q3 FCF margin (TTM), FY23 Q4: 11.8% FCF margin (TTM), FY24 Q1: 14.9% FCF margin (TTM), FY24 Q2: 19.8% FCF margin (TTM), FY24 Q3: 21.6% FCF margin (TTM), FY24 Q4: 18.4% FCF margin (TTM), FY25 Q1: 17.1% FCF margin (TTM), FY25 Q2: 14.7% FCF margin (TTM), FY25 Q3: 15.6% FCF margin (TTM), FY25 Q4: 17.7% FCF margin (TTM), FY26 Q1: 21.2% FCF margin (TTM), FY26 Q2: 24.4% FCF margin (TTM), FY26 Q3: 23.7% 23.7%

Source: SEC EDGAR filings. Retrieved October 30, 2026.

View chart data
Period FCF margin (TTM)
FY23 Q4 11.8%
FY24 Q1 14.9%
FY24 Q2 19.8%
FY24 Q3 21.6%
FY24 Q4 18.4%
FY25 Q1 17.1%
FY25 Q2 14.7%
FY25 Q3 15.6%
FY25 Q4 17.7%
FY26 Q1 21.2%
FY26 Q2 24.4%
FY26 Q3 23.7%

Data: SEC EDGAR XBRL company facts (as filed in 10-K/10-Q); forms 10-K, 10-Q, 10-Q/A. Generated November 3, 2026. Definitions in our methodology.

Financial statements

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year 2008 Dec 2008 2009 Dec 2009 2010 Dec 2010 2011 Dec 2011 2012 Dec 2012 2013 Dec 2013 2014 Dec 2014 2015 Dec 2015 2020 Dec 2020 2021 Dec 2021 2022 Dec 2022 2023 Dec 2023 2024 Dec 2024 2025 Dec 2025 LTM Sept 2026
Income
Revenue 4,022 4,068 4,002 4,286 4,089 4,082 4,277 4,448 5,465 6,420 5,857 5,003 4,136 4,701 5,181
Gross profit — — — — — — — — 3,747 4,493 3,945 3,297 2,956 3,405 3,836
EBITDA 582 770 734 754 702 648 793 847 767 1,043 640 −1,328 853 147 1,460
Operating income 494 589 588 594 552 467 635 692 502 763 408 −1,539 690 11 1,338
Net income 307 375 398 385 336 286 416 452 223 429 204 −1,489 386 −322 955
Diluted EPS $2.00 $2.48 $2.74 $2.82 $2.55 $2.17 $3.20 $3.57 $1.62 $3.10 $1.46 −$10.73 $2.75 −$2.30 $6.75
Growth (year on year)
Revenue — +1.2% −1.6% +7.1% −4.6% −0.2% +4.8% +4.0% +22.9% +17.5% −8.8% −14.6% −17.3% +13.7% +18.9%
EBITDA — +32.2% −4.6% +2.8% −6.9% −7.7% +22.4% +6.8% −9.5% +36.1% −38.6% −307.5% — −82.8% —
Operating income — +19.1% −0.1% +1.0% −7.1% −15.3% +36.0% +8.9% −27.5% +52.1% −46.6% −477.4% — −98.4% —
Net income — +22.2% +6.1% −3.1% −12.8% −14.8% +45.3% +8.6% −50.8% +92.7% −52.5% −831.8% — −183.6% —
Diluted EPS — +24.0% +10.5% +2.9% −9.6% −14.9% +47.5% +11.6% −54.6% +91.4% −52.9% −834.9% — −183.6% —
Margins
Gross margin — — — — — — — — 68.5% 70.0% 67.4% 65.9% 71.5% 72.4% 74.0%
EBITDA margin 14.5% 18.9% 18.3% 17.6% 17.2% 15.9% 18.5% 19.1% 14.0% 16.3% 10.9% −26.5% 20.6% 3.1% 28.2%
Operating margin 12.3% 14.5% 14.7% 13.9% 13.5% 11.4% 14.9% 15.6% 9.2% 11.9% 7.0% −30.8% 16.7% 0.2% 25.8%
Net margin 7.6% 9.2% 9.9% 9.0% 8.2% 7.0% 9.7% 10.2% 4.1% 6.7% 3.5% −29.8% 9.3% −6.9% 18.4%
Free-cash-flow margin 11.8% 4.0% 6.4% 6.9% 10.3% 7.1% 8.0% 9.7% 15.6% 10.7% 4.2% 11.8% 18.4% 17.7% 23.7%
Cash flow
Cash from operations 593 266 368 396 535 401 454 571 976 818 373 726 847 893 1,311
Capital spending 117 104 113 99 112 112 113 142 126 133 128 136 87 63 84
Free cash flow 476 161 255 297 423 289 341 429 851 685 245 590 760 830 1,226
Stock-based pay 35 30 33 12 19 21 36 54 50 98 83 72 51 80 93
Free cash flow after stock pay 441 132 222 284 403 268 305 375 801 587 161 518 709 750 1,133
Balance sheet
Cash 630 636 728 642 850 682 893 977 1,450 1,019 513 545 695 777 851
Total debt 0 1,146 1,412 1,581 1,621 1,388 1,798 1,712 5,128 4,053 3,967 3,485 3,402 3,282 3,528
Net debt (negative = net cash) −630 510 684 940 771 706 905 735 3,678 3,033 3,454 2,940 2,707 2,505 2,677
Diluted shares — 153m 146m 137m 132m 132m 130m 127m 138m 138m 139m 139m 140m 140m 142m
Returned to shareholders
Dividends 107 111 133 154 225 156 217 226 373 375 385 388 390 393 394
Buybacks 360 88 640 423 98 103 460 87 0 0 125 0 0 — —
Total returned 467 200 773 577 323 260 676 313 373 375 510 388 390 393 394

