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Fitlife Brands, Inc. (FTLF) stock

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NASDAQ: FTLF Nasdaq Personal Care Products Next results ~November 12, 2026

C+ Fundamentals grade

Fitlife Brands, Inc. is a US-listed company in the personal care products industry. Its financial year ends in December.

Stock price today

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Third-party market data · may be delayed

Fair value per share

~$12

Cash-flow model

Base case. Range ~$9.3–$17 across our lower- and higher-growth cases (-1%–9% a year).

Price vs value

Undervalued

The price is below our entire value range; our base value is 55% above it.

Price used: $8.03, November 2, 2026

Fitlife Brands, Inc. valuation: adjust assumptions and compare models →

Who’s trading

What company insiders, investment funds and members of Congress have been doing with the stock, from their own filings.

  • Insiders4 buying, 0 selling4 purchases and 0 sales by directors and officers, last 12 monthsInsider trades
  • Funds22 adding, 31 cuttingOf 3 active managers that changed their stake, 2 added; quarter to June 30, 2026Fund buyers and sellers

Value diary

Our note on each quarter Fitlife Brands files

Where Fitlife Brands stands after its latest 10-Q

Revenue for the twelve months to June 2026 was $36m, down 43.3% on a year earlier, a smaller fall than the 60.3% decline a quarter earlier. That puts it 17 of 17 for growth among the personal care products companies we cover. Free-cash-flow margin rose to 28.0% from 10.3% a year earlier. Operating margin narrowed to 10.9% from 18.3%. Against its peers on growth, profitability, cash generation and balance sheet, it grades C+. It passes 1 of our 3 financial-health checks. Our cash-flow model value is $11.76 a share, against a share price of $8.03.

Source: 10-Q filed August 13, 2026 on SEC EDGAR · Financials · Valuation

Written from the company's filings and our models when each quarter's report arrives. Figures in older notes are as published at the time. Not investment advice.

The Fundamentalytics view

Next results ~November 12, 2026 (estimated)

Fitlife Brands, Inc.'s trailing-twelve-month revenue fell 43.3% year on year, with a free-cash-flow margin of 28.0%. Where it stands out: change in growth rate of +17.0pp ranks 1 of 21 personal care products companies we cover. Where it lags: revenue growth of -43.3% ranks 21 of 21 personal care products companies we cover.

Our discounted-cash-flow model values the business at ~$12 per share in the base case (~$9.3–$17 across growth scenarios) — model values under stated assumptions, not a price target.

Current signal Free cash flow diverging from earnings: TTM free cash flow grew 54.2% while net income fell 75.8%: a 130pp divergence.

Assembled from SEC-filed figures — the full workings are on this page and in our methodology. Observations, not recommendations.

Highlights

How we pick these

Strengths

  • Priced below our value. The share price of $8.03 is 55% below our value per share of $12.
  • Strong cash generation. 28.0% of revenue turned into free cash flow, against a median of 9.6% for personal care products companies we cover.
  • Net cash. Cash exceeds long-term debt by $0.0bn.

Things to watch

  • Results due soon. Results are expected around 12 November; the share price can move sharply on the day.
  • Revenue shrinking. Revenue fell 43.3% over the last 12 months.
  • Margins narrowing. Operating margin is down 7.4 points on a year ago.
  • High earnings multiple. The shares trade at 42 times the last 12 months' earnings, so expectations are demanding.
  • Volatile shares. Over the past year the shares showed annualised volatility of 50% and a beta of 0.2 against the S&P 500.
  • Gross margin slipping. Gross margin is down 8.1 points on a year ago.

Latest results: FY2026 Q2

Filed August 13, 2026
Earnings per share
$0.20 against an average estimate of $0.20: beat by 2.6%
Revenue
$27m, up 64.6% on a year earlier
Share reaction
+5.3% in the first session after the results on August 13, 2026, against +0.5% for the S&P 500
Next report
November 12, 2026; average EPS estimate $0.25

Fitlife Brands' figures from its SEC filings and results release; estimates are the analysts' average. Not a recommendation.

