Snap Inc key statistics and ratios
In fiscal 2025, Snap Inc had return on equity of -19.5%, an operating margin of -9.0%, debt equal to 157.1% of equity and a current ratio of 3.56. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.
Financial ratios
| Fiscal year | 2015Dec 2015 | 2016Dec 2016 | 2017Dec 2017 | 2018Dec 2018 | 2019Dec 2019 | 2020Dec 2020 | 2021Dec 2021 | 2022Dec 2022 | 2023Dec 2023 | 2024Dec 2024 | 2025Dec 2025 | LTMJun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross margin | — | −11.7% | 13.0% | 32.3% | 47.8% | 52.8% | 57.5% | 60.6% | 54.1% | 53.9% | 55.0% | 57.3% |
| Operating margin | −650.7% | −128.7% | −422.5% | −107.5% | −64.3% | −34.4% | −17.1% | −30.3% | −30.4% | −14.7% | −9.0% | −5.1% |
| Net margin | −635.7% | −127.2% | −417.6% | −106.4% | −60.3% | −37.7% | −11.9% | −31.1% | −28.7% | −13.0% | −7.8% | −4.9% |
| Free-cash-flow margin | −555.4% | −167.5% | −99.3% | −68.6% | −19.9% | −9.0% | 5.4% | 1.2% | 0.8% | 4.1% | 7.4% | 11.1% |
| Return on equity | −48.8% | −45.1% | −152.7% | −47.4% | −45.2% | −41.2% | −15.9% | −44.9% | −53.0% | −28.7% | −19.5% | −14.8% |
| Return on assets | — | −29.9% | −133.9% | −40.9% | −30.7% | −20.9% | −7.8% | −18.4% | −16.5% | −8.8% | −5.9% | −4.1% |
| Asset turnover | — | 0.23 | 0.32 | 0.38 | 0.51 | 0.55 | 0.66 | 0.59 | 0.58 | 0.67 | 0.76 | 0.84 |
| Current ratio | — | 7.53 | 6.84 | 5.73 | 5.29 | 5.00 | 5.70 | 4.32 | 4.39 | 3.95 | 3.56 | 2.94 |
| Debt to equity | 0.0% | 0.0% | 0.0% | 0.0% | 39.5% | 71.9% | 59.4% | 145.0% | 155.3% | 150.2% | 157.1% | 191.4% |
| Interest cover (operating income ÷ interest) | — | n/m | n/m | n/m | n/m | n/m | n/m | n/m | n/m | n/m | n/m | n/m |
| R&D as % of revenue | 140.2% | 45.4% | 186.1% | 65.4% | 51.5% | 43.9% | 38.0% | 45.8% | 41.5% | 31.6% | 30.2% | 30.6% |
| Capital spending as % of revenue | 32.7% | 16.4% | 10.2% | 10.2% | 2.1% | 2.3% | 1.7% | 2.8% | 4.6% | 3.6% | 3.7% | 3.4% |
| Dividends and buybacks ÷ free cash flow | — | — | — | — | — | — | 0.0% | >999% | 544.3% | 142.3% | 171.7% | 120.7% |
| Quarter | 2024 Q3Sept 2024 | 2024 Q4Dec 2024 | 2025 Q1Mar 2025 | 2025 Q2Jun 2025 | 2025 Q3Sept 2025 | 2025 Q4Dec 2025 | 2026 Q1Mar 2026 | 2026 Q2Jun 2026 |
|---|---|---|---|---|---|---|---|---|
| Gross margin | 53.5% | 56.9% | 53.1% | 51.4% | 55.3% | 59.1% | 56.5% | 58.2% |
| Operating margin | −12.6% | −1.7% | −14.2% | −19.3% | −8.5% | 2.9% | −4.9% | −10.7% |
| Net margin | −11.2% | 0.6% | −10.2% | −19.5% | −6.9% | 2.6% | −5.8% | −10.3% |
| Free-cash-flow margin | 5.2% | 11.7% | 8.4% | 1.8% | 6.2% | 12.0% | 18.7% | 7.5% |
| Current ratio | 4.04 | 3.95 | 4.30 | 3.88 | 3.67 | 3.56 | 3.53 | 2.94 |
| Debt to equity | 164.8% | 148.7% | 156.3% | 172.8% | 158.8% | 155.0% | 169.6% | 183.4% |
| R&D as % of revenue | 30.1% | 27.2% | 31.1% | 33.0% | 30.1% | 27.5% | 31.3% | 33.9% |
Financial health
- Short-term assets cover short-term liabilities $4.2bn of assets due within a year against $1.4bn of liabilities due within a year.
- Short-term assets cover long-term liabilities $4.2bn short-term assets against $4.1bn of longer-dated liabilities.
- More cash than debt $959m of cash against $3.5bn of debt.
- Debt below 40% of shareholders' equity Debt is 183% of equity.
- Debt burden no higher than five years ago Debt to equity moved from 59% to 183% over five years.
- A year's operating cash flow covers at least 20% of debt $919m of operating cash flow against $3.5bn of debt.
- Operating profit covers interest at least five times over Operating income of −$324m against $145m of interest.
Moat
Weak moat
How hard Snap's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.
- Returns on capital 6 / 20
Cash operating profit has been a median 5.8% of total assets over 9 years.
- Pricing power 10 / 20
Gross margin has been a median 53.4%, moving by 17.6 percentage points (standard deviation) across 10 years.
- Durability 10 / 20
Operating margin has been a median -28.8%; its worst year was -474.0%.
- Cash conversion 5 / 20
Free cash flow was positive in 5 of 10 years, at a median -1.8% of revenue.
- Discipline 2 / 20
The diluted share count rose 12.7% over five years; stock-based pay has been a median 29.5% of revenue.
AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (33 before it).
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