Cricut vs Malibu Boats
Malibu Boats is the larger business, with $915m of revenue in fiscal 2026 against $709m for Cricut (1.3 times as much). Malibu Boats grew faster (13.3% against -0.5%). Cricut kept more of each dollar of sales as profit: a net margin of 10.8% against 0.2%.
| Latest fiscal year | CricutCRCT, 2025 | Malibu BoatsMBUU, 2026 |
|---|---|---|
| Revenue | $709m | $915m |
| Revenue growth | -0.5% | 13.3% |
| Net income | $76.7m | $1.7m |
| Operating margin | 13.5% | — |
| Net margin | 10.8% | 0.2% |
| Return on equity | 18.9% | 0.3% |
| Free cash flow | — | $42.8m |
| Cash | $256m | $74.4m |
| Total debt | $0 | $165m |
| Debt to equity | 0.0% | — |
| Dividend per share | — | — |
| Dividend yield | 16.0% | — |
| Share buybacks | $24.7m | $33.9m |
| Employees | 700 | 3,000 |
| Market value | $1.25bn | $480m |
| Price vs our value range | Below our value range | Above our value range |
| Moat score | 67 (Moderate) | 59 (Moderate) |
| Insider trades, 12 months | 2 buys, 46 sales | 0 buys, 0 sales |