Price chart

  • 1 day+2.4%
  • 1 week-3.5%
  • 1 month-12.9%
  • This year-50.6%
  • 1 year-58.0%
  • 5 years+19.0%
  • S&P 500 this year+11.2%

Closing prices to 2026-11-02. Price change only, dividends excluded.

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Third-party market data · may be delayed

At a glance

Trailing twelve months, from SEC filings

Profitability

Revenue (TTM)
$35.7M
Operating margin
10.9%
Net margin
5.4%
EPS (TTM, diluted)
$0.19

Growth

Revenue growth
−43.3%
Change in growth rate
+17.0 pts
Share count change
+0.5%

Cash

Free cash flow (TTM)
$10M
FCF margin
28.0%

Earnings

Last results
August 13, 2026
Next results (est.)
November 12, 2026

News & updates

Updated October 31, 2026

Company announcements, filed results and changes that matter to shareholders.

  1. Announcement
  2. Results

Refreshed hourly when new source data is available. Summaries are checked against company releases and SEC filings. Company announcement headlines are labelled when a checked summary is unavailable.

Valuation

Fitlife Brands, Inc. valuation models and calculator

What the price is pricing in

The share price implies cash flow shrinking about 3.4% a year for five years.That is slower than the 5.1% a year revenue growth Fitlife Brands has delivered.

Read with care: free cash flow has swung sharply in the past year (often a one-off tax, legal or working-capital item), so the cash-flow base behind this reading may be unusually low or high.

  • Priced in-3.4%
  • Last 12 months-43.3%
  • 3 years a year-3.0%
  • 5 years a year5.1%

Our cash-flow model with every input fixed except growth over the next five years, solved for the growth at which the model value equals the share price ($8.03, Nov 2, 2026). Cash-flow growth then fades to 2.5% a year; discount rate 8.5%. Delivered figures are revenue growth from SEC filings. This is a model exercise, not investment advice or a forecast of the share price. All companies

Fundamentalytics rating

model v1.6 · 2026-11-03
Buy12-month view
12-month price target
~$12
Price used
$8.03close November 2, 2026
Implied change
▲ +55%
Uncertainty
Medium

How we got here: a discounted-cash-flow model of Fitlife Brands, Inc.'s free cash flow after stock-based pay with after-tax interest added back ($6.3M, FY2026 Q2 TTM), growing 4% a year for five years and fading to 2.5%, discounted at 8.5%. Lower and higher growth cases span ~$9.3–~$17 ; that spread sets a 25% margin before we rate Buy or Sell.

Produced by Fundamentalytics' automated valuation model on November 3, 2026, using delayed market prices. Rating meanings, methodology and conflicts: recommendations disclosure and research disclaimer. General research, not personal advice — it does not consider your circumstances. Prices can fall as well as rise.

Our value per share comes from a discounted-cash-flow model of Fitlife Brands, Inc.'s free cash flow after stock-based pay ( $6.3M, FY2026 Q2 TTM, with after-tax interest added back): growth for five years as below (the first two years from forecasts, guidance and the company's record), fading to 2.5%, discounted at 8.5%, then cash added and debt and other claims subtracted. These are model values under stated assumptions, not price targets or recommendations.

Valuation models

We value Fitlife Brands, Inc. as an operating company, with every model that fits that kind of business. Cost of equity 7.6%: the 10-year Treasury yield (4.9%) plus a beta of 0.59 times a 4.5% equity risk premium.

Value per share by model
Model Value per share In the combined value?
Cash-flow model (DCF) Free cash flow to the firm (after stock pay, with after-tax interest added back), grown then faded to 2.5%, discounted at 8.5% as the firm rate, less debt and other claims. ~$12 ~$9.3–$17 Primary model, counts double
Price-to-earnings vs peers Earnings per share times peers' typical (harmonic-mean) price-to-earnings. ~$2.4 ~$1.8–$4.1 Left out: far from the other models (more than 3x away from their median)
Residual income Book value plus the present value of returns above the cost of equity, fading over ten years. ~$18 ~$13–$26 Included
Justified price-to-book Book value times (return on equity - growth) / (cost of equity - growth): steady-state returns. ~$19 ~$16–$24 Included
Combined value Weighted average of the models that apply: the primary model (cash-flow model (dcf)) counts double. Models more than 5x or less than 0.2x the share price, or more than 3x away from the other models' median, are left out. ~$15 ~$12–$19 3 models

Different models fail in different ways, so where several apply we average them rather than trust one. Peer-based models compare Fitlife Brands, Inc. with Personal Care Products in our coverage, using third-party market data. Model values are estimates under stated assumptions, updated as new filings arrive; not price targets or investment advice. How each model works.