Source: SEC EDGAR XBRL company facts (US and foreign periodic filings); column headings link to the filing. EBITDA is operating income plus depreciation and amortisation. Free cash flow is cash from operations minus capital spending. Growth is left blank when last year's figure was a loss or under 2% of revenue. Share counts and EPS are restated for stock splits. A dash means the company didn't report the figure.

Financial health

4 of 7 checks passed · September 27, 2026
What it owns · $6.4bn
Short-term assets $3.2bnLonger-term assets $3.2bn
What it owes, and who funded it · $6.4bn
Short-term liabilities $2.3bnLonger-term liabilities $3.2bnShareholders' equity $938m
  • Short-term assets cover short-term liabilities $3.2bn of assets due within a year against $2.3bn of liabilities due within a year.
  • Short-term assets cover long-term liabilities $3.2bn short-term assets against $3.2bn of longer-dated liabilities.
  • More cash than debt $851m of cash against $3.5bn of debt.
  • Debt below 40% of shareholders' equity Debt is 374% of equity.
  • Debt burden no higher than five years ago Debt to equity moved from 121% to 374% over five years.
  • A year's operating cash flow covers at least 20% of debt $1.3bn of operating cash flow against $3.5bn of debt.
  • Operating profit covers interest at least five times over Operating income of $1.3bn against $171m of interest.

From Hasbro's latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Dividends, buybacks and capital spending

Dividends (TTM)
$394M
Diluted share count
+0.2%
year over year
Total shareholder yield
2.3%
dividends 2.3% + buybacks 0.0% of market value
Dividend payout ratio
41%
of net income paid out
R&D spending
7.8%
of revenue
Sales & admin spending
24.4%
of revenue
Days sales outstanding
78 days
receivables vs revenue

Competitors: side by side with peers

Closest by revenue in leisure products
Last 12 months unless stated HAS MAT BC PII GOLF PTON Median
Revenue, last 12 months $5.2bn $5.5bn $5.6bn $7.6bn $2.7bn $2.4bn $349m
Revenue growth, last 12 months 18.9% 2.9% 10.5% 9.5% 8.8% −1.8% 7.6%
Revenue growth, 3-year average −1.3% 2.8% −5.8% −5.5% 4.4% −4.4% −2.5%
Revenue growth, latest quarter 15.0% 10.5% 7.7% 10.9% 13.8% 0.1% 10.9%
Gross margin 74.0% 47.5% 25.6% 21.3% 49.1% 52.6% 40.1%
Operating margin 25.8% 7.8% −0.4% −1.8% 13.7% 6.6% 1.0%
Operating margin, 3-year average 2.5% 10.9% 4.5% 1.2% 12.5% −4.8% 0.9%
Net margin 18.4% 7.8% −1.5% −2.7% 8.1% 2.6% −0.5%
Cash from operations / revenue 25.3% 12.1% 9.3% 6.2% 10.0% 15.8% 8.7%
Free-cash-flow margin 23.7% 9.3% 6.1% 3.5% 6.8% 15.4% 6.1%
Free-cash-flow margin, 3-year average 20.3% 12.3% 7.2% 5.3% 7.5% 8.4% 5.3%
Stock pay / revenue 1.8% 1.3% 0.8% 0.7% 1.2% 8.1% 1.3%
Change in share count 0.2% −8.3% −1.2% 1.6% −2.8% 11.8% 0.5%

Median of all 29 companies we cover in leisure products. Shaded: best of the six on that line (lowest for stock pay and share-count growth). 3-year figures average the last three 12-month periods; 3-year growth is compound annual. Source: SEC filings.

