Fluent vs Stran & Company
Fluent is the larger business, with $209m of revenue in fiscal 2025 against $116m for Stran & Company (1.8 times as much). Stran & Company grew faster (40.6% against -18.0%). Stran & Company kept more of each dollar of sales as profit: a net margin of -0.6% against -13.0%.
| Latest fiscal year | FluentFLNT, 2025 | Stran & CompanySWAG, 2025 |
|---|---|---|
| Revenue | $209m | $116m |
| Revenue growth | -18.0% | 40.6% |
| Net income | −$27.2m | −$747,000 |
| Operating margin | -9.7% | — |
| Net margin | -13.0% | -0.6% |
| Return on equity | -125.9% | -2.4% |
| Free cash flow | −$1.5m | −$5.5m |
| Cash | $12.9m | $6.8m |
| Total debt | $34.6m | $0 |
| Debt to equity | 189.9% | — |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | $554,000 |
| Employees | 186 | — |
| Market value | $109m | $25.5m |
| Price vs our value range | Above our value range | — |
| Moat score | 18 (Weak) | 14 (Weak) |
| Insider trades, 12 months | 13 buys, 14 sales | 0 buys, 0 sales |