undamentalytics Newsletter

Peloton Interactive, Inc. insider trading

Every open-market purchase and sale by Peloton Interactive, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No insider has bought shares on the open market in five years.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Peloton Interactive, Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Peloton Interactive, Inc.’s insiders pay?

From February 26, 2020 to October 19, 2026, 27 insiders reported 11 open-market purchases and 113 sales not made under a pre-set plan in Peloton Interactive, Inc. Twelve months after each purchase was reported, the shares were −51.1% against the S&P 500 on average (median −82.8%), over 10 purchases with a full year of prices; 20% beat the index. After sales, the shares moved −25.3% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on May 5, 2020 into $2,726 by November 2, 2026, −18.2% a year. It held shares 39% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $17,339 (+8.9% a year), and held throughout $28,901 (+17.8%).

$0$20.0k$40.0k 2020202120222023202420252026 $28.9k$17.3k$2.7k
Copying Peloton Interactive, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Peloton Interactive, Inc.'s insiders from May 5, 2020, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 39% of the time.
Peloton Interactive, Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Cotter Jennifer Cunningham Chief Content Officer 0 — — 15 −56.2% (10) February 18, 2026
Baig Saqib Chief Accounting Officer 0 — — 11 −29.4% (4) August 18, 2026
Caldwell Nick V. Chief Product Officer 1 — — 10 −50.9% (6) March 17, 2026
Rendich Andrew S Chief Supply Chain Officer 0 — — 10 −57.8% (7) February 19, 2025
Coddington Elizabeth F Chief Financial Officer 0 — — 9 −10.5% (3) August 19, 2024
Klingsick Allen J Chief Accounting Officer 0 — — 8 −69.3% (8) August 17, 2022
Boone Karen Interim CEO and President 0 — — 7 −22.4% (4) January 2, 2025
Kirol Charles Peter Chief Operating Officer 0 — — 6 −15.7% (1) October 19, 2026
Bruzzo Chris Interim Co-CEO and President 0 — — 5 +1.6% (2) November 4, 2024
Garavaglia Mariana Chief Operating Officer 0 — — 5 −72.0% (5) February 17, 2022
Sanders Dion C. Chief Commercial Officer 0 — — 5 −52.3% (3) February 18, 2026
Cortese Thomas Chief Product Officer 0 — — 4 −80.2% (4) August 17, 2023
Hadley Harbor Master Investors (cayman) L.P. 10% owner 0 — — 4 +279.0% (4) March 26, 2020
Stern Peter C President and CEO 0 — — 4 −56.0% (1) February 18, 2026
Cornils Kevin Chief Commercial Officer 0 — — 3 −62.1% (3) August 17, 2022
Lynch William President 0 — — 3 +59.0% (3) February 17, 2022
Tcv Ix Cycle, L.P. 10% owner 3 −76.8% (3) 0% 0 — November 18, 2021
Woodson Capital Management, LP 10% owner 2 +60.7% (2) 100% 0 — May 6, 2020
Berland Leslie Chief Marketing Officer 0 — — 1 +19.1% (1) November 17, 2023
Foley John Paul COB and CEO 0 — — 1 −80.1% (1) September 3, 2021
Nbcuniversal Media, LLC 10% owner 0 — — 1 +163.5% (1) April 20, 2020
Tcv X Cycle, L.P. Other 1 −85.6% (1) 0% 0 — May 26, 2021
Tcv X Member Fund, L.P. Other 1 −82.8% (1) 0% 0 — May 24, 2021
Tcv X, L.P. Other 1 −64.7% (1) 0% 0 — November 18, 2021
Technology Crossover Management Ix, Ltd. 10% owner 1 −85.6% (1) 0% 0 — May 26, 2021
Technology Crossover Management X, Ltd. Other 1 −82.8% (1) 0% 0 — May 24, 2021
Woodworth Jill Chief Financial Officer 0 — — 1 −58.9% (1) May 17, 2022

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Peloton Interactive, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Peloton Interactive, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged −67.9% against the index. After 3 selling crowds, +55.5%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
November 30, 20223 selling+22.2%−32.3%−59.7%
September 30, 20214 selling−68.6%−75.6%−76.5%
May 28, 20215 buying−13.0%−67.9%−87.0%
April 30, 20203 selling+95.2%+274.3%+166.3%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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