Zebra Technologies key statistics and ratios
In fiscal 2025, Zebra Technologies had return on equity of 11.7% and a net margin of 7.8%. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.
Financial ratios
| Fiscal year | 2009Dec 2009 | 2010Dec 2010 | 2011Dec 2011 | 2012Dec 2012 | 2013Dec 2013 | 2014Dec 2014 | 2015Dec 2015 | 2016Dec 2016 | 2017Dec 2017 | 2018Dec 2018 | 2019Dec 2019 | 2020Dec 2020 | 2021Dec 2021 | 2022Dec 2022 | 2023Dec 2023 | 2024Dec 2024 | 2025Dec 2025 | LTMJul 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Net margin | 6.4% | 11.4% | 17.8% | 12.3% | 12.9% | 1.9% | −4.3% | −3.8% | 0.5% | 10.0% | 12.1% | 11.3% | 14.9% | 8.0% | 6.5% | 10.6% | 7.8% | 9.2% |
| Return on equity | 6.6% | 14.1% | 23.2% | 15.0% | 14.8% | 3.2% | −16.3% | −16.3% | 2.1% | 38.8% | 34.3% | 25.3% | 32.6% | 16.2% | 10.3% | 15.9% | 11.7% | 15.3% |
| Return on assets | 5.7% | 11.9% | 19.6% | 13.2% | 12.8% | 1.0% | −3.0% | −2.8% | 0.4% | 9.8% | 12.0% | 10.0% | 14.4% | 6.7% | 4.0% | 6.9% | 5.1% | 6.3% |
| Effective tax rate | 32.9% | 30.1% | 27.5% | 25.8% | 18.3% | — | — | — | 80.7% | 19.7% | 9.0% | 10.0% | 13.5% | 14.9% | 11.4% | 16.9% | 25.2% | 24.0% |
| R&D as % of revenue | 9.0% | 9.2% | 9.1% | 8.8% | 8.8% | 9.0% | 10.8% | 10.5% | 10.5% | 10.5% | 10.0% | 10.2% | 10.1% | 9.9% | 11.3% | 11.3% | 11.0% | 10.6% |
Financial health
- Short-term assets cover short-term liabilities $2.1bn of assets due within a year against $4.0bn of liabilities due within a year.
- Short-term assets cover long-term liabilities $2.1bn short-term assets against $1.2bn of longer-dated liabilities.
- More cash than debt $157m of cash against $2.8bn of debt.
- Debt below 40% of shareholders' equity Debt is 81% of equity.
- Debt burden no higher than five years ago Debt to equity moved from 31% to 81% over five years.
- A year's operating cash flow covers at least 20% of debt $979m of operating cash flow against $2.8bn of debt.
- Operating profit covers interest at least five times over Interest not separately reported. Not assessable.
Moat
Strong moat
How hard Zebra Technologies's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.
- Returns on capital 20 / 20
Cash operating profit has been a median 22.0% of total assets over 10 years.
- Pricing power 16 / 20
Gross margin has been a median 46.5%, moving by 1.3 percentage points (standard deviation) across 10 years.
- Durability 8 / 20
Operating margin has been a median 14.8%; its worst year was 4.0%.
- Cash conversion 17 / 20
Free cash flow was positive in 10 of 10 years, at a median 13.5% of revenue.
- Discipline 19 / 20
The diluted share count fell 7.5% over five years; stock-based pay has been a median 1.3% of revenue.
AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (80 before it).
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