Peer comparison

29 leisure products companies
Measure Company Peer median Rank
Revenue growth Growth 18.9% 7.6% 7 of 29
Change in growth rate Growth +1.9pp +3.1pp 18 of 29
Gross margin Profitability 74.0% 39.7% 2 of 27
Operating margin Profitability 25.8% 1.0% 1 of 29
Net margin Profitability 18.4% -0.5% 1 of 29
Free-cash-flow margin Cash generation 23.7% 6.1% 1 of 29
Stock pay as % of revenue Cash generation 1.8% 1.3% 18 of 27
Long-term debt as % of assets Balance sheet 40.8% 16.0% 18 of 20
Change in share count Balance sheet 0.2% 0.8% 12 of 24
Days sales outstanding Balance sheet 78 days 42 days 24 of 27

Rank 1 = best in the group (for spending, debt and dilution, lower ranks first).

Where the revenue comes from

Fiscal year to December 28, 2025
Segments
Line of business Revenue YoY
Wizards of The Coast and Digital Gaming $2.2B ▲ 44.7%
Entertainment $76.8M ▼ 4.4%

These categories overlap or exclude eliminations, so shares aren't shown.

Products and services
Line of business Revenue YoY
Grow Brands $3.5B ▲ 24.4%
Optimize Brands $698M ▼ 4.6%
Reinvent Brands $524M ▼ 13.7%
Non Hasbro Branded Film TV $0 —

These categories overlap or exclude eliminations, so shares aren't shown.

Geography
Region Revenue YoY
United States $2.8B ▲ 7.9%
Outside the US $1.9B ▲ 23.4%

These categories overlap or exclude eliminations, so shares aren't shown.

From Hasbro's 10-K filed February 25, 2026, as tagged in the filing. View filing. Indented rows are part of the line above; their share is of that line. In the bars, the faint bar behind is the year before.

Who owns it

Funds buying and selling
Reported value
$11.5B
Institutions reporting
767
Shares held vs prior quarter
▲ 5.6%
Positions opened / closed
61 / 107

Top buyers and sellers, Q2 2026: 357 institutions bought and 388 sold ; the biggest buyer was UBS Group AG (+2.1M shares) and the biggest seller Marshall Wace, LLP (−1.1M). See which funds bought and sold →

Largest reported holders, June 30, 2026
Manager Value Shares Share of 13F value Shares QoQ
Blackrock, Inc. $2.2B 26.7M 19.2% ▲ 5.5%
Vanguard Capital Management LLC $744M 9.0M 6.5% ▲ 1.2%
Vanguard Portfolio Management LLC $586M 7.1M 5.1% ▲ 1.0%
State Street Corp $493M 6.0M 4.3% ▲ 3.7%
Geode Capital Management, LLC $345M 4.2M 3.0% ▲ 4.0%
Morgan Stanley $310M 3.8M 2.7% ▲ 24.2%
Goldman Sachs Group Inc $292M 3.5M 2.5% ▲ 8.2%
Bank Of America Corp $289M 3.5M 2.5% ▼ 1.9%
Viking Global Investors LP $257M 3.1M 2.2% ▼ 16.9%
Invesco Ltd. $254M 3.1M 2.2% ▲ 17.2%
UBS Group AG $234M 2.8M 2.0% ▲ 271.9%
AQR Capital Management LLC $221M 2.7M 1.9% ▼ 20.4%

From Form 13F filings with the SEC ( quarterly data sets), as reported by each manager for June 30, 2026 and filed up to 45 days later. 13F reports cover long US-listed positions of managers above $100M only, so this is not Hasbro's complete shareholder register. Values are as reported by the filers ; 1 inconsistently scaled filing rows were excluded.

Insider trading activity

Full insider history and chart
Insider purchases History → $0 0 trades by 0 insiders, last 12 months Insider sales History → $50.2M 22 trades by 9 insiders · 0% under pre-set plans
Net ▼ $50.2M net selling
Insider Date Trade Shares Price Value
Barbacovi Holly Chief People Officer August 31, 2026 Sell 5,057 $94.20 $476,369
Hight John President, WOTC August 19, 2026 Sell 11,593 $94.63 $1.1M
Hight John President, WOTC August 17, 2026 Sell 11,229 $96.29 $1.1M
Hamren Elizabeth Director August 7, 2026 Sell 1,975 $92.84 $183,359
Hamren Elizabeth Director August 4, 2026 Sell 989 $90.42 $89,425
Goetter Gina M EVP & CFO July 31, 2026 Sell 8,265 $93.96 $776,602
Hight John President, WOTC July 30, 2026 Sell 3,186 $93.71 $298,551
Goetter Gina M EVP & CFO July 28, 2026 Sell 11,000 $95.44 $1M
Kilpin Timothy J. President, Toy, Lic & Ent July 28, 2026 Sell 10,000 $94.25 $942,450
Kilpin Timothy J. President, Toy, Lic & Ent July 28, 2026 Sell 10,000 $92.00 $920,000
Cocks Christian P Chief Executive Officer February 26, 2026 Sell 5,200 $100.85 $524,418
Cocks Christian P Chief Executive Officer February 26, 2026 Sell 191,211 $100.32 $19.2M

