Crocs, Inc. key statistics and ratios
In fiscal 2025, Crocs, Inc. had return on equity of -5.2%, an operating margin of 3.7%, debt equal to 97.6% of equity and a current ratio of 1.27. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.
Financial ratios
| Fiscal year | 2009Dec 2009 | 2010Dec 2010 | 2011Dec 2011 | 2012Dec 2012 | 2013Dec 2013 | 2014Dec 2014 | 2015Dec 2015 | 2016Dec 2016 | 2017Dec 2017 | 2018Dec 2018 | 2019Dec 2019 | 2020Dec 2020 | 2021Dec 2021 | 2022Dec 2022 | 2023Dec 2023 | 2024Dec 2024 | 2025Dec 2025 | LTMSept 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross margin | 46.6% | 53.7% | 53.6% | 54.1% | 52.3% | 49.3% | 46.8% | 48.3% | 50.5% | 51.5% | 50.1% | 54.1% | 61.4% | 52.3% | 55.8% | 58.8% | 58.3% | 59.4% |
| Operating margin | −7.9% | 9.9% | 13.1% | 13.0% | 5.3% | −0.4% | −6.6% | −0.6% | 1.7% | 5.8% | 10.5% | 15.4% | 29.5% | 23.9% | 26.2% | 24.9% | 3.7% | 22.6% |
| Net margin | −6.5% | 8.6% | 11.3% | 11.7% | 0.9% | −0.4% | −7.6% | −1.6% | 1.0% | 4.6% | 9.7% | 22.6% | 31.4% | 15.2% | 20.0% | 23.2% | −2.0% | 16.2% |
| Free-cash-flow margin | 6.4% | 9.2% | 11.5% | 7.9% | 3.6% | −2.3% | −0.8% | 1.7% | 8.3% | 9.4% | 4.3% | 16.2% | 22.1% | 14.0% | 20.6% | 22.5% | 16.3% | 18.4% |
| Return on equity | −14.6% | 20.4% | 26.0% | 23.7% | 1.7% | −0.9% | −23.8% | −7.1% | 5.0% | 30.0% | 84.7% | 148.1% | — | 129.8% | 69.8% | 57.8% | −5.2% | 50.4% |
| Return on assets | — | 12.3% | 18.1% | 17.2% | 1.2% | −0.6% | −11.8% | −2.8% | 1.8% | 10.0% | 19.8% | 33.7% | 54.5% | 17.9% | 17.3% | 20.1% | −1.8% | 15.7% |
| Asset turnover | — | 1.44 | 1.61 | 1.47 | 1.40 | 1.42 | 1.54 | 1.76 | 1.84 | 2.15 | 2.04 | 1.49 | 1.74 | 1.18 | 0.87 | 0.87 | 0.90 | 0.97 |
| Current ratio | — | 2.77 | 3.38 | 3.88 | 3.42 | 3.87 | 2.67 | 2.85 | 2.71 | 2.06 | 1.65 | 1.69 | 1.72 | 1.60 | 1.30 | 1.18 | 1.27 | 1.44 |
| Debt to equity | 0.0% | 0.5% | 0.5% | 1.1% | 2.7% | 2.6% | 2.6% | 1.1% | 0.4% | 79.8% | 155.4% | 61.9% | >999% | 290.4% | 117.6% | 75.7% | 97.6% | 97.6% |
| Interest cover (operating income ÷ interest) | — | 118.9x | 153.7x | 174.6x | 62.1x | n/m | n/m | n/m | 19.9x | 65.9x | 14.9x | 31.8x | 31.6x | 6.2x | 6.4x | 9.4x | 1.7x | 11.5x |
| Effective tax rate | — | 16.2% | 17.5% | 9.8% | 82.6% | — | — | — | 43.7% | 22.6% | −0.1% | — | −9.3% | 24.8% | 9.6% | −4.3% | — | 21.6% |
| R&D as % of revenue | — | 1.0% | 1.1% | 1.1% | 1.3% | 1.4% | 1.3% | 1.1% | 1.3% | 1.3% | 1.0% | 0.7% | 0.6% | 0.5% | 0.5% | 0.6% | 0.7% | — |
| SG&A as % of revenue | 48.3% | 43.4% | 40.4% | 41.0% | 46.0% | 47.2% | 52.1% | 48.6% | 48.3% | 45.5% | 39.7% | 37.1% | 31.9% | 28.4% | 29.4% | 33.3% | 36.4% | 36.9% |
