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Cricut, Inc. revenue

Cricut, Inc.'s revenue was $709m in fiscal 2025, down 0.5% on the year before. Since fiscal 2019 ($487m) it has grown at a compound 6.5% a year. Over the last twelve months it was $690m.

Revenue history

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Cricut, Inc.: revenue history, annual
Fiscal year2019Dec 20192020Dec 20202021Dec 20212022Dec 20222023Dec 20232024Dec 20242025Dec 2025LTMJun 2026
Revenue4879591,306886765713709690
Growth on the year before—+97.1%+36.2%−32.1%−13.7%−6.9%−0.5%—
Gross profit142332457350343353390400
Gross margin29.3%34.7%35.0%39.5%44.9%49.5%55.1%57.9%

Revenue as reported in the company's 10-K and 10-Q filings (for banks, net interest income plus non-interest income). Growth is left blank when the earlier figure was zero or negative.

Where the revenue comes from

Fiscal year to December 31, 2025
Segments
Line of business Revenue Share YoY
Accessories and Materials $381M 53.8% ▼ 4.6%
Subscriptions $327M 46.2% ▲ 4.6%
Products and services
Line of business Revenue Share YoY
Products Member $381M 53.8% ▼ 4.6%
Connected Machines (part of Products Member) $192M 50.5% 0.0%
Accessories and Materials (part of Products Member) $189M 49.5% ▼ 8.8%
Platform $327M 46.2% ▲ 4.6%
Geography
Region Revenue Share YoY
North America $539M 76.1% ▼ 2.9%
International $170M 23.9% ▲ 7.8%

From Cricut, Inc.'s 10-K filed March 4, 2026, as tagged in the filing. View filing. Indented rows are part of the line above; their share is of that line. In the bars, the faint bar behind is the year before.

Revenue against peers

Leisure Products: the closest covered companies by revenue. Last twelve months.

CompanyRevenueGrowth3-year growth a year
Cricut, Inc. $690m -3.1% -5.5%
Johnson Outdoors Inc $661m 17.5% -4.7%
Sturm Ruger & Co Inc $577m 7.6% -0.2%
Smith & Wesson Brands, Inc. $551m 17.0% 2.7%
Malibu Boats, Inc. $915m 13.3% -13.0%
Funko, Inc. $933m -3.9% -7.8%

Compare with peers

Head to head: CRCT vs JOUTCRCT vs RGRCRCT vs SWBICRCT vs MBUU

More: Leisure Products stocks compared, Consumer Discretionary sector, rankings of US companies

Figures from Cricut, Inc.'s SEC filings (10-K and 10-Q), retrieved October 29, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to Cricut, Inc.