Gopro vs Sonos
Sonos is the larger business, with $1.44bn of revenue in fiscal 2025 against $652m for Gopro (2.2 times as much). Sonos grew faster (-4.9% against -18.7%). Sonos kept more of each dollar of sales as profit: a net margin of -4.2% against -14.2%. Sonos carries less debt relative to equity (0.0% against 85.8%).
| Latest fiscal year | GoproGPRO, 2025 | SonosSONO, 2025 |
|---|---|---|
| Revenue | $652m | $1.44bn |
| Revenue growth | -18.7% | -4.9% |
| Net income | −$92.6m | −$61.1m |
| Operating margin | -12.8% | -3.5% |
| Net margin | -14.2% | -4.2% |
| Return on equity | -80.9% | -15.6% |
| Free cash flow | −$24.0m | $108m |
| Cash | $49.7m | $175m |
| Total debt | $66.4m | $0 |
| Debt to equity | 85.8% | 0.0% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $0 | $81.0m |
| Employees | 636 | 1,404 |
| Market value | $167m | $1.92bn |
| Price vs our value range | — | Above our value range |
| Moat score | 46 (Moderate) | 66 (Moderate) |
| Insider trades, 12 months | 0 buys, 6 sales | 17 buys, 6 sales |