Pinterest vs Snap
Snap is the larger business, with $5.93bn of revenue in fiscal 2025 against $4.22bn for Pinterest (1.4 times as much). Pinterest grew faster (15.8% against 10.6%). Pinterest kept more of each dollar of sales as profit: a net margin of 9.9% against -7.8%. Pinterest carries less debt relative to equity (0.0% against 157.1%).
| Latest fiscal year | PinterestPINS, 2025 | SnapSNAP, 2025 |
|---|---|---|
| Revenue | $4.22bn | $5.93bn |
| Revenue growth | 15.8% | 10.6% |
| Net income | $417m | −$460m |
| Operating margin | 7.6% | -9.0% |
| Net margin | 9.9% | -7.8% |
| Return on equity | 8.8% | -19.5% |
| Free cash flow | $1.25bn | $437m |
| Cash | $969m | $1.03bn |
| Total debt | $0 | $3.58bn |
| Debt to equity | 0.0% | 157.1% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $927m | $751m |
| Employees | 5,265 | 5,261 |
| Market value | $11.77bn | $9.57bn |
| Price vs our value range | Below our value range | — |
| Moat score | 59 (Moderate) | 28 (Weak) |
| Insider trades, 12 months | 0 buys, 62 sales | 0 buys, 54 sales |