WPP plc cash flow statement

In fiscal 2025, WPP plc's operations generated $955m of cash; it spent $120m on capital projects, leaving free cash flow of $835m. It returned $128m through buybacks.

Cash flow statement

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

WPP plc: cash flow statement, annual
Fiscal year	2015Dec 2015	2016Dec 2016	2017Dec 2017	2018Dec 2018	2019Dec 2019	2020Dec 2020	2021Dec 2021	2022Dec 2022	2023Dec 2023	2024Dec 2024	2025Dec 2025
Cash from operations	2,078	2,404	1,815	2,263	2,363	2,631	2,793	867	1,540	1,800	955
Depreciation and amortisation	349	352	270	280	649	695	611	558	556	—	—
Stock-based pay	151	144	135	113	91	95	137	151	174	139	96
Capital spending	321	342	372	421	433	280	362	259	220	242	120
Free cash flow	1,757	2,063	1,443	1,843	1,930	2,351	2,430	609	1,320	1,558	835
Free cash flow after stock pay	1,606	1,918	1,307	1,729	1,838	2,255	2,293	458	1,146	1,419	739
Share buybacks	898	579	650	277	56	372	1,127	1,066	67	105	128

Free cash flow is cash from operations minus capital spending. Free cash flow after stock pay also subtracts stock-based compensation, a real cost to shareholders that the cash flow statement adds back. Dividends, buybacks and shares issued are cash amounts for the period.

Compare with peers

Head to head: OMC vs WPP ADV vs WPP STGW vs WPP

More: Advertising stocks compared, Communication Services sector, rankings of US companies

Figures from WPP plc's SEC filings (10-K and 10-Q), retrieved November 1, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to WPP plc.