Freshpet vs Simply Good Foods
Simply Good Foods is the larger business, with $1.36bn of revenue in fiscal 2026 against $1.10bn for Freshpet (1.2 times as much). Freshpet grew faster (13.0% against -6.5%). Freshpet kept more of each dollar of sales as profit: a net margin of 12.6% against -11.5%. Simply Good Foods carries less debt relative to equity (24.1% against 32.9%).
| Latest fiscal year | FreshpetFRPT, 2025 | Simply Good FoodsSMPL, 2026 |
|---|---|---|
| Revenue | $1.10bn | $1.36bn |
| Revenue growth | 13.0% | -6.5% |
| Net income | $139m | −$156m |
| Operating margin | 6.9% | -13.2% |
| Net margin | 12.6% | -11.5% |
| Return on equity | 12.3% | -9.6% |
| Free cash flow | $12.4m | $157m |
| Cash | $278m | $138m |
| Total debt | $397m | $350m |
| Debt to equity | 32.9% | 24.1% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | $213m |
| Employees | 1,288 | 282 |
| Market value | $3.38bn | $1.11bn |
| Price vs our value range | — | Below our value range |
| Moat score | 30 (Weak) | 56 (Moderate) |
| Insider trades, 12 months | 10 buys, 65 sales | 4 buys, 1 sales |