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Cricut, Inc. key statistics and ratios

In fiscal 2025, Cricut, Inc. had return on equity of 18.9%, an operating margin of 13.5%, debt equal to 0.0% of equity and a current ratio of 2.26. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.

Financial ratios

US$ thousands unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year2019Dec 20192020Dec 20202021Dec 20212022Dec 20222023Dec 20232024Dec 20242025Dec 2025LTMJun 2026
Gross margin29.3%34.7%35.0%39.5%44.9%49.5%55.1%57.9%
Operating margin11.0%20.9%14.7%9.0%9.1%10.7%13.5%15.5%
Net margin8.1%16.1%10.8%6.8%7.0%8.8%10.8%12.7%
Return on equity32.4%88.3%31.1%9.0%8.9%12.5%18.9%24.6%
Return on assets—26.6%17.7%6.2%6.3%8.7%12.0%15.0%
Asset turnover—1.651.650.910.900.991.111.18
Current ratio—1.553.013.193.162.852.262.49
Debt to equity0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%
Interest cover (operating income ÷ interest)——————169.4x188.5x
Effective tax rate22.0%22.4%27.0%26.0%32.8%29.3%28.9%25.0%
R&D as % of revenue5.5%4.1%6.1%8.7%8.5%8.5%9.4%9.8%
Dividends ÷ net income0.0%33.1%0.0%0.0%548.4%175.0%263.5%230.1%

Returns use average equity or assets over the year. Return on equity is left blank when equity is negative or so small that the ratio says nothing (above ±200%); interest cover is left blank above 200 times. Price-based ratios such as P/E are on the valuation page.

Financial health

3 of 3 checks passed · June 30, 2026
What it owns · $586m
Short-term assets $500mLonger-term assets $86m
What it owes, and who funded it · $586m
Short-term liabilities $201mLonger-term liabilities $17mShareholders' equity $368m
  • Short-term assets cover short-term liabilities $500m of assets due within a year against $201m of liabilities due within a year.
  • Short-term assets cover long-term liabilities $500m short-term assets against $17m of longer-dated liabilities.
  • More cash than debt Cash or debt not separately reported. Not assessable.
  • Debt below 40% of shareholders' equity Equity or debt not reported. Not assessable.
  • Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
  • A year's operating cash flow covers at least 20% of debt Cash flow or debt not reported. Not assessable.
  • Operating profit covers interest at least five times over Operating income of $107m against $567,000 of interest.

From Cricut, Inc.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Moat

67 /100

Moderate moat

How hard Cricut's competitive advantage looks for rivals to wear away, judged from 6 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

  • Returns on capital 20 / 20

    Cash operating profit has been a median 30.6% of total assets over 5 years.

  • Pricing power 9 / 20

    Gross margin has been a median 44.5%, moving by 8.0 percentage points (standard deviation) across 6 years.

  • Durability 11 / 20

    Operating margin has been a median 12.1%; its worst year was 7.1%.

  • Cash conversion 18 / 20

    Free cash flow was positive in 5 of 6 years, at a median 24.1% of revenue.

  • Discipline 13 / 20

    The diluted share count rose 2.0% over five years; stock-based pay has been a median 4.6% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (72 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

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Figures from Cricut, Inc.'s SEC filings (10-K and 10-Q), retrieved October 29, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to Cricut, Inc.