undamentalytics Newsletter

Lululemon Athletica insider trading

Every open-market purchase and sale by Lululemon Athletica's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Lululemon Athletica insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Lululemon Athletica’s insiders pay?

From March 31, 2010 to June 16, 2026, 25 insiders reported 9 open-market purchases and 107 sales not made under a pre-set plan in Lululemon Athletica. Twelve months after each purchase was reported, the shares were +3.8% against the S&P 500 on average (median +2.3%), over 6 purchases with a full year of prices; 50% beat the index. After sales, the shares moved +8.4% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on September 24, 2015 into $14,149 by November 2, 2026, +3.2% a year. It held shares 53% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $22,264 (+7.5% a year), and held throughout $46,910 (+15.0%).

$0$20.0k$40.0k 201520172019202120232025 $46.9k$22.3k$14.1k
Copying Lululemon Athletica's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Lululemon Athletica's insiders from September 24, 2015, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 53% of the time.
Lululemon Athletica: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Day Christine Mccormick Chief Executive Officer 0 — — 16 −2.2% (16) September 25, 2013
Wilson Dennis J. Other 0 — — 15 +34.8% (15) April 28, 2020
Burgoyne Celeste Pres Americas & Global Guest 0 — — 8 −24.5% (7) December 18, 2025
Pitcher Rhoda M. Director 0 — — 8 +1.3% (8) April 5, 2016
Waterson Sheree Chief Product Officer 0 — — 8 +33.2% (8) December 18, 2012
Henry Kathryn Director 0 — — 6 −3.6% (6) September 14, 2022
Choe Michelle Sun Chief Product Officer 0 — — 5 −17.8% (5) September 8, 2023
Currie John Chief Financial Officer 0 — — 5 +47.2% (5) May 7, 2012
Neuburger Nicole Chief Brand Officer 0 — — 5 −58.3% (4) April 9, 2026
Stemberg Thomas Director 0 — — 5 +14.8% (5) April 1, 2015
Martin R Brad Director 0 — — 4 +46.9% (4) September 21, 2011
Mcdonald Calvin Chief Executive Officer 1 −57.6% (1) 0% 3 −45.5% (3) July 1, 2025
Mussafer David M Director 0 — — 4 +40.4% (4) December 16, 2019
Schweitzer Delaney Executive VP Retail Operations 0 — — 4 +30.2% (4) June 30, 2014
Casey Martin Michael Director 0 — — 3 +13.2% (3) December 14, 2012
Costin Roann Director 0 — — 3 −30.3% (3) December 26, 2012
Bergh Charles V Director 2 — — 0 — June 16, 2026
Frank Meghan Chief Financial Officer 0 — — 2 −52.4% (1) January 2, 2026
Haselden Stuart Chief Operating Officer 0 — — 2 +28.8% (2) January 7, 2020
Morfitt Martha A M Director 2 −20.2% (2) 0% 0 — March 28, 2024
Advent International, L.P. and related entities 10% owner 0 — — 1 +33.8% (1) June 11, 2018
Gibson Kourtney Director 1 +15.3% (1) 100% 0 — June 28, 2022
Maestrini Andre Pres, CCO & Interim Co-CEO 1 — — 0 — April 3, 2026
Murphy Glenn Director 1 +96.8% (1) 100% 0 — June 28, 2017
Poseley Tara Chief Product Officer 1 +9.0% (1) 100% 0 — September 23, 2015

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Lululemon Athletica

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Lululemon Athletica in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged −27.8% against the index. After 7 selling crowds, −0.9%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
April 30, 20262 buying−17.9%−27.8%not yet
December 29, 20234 selling−35.6%−57.2%−50.1%
September 30, 20213 selling−12.8%−15.7%−15.4%
April 30, 20196 selling+6.0%+12.7%+30.0%
October 31, 20123 selling−9.2%−4.6%−26.7%
March 30, 20124 selling−17.4%−4.4%−25.3%
July 29, 20115 selling−4.9%+1.5%−10.9%
June 30, 20104 selling+9.9%+61.5%+170.9%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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