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Snap Inc key statistics and ratios

In fiscal 2025, Snap Inc had return on equity of -19.5%, an operating margin of -9.0%, debt equal to 157.1% of equity and a current ratio of 3.56. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.

Financial ratios

US$ thousands unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Snap Inc: financial ratios, annual
Fiscal year2015Dec 20152016Dec 20162017Dec 20172018Dec 20182019Dec 20192020Dec 20202021Dec 20212022Dec 20222023Dec 20232024Dec 20242025Dec 2025LTMJun 2026
Gross margin—−11.7%13.0%32.3%47.8%52.8%57.5%60.6%54.1%53.9%55.0%57.3%
Operating margin−650.7%−128.7%−422.5%−107.5%−64.3%−34.4%−17.1%−30.3%−30.4%−14.7%−9.0%−5.1%
Net margin−635.7%−127.2%−417.6%−106.4%−60.3%−37.7%−11.9%−31.1%−28.7%−13.0%−7.8%−4.9%
Free-cash-flow margin−555.4%−167.5%−99.3%−68.6%−19.9%−9.0%5.4%1.2%0.8%4.1%7.4%11.1%
Return on equity−48.8%−45.1%−152.7%−47.4%−45.2%−41.2%−15.9%−44.9%−53.0%−28.7%−19.5%−14.8%
Return on assets—−29.9%−133.9%−40.9%−30.7%−20.9%−7.8%−18.4%−16.5%−8.8%−5.9%−4.1%
Asset turnover—0.230.320.380.510.550.660.590.580.670.760.84
Current ratio—7.536.845.735.295.005.704.324.393.953.562.94
Debt to equity0.0%0.0%0.0%0.0%39.5%71.9%59.4%145.0%155.3%150.2%157.1%191.4%
Interest cover (operating income ÷ interest)—n/mn/mn/mn/mn/mn/mn/mn/mn/mn/mn/m
R&D as % of revenue140.2%45.4%186.1%65.4%51.5%43.9%38.0%45.8%41.5%31.6%30.2%30.6%
Capital spending as % of revenue32.7%16.4%10.2%10.2%2.1%2.3%1.7%2.8%4.6%3.6%3.7%3.4%
Dividends and buybacks ÷ free cash flow——————0.0%>999%544.3%142.3%171.7%120.7%

Returns use average equity or assets over the year. Return on equity is left blank when equity is negative or so small that the ratio says nothing (above ±200%); interest cover is left blank above 200 times. Price-based ratios such as P/E are on the valuation page.

Financial health

3 of 7 checks passed · June 30, 2026
What it owns · $7.5bn
Short-term assets $4.2bnLonger-term assets $3.3bn
What it owes, and who funded it · $7.5bn
Short-term liabilities $1.4bnLonger-term liabilities $4.1bnShareholders' equity $1.9bn
  • Short-term assets cover short-term liabilities $4.2bn of assets due within a year against $1.4bn of liabilities due within a year.
  • Short-term assets cover long-term liabilities $4.2bn short-term assets against $4.1bn of longer-dated liabilities.
  • More cash than debt $959m of cash against $3.5bn of debt.
  • Debt below 40% of shareholders' equity Debt is 183% of equity.
  • Debt burden no higher than five years ago Debt to equity moved from 59% to 183% over five years.
  • A year's operating cash flow covers at least 20% of debt $919m of operating cash flow against $3.5bn of debt.
  • Operating profit covers interest at least five times over Operating income of −$324m against $145m of interest.

From Snap Inc's latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Moat

28 /100

Weak moat

How hard Snap's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

  • Returns on capital 6 / 20

    Cash operating profit has been a median 5.8% of total assets over 9 years.

  • Pricing power 10 / 20

    Gross margin has been a median 53.4%, moving by 17.6 percentage points (standard deviation) across 10 years.

  • Durability 10 / 20

    Operating margin has been a median -28.8%; its worst year was -474.0%.

  • Cash conversion 5 / 20

    Free cash flow was positive in 5 of 10 years, at a median -1.8% of revenue.

  • Discipline 2 / 20

    The diluted share count rose 12.7% over five years; stock-based pay has been a median 29.5% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (33 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Compare with peers

Head to head: PINS vs SNAPSNAP vs TMEBILI vs SNAP

More: Interactive Media & Services stocks compared, Communication Services sector, rankings of US companies

Figures from Snap Inc's SEC filings (10-K and 10-Q), retrieved October 20, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to Snap Inc.