Cricut vs Smith & Wesson Brands
Cricut is the larger business, with $709m of revenue in fiscal 2025 against $524m for Smith & Wesson Brands (1.4 times as much). Smith & Wesson Brands grew faster (10.4% against -0.5%). Cricut kept more of each dollar of sales as profit: a net margin of 10.8% against 3.5%. Cricut carries less debt relative to equity (0.0% against 0.0%).
| Latest fiscal year | CricutCRCT, 2025 | Smith & Wesson BrandsSWBI, 2026 |
|---|---|---|
| Revenue | $709m | $524m |
| Revenue growth | -0.5% | 10.4% |
| Net income | $76.7m | $18.5m |
| Operating margin | 13.5% | 5.6% |
| Net margin | 10.8% | 3.5% |
| Return on equity | 18.9% | 4.9% |
| Free cash flow | — | $90.4m |
| Cash | $256m | $28.2m |
| Total debt | $0 | $0 |
| Debt to equity | 0.0% | 0.0% |
| Dividend per share | — | $0.52 |
| Dividend yield | 16.0% | 3.9% |
| Share buybacks | $24.7m | $0 |
| Employees | 700 | — |
| Market value | $1.25bn | $592m |
| Price vs our value range | Below our value range | Above our value range |
| Moat score | 67 (Moderate) | 57 (Moderate) |
| Insider trades, 12 months | 2 buys, 46 sales | 0 buys, 0 sales |