From insiders' Form 4 filings with the SEC. Excludes awards, option exercises and shares withheld for tax. "Pre-set plan" means the filing marks the trade as made under a Rule 10b5-1 plan. See every insider trade since five years ago, on a price chart.

Trades by members of Congress

All 18 trades and filings

No trades in Hasbro disclosed in the last 12 months; 18 earlier trades on record.

  • Lisa C. McClain(R-MI 9):Sale (full), $1,001 - $15,000, traded October 31, 2025, filed November 21, 2025
  • Lisa C. McClain(R-MI 9):Sale (full), $1,001 - $15,000, traded October 30, 2025, filed November 21, 2025
  • Lisa C. McClain(R-MI 9):Purchase, $1,001 - $15,000, traded October 30, 2025, filed November 21, 2025

Value ranges as filed; reports can arrive up to 45 days after a trade.

Earnings dates and SEC filings

Results announcements

Next expected around January 11, 2027 estimated from the company's past filing pattern, not announced

  • October 20, 2026
  • July 21, 2026
  • May 20, 2026
  • April 23, 2026
  • February 10, 2026
  • October 23, 2025

Recent SEC filings

Data status

When each part of this page on Hasbro was last updated.

DataLast updatedSource
Share priceExchange closing prices
Financial statementsSEC 10-K and 10-Q filings
News and updatesCompany releases and SEC 8-K filings
Analyst estimatesAggregated analyst estimates
Valuation and scoresOur models, from the filed figures

How we build and check these figures: methodology and data sources.

Hasbro in brief

What does Hasbro do?
Hasbro is a US-listed company in the leisure products industry. Its financial year ends in December.
What is Hasbro's stock ticker?
Hasbro trades under the ticker HAS on Nasdaq. This page brings together its financial statements, valuation models, ownership and recent company updates.
What is Hasbro's revenue, and how fast is it growing?
Over its most recent trailing twelve months, Hasbro reported revenue of $5.2B, 18.9% higher than a year earlier, according to its SEC filings.
What is Hasbro's free cash flow?
Hasbro's free-cash-flow margin is 23.7% of revenue over the trailing twelve months, ranking 1 of the 29 leisure products companies we cover.
What is Hasbro's fair value (intrinsic value) per share?
Our discounted-cash-flow model of Hasbro's free cash flow after stock-based pay gives ~$160 per share in the base case, and ~$110–$210 across growth scenarios. These are model values under stated assumptions — not a price target or a recommendation.
Who are Hasbro's largest institutional shareholders?
By value reported in 13F filings for June 30, 2026, the largest reported holders are Blackrock, Inc., Vanguard Capital Management LLC and Vanguard Portfolio Management LLC. 13F reports cover long US-listed positions of managers above $100M, filed up to 45 days after quarter end.
What is Hasbro's market cap?
On November 2, 2026, Hasbro's market capitalisation was about $16.8B, with a price-to-earnings ratio of 17.5 and net debt of $2.7B. Market figures come from third-party market data and may be delayed.
Does Hasbro pay a dividend?
Yes: Hasbro paid $394M in dividends over the trailing twelve months, a dividend yield of 2.34% and a payout ratio of 41.3%.
How much debt does Hasbro have?
Hasbro's debt-to-equity ratio is 374.2%, from its latest balance sheet (121.3% five years earlier). The financial health section below sets out its other solvency checks.
Who are Hasbro's competitors?
In our Leisure Products peer group, the companies closest to Hasbro are Mattel Inc, Brunswick Corp, Polaris Inc., Acushnet Holdings Corp. and Peloton Interactive, Inc. The side-by-side comparison below sets their revenue, margins and growth against Hasbro's.
Are insiders buying or selling Hasbro stock?
Over the last 12 months, Hasbro's directors and officers reported 0 open-market purchases and 22 sales on Form 4. The insider trading page charts every trade.
When is Hasbro's next earnings date?
Around January 11, 2027, estimated from the spacing of its past results announcements (8-K filings). That is an estimate, not a confirmed date — Hasbro announces its own schedule.