Cricut vs Sturm Ruger & Co
Cricut is the larger business, with $709m of revenue in fiscal 2025 against $546m for Sturm Ruger & Co (1.3 times as much). Sturm Ruger & Co grew faster (1.9% against -0.5%). Cricut kept more of each dollar of sales as profit: a net margin of 10.8% against -0.8%. Cricut carries less debt relative to equity (0.0% against 0.0%).
| Latest fiscal year | CricutCRCT, 2025 | Sturm Ruger & CoRGR, 2025 |
|---|---|---|
| Revenue | $709m | $546m |
| Revenue growth | -0.5% | 1.9% |
| Net income | $76.7m | −$4.4m |
| Operating margin | 13.5% | -2.3% |
| Net margin | 10.8% | -0.8% |
| Return on equity | 18.9% | -1.5% |
| Free cash flow | — | $38.5m |
| Cash | $256m | $18.5m |
| Total debt | $0 | $0 |
| Debt to equity | 0.0% | 0.0% |
| Dividend per share | — | $0.62 |
| Dividend yield | 16.0% | 0.8% |
| Share buybacks | $24.7m | $26.1m |
| Employees | 700 | 1,780 |
| Market value | $1.25bn | $730m |
| Price vs our value range | Below our value range | Within our value range |
| Moat score | 67 (Moderate) | 60 (Moderate) |
| Insider trades, 12 months | 2 buys, 46 sales | 3 buys, 4 sales |