| Capital spending as % of revenue | 3.1% | 4.0% | 2.8% | 3.5% | 3.4% | 1.3% | 1.7% | 2.1% | 1.3% | 1.1% | 3.0% | 3.0% | 2.4% | 2.9% | 2.9% | 1.7% | 1.3% | 1.5% |
| Free cash flow ÷ net income | — | 107.8% | 101.7% | 67.5% | 413.1% | — | — | — | 831.7% | 202.6% | 44.7% | 71.9% | 70.4% | 92.4% | 102.8% | 97.2% | — | 113.5% |
| Dividends and buybacks ÷ free cash flow | — | — | — | 28.3% | 29.1% | — | — | 0.0% | 58.7% | 61.8% | 275.7% | 76.0% | 195.6% | 0.0% | 21.5% | 59.8% | 88.3% | 91.0% |
| Quarter | 2024 Q4Dec 2024 | 2025 Q1Mar 2025 | 2025 Q2Jun 2025 | 2025 Q3Sept 2025 | 2025 Q4Dec 2025 | 2026 Q1Mar 2026 | 2026 Q2Jun 2026 | 2026 Q3Sept 2026 |
|---|---|---|---|---|---|---|---|---|
| Gross margin | 57.9% | 57.8% | 61.7% | 58.5% | 54.7% | 56.8% | 59.4% | 66.2% |
| Operating margin | 20.2% | 23.8% | −37.2% | 20.8% | 15.3% | 21.8% | 24.2% | 28.0% |
| Net margin | 37.3% | 17.1% | −42.8% | 14.6% | 11.0% | 14.9% | 17.4% | 20.8% |
| Free-cash-flow margin | 30.7% | −8.8% | 23.4% | 22.7% | 25.7% | −10.7% | 28.1% | 26.4% |
| Current ratio | 1.18 | 1.52 | 1.54 | 1.40 | 1.27 | 1.67 | 1.49 | 1.44 |
| Debt to equity | 73.5% | 75.2% | 97.0% | 96.7% | 95.2% | 93.6% | 94.4% | 95.8% |
| SG&A as % of revenue | 37.7% | 34.0% | 34.6% | 37.7% | 39.4% | 35.0% | 35.2% | 38.2% |
Financial health
- Short-term assets cover short-term liabilities $1.0bn of assets due within a year against $714m of liabilities due within a year.
- Short-term assets cover long-term liabilities $1.0bn short-term assets against $2.2bn of longer-dated liabilities.
- More cash than debt $163m of cash against $1.3bn of debt.
- Debt below 40% of shareholders' equity Debt is 96% of equity.
- Debt burden no higher than five years ago Debt to equity moved from 817% to 96% over five years.
- A year's operating cash flow covers at least 20% of debt $814m of operating cash flow against $1.3bn of debt.
- Operating profit covers interest at least five times over Operating income of $925m against $81m of interest.
Moat
Strong moat
How hard Crocs's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.
- Returns on capital 20 / 20
Cash operating profit has been a median 20.4% of total assets over 10 years.
- Pricing power 17 / 20
Gross margin has been a median 54.7%, moving by 3.7 percentage points (standard deviation) across 10 years.
- Durability 6 / 20
Operating margin has been a median 17.7%; its worst year was 0.8%.
- Cash conversion 17 / 20
Free cash flow was positive in 10 of 10 years, at a median 14.4% of revenue.
- Discipline 20 / 20
The diluted share count fell 24.5% over five years; stock-based pay has been a median 1.1% of revenue.
AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (80 before it).
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