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Playboy, Inc. revenue

Playboy, Inc.'s revenue was $121m in fiscal 2025, up 4.1% on the year before. Since fiscal 2020 ($148m) it has grown at a compound -3.9% a year. Over the last twelve months it was $125m.

Revenue history

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Playboy, Inc.: revenue history, annual
Fiscal year2020Dec 20202021Dec 20212022Dec 20222023Dec 20232024Dec 20242025Dec 2025LTMJun 2026
Revenue148247186143116121125
Growth on the year before—+67.0%−24.8%−23.0%−18.8%+4.1%—
Gross profit7313010388748691
Gross margin49.6%52.7%55.3%61.7%64.0%71.0%72.7%

Revenue as reported in the company's 10-K and 10-Q filings (for banks, net interest income plus non-interest income). Growth is left blank when the earlier figure was zero or negative.

Where the revenue comes from

Fiscal year to December 31, 2025
Segments
Line of business Revenue YoY
Direct To Consumer $70.9M ▲ 1.6%
Licensing $46.4M ▲ 87.1%

These categories overlap or exclude eliminations, so shares aren't shown.

Products and services
Line of business Revenue Share YoY
Consumer Products $71M 58.7% ▲ 1.8%
Trademark Licensing $46.4M 38.4% ▲ 87.1%
Digital Subscriptions and Products $3.3M 2.7% ▼ 77.0%
Events and Sponsorships $236,000 0.2% ▼ 40.7%
Geography
Region Revenue Share YoY
United States $40.2M 33.2% ▼ 28.2%
Australia $29.2M 24.1% ▼ 6.8%
LU $20M 16.5% —
China $12.6M 10.4% ▲ 14.4%
United Kingdom $12.2M 10.1% ▲ 22.1%
Other Countries $6.8M 5.6% ▼ 14.3%

From Playboy, Inc.'s 10-K filed March 16, 2026, as tagged in the filing. View filing. Indented rows are part of the line above; their share is of that line. In the bars, the faint bar behind is the year before.

Revenue against peers

Specialized Consumer Services: the closest covered companies by revenue. Last twelve months.

CompanyRevenueGrowth3-year growth a year
Playboy, Inc. $125m 4.5% -8.0%
Able View Global Inc. $105m -17.0% —
Nextnrg, Inc. $94.7m 90.3% 67.0%
Winmark Corp $91.8m 8.6% 2.9%
Beachbody Company, Inc. $219m -32.5% -28.3%
Regis Corp $224m 6.8% -1.3%

Compare with peers

Head to head: ABLV vs PLBYNXXT vs PLBYPLBY vs WINABODI vs PLBY

More: Specialized Consumer Services stocks compared, Consumer Discretionary sector, rankings of US companies

Figures from Playboy, Inc.'s SEC filings (10-K and 10-Q), retrieved October 29, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to Playboy, Inc.