Hasbro key statistics and ratios
In fiscal 2025, Hasbro had return on equity of -36.8%, an operating margin of 0.2%, debt equal to 580.4% of equity and a current ratio of 1.38. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.
Financial ratios
| Fiscal year | 2008Dec 2008 | 2009Dec 2009 | 2010Dec 2010 | 2011Dec 2011 | 2012Dec 2012 | 2013Dec 2013 | 2014Dec 2014 | 2015Dec 2015 | 2020Dec 2020 | 2021Dec 2021 | 2022Dec 2022 | 2023Dec 2023 | 2024Dec 2024 | 2025Dec 2025 | LTMSept 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross margin | — | — | — | — | — | — | — | — | 68.5% | 70.0% | 67.4% | 65.9% | 71.5% | 72.4% | 74.0% |
| Operating margin | 12.3% | 14.5% | 14.7% | 13.9% | 13.5% | 11.4% | 14.9% | 15.6% | 9.2% | 11.9% | 7.0% | −30.8% | 16.7% | 0.2% | 25.8% |
| Net margin | 7.6% | 9.2% | 9.9% | 9.0% | 8.2% | 7.0% | 9.7% | 10.2% | 4.1% | 6.7% | 3.5% | −29.8% | 9.3% | −6.9% | 18.4% |
| Free-cash-flow margin | 11.8% | 4.0% | 6.4% | 6.9% | 10.3% | 7.1% | 8.0% | 9.7% | 15.6% | 10.7% | 4.2% | 11.8% | 18.4% | 17.7% | 23.7% |
| Return on equity | 22.1% | 25.1% | 24.8% | 25.4% | 23.0% | 17.9% | 26.4% | 28.9% | 9.7% | 14.3% | 6.9% | −75.4% | 33.9% | −36.8% | 127.1% |
| Return on assets | — | 9.6% | 10.0% | 9.4% | 7.9% | 6.6% | 9.3% | 9.8% | 2.9% | 4.1% | 2.1% | −18.8% | 6.0% | −5.4% | 16.0% |
| Asset turnover | — | 1.04 | 1.00 | 1.04 | 0.97 | 0.94 | 0.96 | 0.96 | 0.70 | 0.62 | 0.61 | 0.63 | 0.64 | 0.79 | 0.87 |
| Current ratio | — | 2.51 | 3.09 | 2.39 | 2.61 | 1.82 | 2.47 | 2.69 | 1.60 | 1.52 | 1.37 | 1.13 | 1.60 | 1.38 | 1.40 |
| Debt to equity | 0.0% | 71.9% | 87.4% | 111.6% | 107.5% | 82.5% | 122.7% | 102.9% | 174.6% | 132.3% | 138.6% | 320.6% | 287.1% | 580.4% | 376.0% |
| Interest cover (operating income ÷ interest) | — | — | — | — | — | — | 6.8x | 7.1x | 2.5x | 4.2x | 2.4x | n/m | 4.0x | 0.1x | 7.8x |
| Effective tax rate | 30.4% | 29.2% | 21.7% | 20.8% | 25.9% | 19.3% | 23.5% | 26.0% | 30.0% | 25.2% | 22.4% | — | 20.6% | — | 20.9% |
| R&D as % of revenue | 4.8% | 4.5% | 5.0% | 4.6% | 4.9% | 5.1% | 5.2% | 5.5% | 4.7% | 4.9% | 5.3% | 6.1% | 7.1% | 8.2% | 7.8% |
| SG&A as % of revenue | 19.8% | 19.5% | 19.5% | 19.2% | 20.7% | 21.4% | 20.9% | 21.6% | 22.9% | 22.3% | 28.4% | 29.6% | 29.3% | 25.0% | 24.4% |
| Capital spending as % of revenue | 2.9% | 2.6% | 2.8% | 2.3% | 2.7% | 2.7% | 2.7% | 3.2% | 2.3% | 2.1% | 2.2% | 2.7% | 2.1% | 1.3% | 1.6% |
| Free cash flow ÷ net income | 155.2% | 43.1% | 64.2% | 77.0% | 125.8% | 101.0% | 82.0% | 95.0% | 382.2% | 159.8% | 120.2% | — | 197.1% | — | 128.3% |
| Dividends ÷ net income | 34.9% | 29.7% | 33.5% | 40.0% | 67.1% | 54.6% | 52.1% | 50.0% | 167.5% | 87.4% | 189.3% | — | 101.1% | — | 41.3% |
| Dividends and buybacks ÷ free cash flow | 98.2% | 123.6% | 302.5% | 194.5% | 76.5% | 89.8% | 198.3% | 72.9% | 43.8% | 54.7% | 208.5% | 65.8% | 51.3% | 47.3% | 32.2% |
| Quarter | 2024 Q4Dec 2024 | 2025 Q1Mar 2025 | 2025 Q2Jun 2025 | 2025 Q3Sept 2025 | 2025 Q4Dec 2025 | 2026 Q1Mar 2026 | 2026 Q2Jun 2026 | 2026 Q3Sept 2026 |
|---|---|---|---|---|---|---|---|---|
| Gross margin | 67.4% | 76.9% | 77.0% | 70.1% | 68.7% | 76.4% | 76.1% | 75.9% |
| Operating margin | 5.4% | 19.2% | −81.4% | 24.6% | 20.6% | 27.0% | 22.2% | 32.4% |
| Net margin | −3.1% | 11.1% | −87.3% | 16.8% | 13.9% | 19.8% | 14.1% | 24.7% |
| Free-cash-flow margin | 21.8% | 14.0% | 5.6% | 18.8% | 26.9% | 31.5% | 21.7% | 17.1% |
| Current ratio | 1.60 | 1.65 | 1.66 | 1.70 | 1.38 | 1.65 | 1.66 | 1.40 |
| Debt to equity | 285.3% | 278.2% | >999% | 765.1% | 577.3% | 532.8% | 484.5% | 374.2% |
| R&D as % of revenue | 7.4% | 9.1% | 7.9% | 7.0% | 9.0% | 7.8% | 8.2% | 6.5% |
| SG&A as % of revenue | 32.7% | 30.4% | 28.8% | 20.7% | 23.1% | 25.9% | 29.7% | 20.8% |
Financial health
- Short-term assets cover short-term liabilities $3.2bn of assets due within a year against $2.3bn of liabilities due within a year.
- Short-term assets cover long-term liabilities $3.2bn short-term assets against $3.2bn of longer-dated liabilities.
- More cash than debt $851m of cash against $3.5bn of debt.
- Debt below 40% of shareholders' equity Debt is 374% of equity.
- Debt burden no higher than five years ago Debt to equity moved from 121% to 374% over five years.
- A year's operating cash flow covers at least 20% of debt $1.3bn of operating cash flow against $3.5bn of debt.
- Operating profit covers interest at least five times over Operating income of $1.3bn against $171m of interest.
Moat
Moderate moat
How hard Hasbro's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.
- Returns on capital 20 / 20
Cash operating profit has been a median 31.1% of total assets over 6 years.
- Pricing power 20 / 20
Gross margin has been a median 69.1%, moving by 2.5 percentage points (standard deviation) across 6 years.
- Durability 3 / 20
Operating margin has been a median 12.1%; its worst year was -13.1%.
- Cash conversion 15 / 20
Free cash flow was positive in 10 of 10 years, at a median 10.0% of revenue.
- Discipline 16 / 20
The diluted share count rose 2.4% over five years; stock-based pay has been a median 1.1% of revenue.
AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (73 before it).
Compare with peers
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