Hasbro revenue
Hasbro's revenue was $4.70bn in fiscal 2025, up 13.7% on the year before. Since fiscal 2008 ($4.02bn) it has grown at a compound 1.2% a year. Over the last twelve months it was $5.18bn.
Revenue history
| Fiscal year | 2008Dec 2008 | 2009Dec 2009 | 2010Dec 2010 | 2011Dec 2011 | 2012Dec 2012 | 2013Dec 2013 | 2014Dec 2014 | 2015Dec 2015 | 2020Dec 2020 | 2021Dec 2021 | 2022Dec 2022 | 2023Dec 2023 | 2024Dec 2024 | 2025Dec 2025 | LTMSept 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 4,022 | 4,068 | 4,002 | 4,286 | 4,089 | 4,082 | 4,277 | 4,448 | 5,465 | 6,420 | 5,857 | 5,003 | 4,136 | 4,701 | 5,181 |
| Growth on the year before | — | +1.2% | −1.6% | +7.1% | −4.6% | −0.2% | +4.8% | +4.0% | +22.9% | +17.5% | −8.8% | −14.6% | −17.3% | +13.7% | — |
| Gross profit | — | — | — | — | — | — | — | — | 3,747 | 4,493 | 3,945 | 3,297 | 2,956 | 3,405 | 3,836 |
| Gross margin | — | — | — | — | — | — | — | — | 68.5% | 70.0% | 67.4% | 65.9% | 71.5% | 72.4% | 74.0% |
Where the revenue comes from
| Line of business | Revenue | YoY |
|---|---|---|
| Wizards of The Coast and Digital Gaming | $2.2B | ▲ 44.7% |
| Entertainment | $76.8M | ▼ 4.4% |
These categories overlap or exclude eliminations, so shares aren't shown.
| Line of business | Revenue | YoY |
|---|---|---|
| Grow Brands | $3.5B | ▲ 24.4% |
| Optimize Brands | $698M | ▼ 4.6% |
| Reinvent Brands | $524M | ▼ 13.7% |
| Non Hasbro Branded Film TV | $0 | — |
These categories overlap or exclude eliminations, so shares aren't shown.
| Region | Revenue | YoY |
|---|---|---|
| United States | $2.8B | ▲ 7.9% |
| Outside the US | $1.9B | ▲ 23.4% |
These categories overlap or exclude eliminations, so shares aren't shown.
From Hasbro's 10-K filed February 25, 2026, as tagged in the filing. View filing. Indented rows are part of the line above; their share is of that line. In the bars, the faint bar behind is the year before.
Revenue against peers
| Company | Revenue | Growth | 3-year growth a year |
|---|---|---|---|
| Hasbro | $5.18bn | 18.9% | -1.3% |
| Mattel Inc | $5.49bn | 2.9% | 2.8% |
| Brunswick Corp | $5.63bn | 10.5% | -5.8% |
| Polaris Inc. | $7.65bn | 9.5% | -5.5% |
| Acushnet Holdings Corp. | $2.71bn | 8.8% | 4.4% |
| Peloton Interactive, Inc. | $2.45bn | -1.8% | -4.4% |
Compare with peers
- Mattel Inc revenue
- Brunswick Corp revenue
- Polaris Inc. revenue
- Acushnet Holdings Corp. revenue
- Peloton Interactive, Inc. revenue
Head to head: HAS vs MATBC vs HASHAS vs PII
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