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Airbnb vs Hilton Worldwide

Airbnb and Hilton Worldwide are similar in size: $12.24bn and $12.04bn of revenue in their latest fiscal years. Airbnb grew faster (10.3% against 7.7%). Airbnb kept more of each dollar of sales as profit: a net margin of 20.5% against 12.1%.

Latest fiscal yearAirbnbABNB, 2025Hilton WorldwideHLT, 2025
Revenue $12.24bn $12.04bn
Revenue growth 10.3% 7.7%
Net income $2.51bn $1.46bn
Operating margin 20.8% 22.4%
Net margin 20.5% 12.1%
Return on equity 30.2% —
Free cash flow $4.65bn $2.03bn
Cash $6.56bn $918m
Total debt $2.00bn $12.46bn
Debt to equity 24.4% —
Dividend per share — $0.60
Dividend yield — 0.2%
Share buybacks $3.79bn $3.18bn
Employees 8,200 142,000
Market value $100.04bn $81.27bn
Price vs our value range Within our value range Above our value range
Moat score 61 (Moderate) 67 (Moderate)
Insider trades, 12 months 0 buys, 317 sales 0 buys, 14 sales

Each figure is from the company's latest annual report and links to the page it comes from. Fiscal years can end on different dates. Market value and the value verdict use the delayed price shown on the stock pages. Not a recommendation.

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Figures from each company's latest annual report filed with the SEC (10-K or 20-F), as reported, with the fiscal year shown. Not investment advice. How we read filings: methodology.