undamentalytics Newsletter

Yum! Brands insider trading

Every open-market purchase and sale by Yum! Brands's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No insider has bought shares on the open market in five years.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Yum! Brands insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Yum! Brands’s insiders pay?

From March 5, 2010 to May 26, 2026, 31 insiders reported 7 open-market purchases and 98 sales not made under a pre-set plan in Yum! Brands. Twelve months after each purchase was reported, the shares were −1.0% against the S&P 500 on average (median −6.2%), over 7 purchases with a full year of prices; 43% beat the index. After sales, the shares moved −3.0% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on February 8, 2013 into $20,906 by November 2, 2026, +5.5% a year. It held shares 33% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $23,415 (+6.4% a year), and held throughout $62,908 (+14.4%).

$0$20.0k$40.0k$60.0k 2013201520172019202120232025 $62.9k$23.4k$20.9k
Copying Yum! Brands's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Yum! Brands's insiders from February 8, 2013, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 33% of the time.
Yum! Brands: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Campbell Christain SVP GC and CFPO 0 — — 8 +6.5% (8) December 19, 2014
Russell David Eric Vice President, Controller 0 — — 8 −6.1% (8) March 5, 2025
Gibbs David W Chief Executive Officer 0 — — 7 −11.3% (7) March 7, 2025
Skeans Tracy L COO and CPO 0 — — 7 −7.2% (6) February 17, 2026
Creed Greg CEO 0 — — 6 −9.9% (6) February 18, 2020
Eaton Roger G. CEO, KFC 0 — — 6 +0.5% (6) November 9, 2018
Novak David C Executive Chairman 1 +19.4% (1) 100% 5 −5.3% (5) October 9, 2015
Byerlein Hollan Anne Chief People Officer 0 — — 5 +5.2% (5) February 17, 2015
Carucci Richard President 0 — — 5 −0.2% (5) February 13, 2014
Ferragamo Massimo Director 0 — — 5 −6.3% (5) July 16, 2013
Bergren Scott CEO PH and YUM Innov. 0 — — 4 −10.4% (4) October 15, 2012
Graddick Weir Mirian M Director 0 — — 4 −9.7% (4) August 15, 2025
Walter Robert D Director 3 −7.5% (3) 0% 1 −18.0% (1) May 14, 2019
Allan Graham D Officer 0 — — 3 +22.6% (3) December 13, 2011
Brolick Emil J. COO - Yum 0 — — 3 +21.9% (3) July 20, 2011
Catlett Scott Chief Legal &Franchise Officer 0 — — 3 −15.3% (3) August 14, 2024
Hill Bonnie Guiton Director 0 — — 3 −9.6% (3) October 17, 2014
Holland Robert Jr Director 0 — — 2 +10.7% (2) July 19, 2011
Linen Jonathan S Director 1 +6.6% (1) 100% 1 +1.0% (1) October 23, 2014
Mezvinsky Scott KFC Division CEO 0 — — 2 — February 17, 2026
Powell Aaron CEO - Pizza Hut 0 — — 2 — February 6, 2026
Blum Jonathan David Chief Public Affairs Officer 0 — — 1 +4.1% (1) October 12, 2010
Burkhardt Erika Chief Legal Officer & Corp Sec 0 — — 1 — November 5, 2025
Cavanagh Michael J Director 1 +1.0% (1) 100% 0 — December 16, 2014
Cornell Brian C Director 0 — — 1 −17.9% (1) August 7, 2025
Domier Tanya Director 1 −11.6% (1) 0% 0 — February 11, 2019
King Mark James CEO - Taco Bell 0 — — 1 −27.3% (1) November 7, 2023
Knopf Ted SVP Finance and Controller 0 — — 1 +4.6% (1) October 8, 2010
Sami Sabir Chief Executive Officer - KFC 0 — — 1 −12.1% (1) August 9, 2024
Skala Justin Director 0 — — 1 −0.4% (1) February 10, 2025
Tresvant Sean Taco Bell, CEO, YUM CCO 0 — — 1 — May 26, 2026

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Yum! Brands

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Yum! Brands in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After 13 selling crowds, +1.0%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
August 29, 20253 selling−1.5%+4.7%−14.0%
March 31, 20253 selling−14.7%−22.2%−18.9%
August 30, 20243 selling−4.2%+15.2%−8.0%
August 30, 20193 selling−21.4%−24.8%−38.2%
February 28, 20193 selling+7.3%+20.1%−12.3%
December 31, 20145 selling+9.3%+25.2%+1.3%
February 28, 20143 selling+1.0%−9.9%−3.2%
December 31, 20133 selling−0.2%+1.7%−15.1%
October 31, 20124 selling−13.2%−16.2%−28.7%
December 30, 20113 selling+5.7%−0.5%−2.0%
May 31, 20115 selling+7.6%+9.9%+29.9%
October 29, 20106 selling−14.3%−7.0%+0.8%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Latest 12 of 13. Total returns from the month end; past patterns are not a forecast.

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