What moves the value

  • Revenue growth 5 points lower ▼ −25%
  • Revenue growth 5 points higher ▲ +33%
  • Free-cash-flow margin 1 point lower ▼ −3%
  • Last year's free-cash-flow margin change, if it persists ▲ more than doubles
  • Discount rate 1 point higher ▼ −14%
Value per share under different assumptions
Discount rate ↓ / growth → −5% growth0% growth5% growth10% growth15% growth20% growth
7% $10$13$18$24$32$42
8.5% $7$10$13$17$23$30
10% $6$8$10$14$18$24

Valuation multiples over time Market data may be delayed

At fiscal year end 20152016201720182019202020212022202320242025Now
Share price$0.20$0.12$0.03$0.05$1.76$2.70$8.00$7.97$9.55$16.30$16.27$8.03
Market value$1m$981902$252438$471012$15m$25m$77m$79m$94m$161m$161m$80m
+ Net debt (− = net cash)$1m$2m$1m−$259000−$265000−$6m$0$0$0$0$0$0
Enterprise value$3m$3m$1m$212012$15m$18m$77m$79m$94m$161m$161m$80m
Multiples
Price / sales 0.1x0.0x0.0x0.0x0.8x1.1x2.8x2.8x1.8x2.5x10.1x2.2x
Price / earnings —2.7x0.5x0.9x5.9x2.8x14.2x17.9x17.7x18.0x80.0x41.5x
Price / free cash flow —39.7x0.5x1.8x———19.2x22.8x16.8x21.8x8.0x
EV / EBITDA —4.9x—0.3x5.9x4.2x12.2x13.8x12.3x12.2x47.8x16.7x

Market value uses the period's diluted share count; figures for each fiscal year use that year's results and the price at year end. "Now" uses today's price and the last twelve months.

Moat

63 /100

Moderate moat

How hard Fitlife Brands's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

  • Returns on capital 20 / 20

    Cash operating profit has been a median 16.1% of total assets over 5 years.

  • Pricing power 12 / 20

    Gross margin has been a median 41.5%, moving by 4.6 percentage points (standard deviation) across 10 years.

  • Durability 3 / 20

    Operating margin has been a median 12.5%; its worst year was -47.5%.

  • Cash conversion 13 / 20

    Free cash flow was positive in 5 of 6 years, at a median 9.6% of revenue.

  • Discipline 20 / 20

    The diluted share count fell 15.1% over five years; stock-based pay has been a median 0.6% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (68 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Forecasts and guidance

Next results: November 12, 2026, before the open. Analysts expect revenue of $27m and EPS of $0.25 (range $0.25 to $0.25) for the quarter.

Analysts' consensus

Fiscal yearEPSGrowthRevenueGrowth
Current $0.87 +38% $106m +30%
Next $1.29 +48% $113m +6%

Earnings against estimates

Quarter toEstimateActualSurprise
Jun 2026 $0.20 $0.20 +2.6%
Mar 2026 $0.13 $0.17 +36.0%
Dec 2025 $0.18 $0.16 −11.1%
Sept 2025 $0.29 $0.09 −69.0%

Adjusted EPS as companies report it, against the average analyst estimate.

Management guidance

Earnings release, August 13, 2026

No numeric guidance in Fitlife Brands, Inc.'s latest earnings release (filed August 13, 2026). Some companies give their outlook only on the earnings call.

Our model doesn't use the consensus here: consensus revenue is defined differently from reported revenue (5.11x last year's): not used.

Analyst recommendations

2 analysts, Oct 2026
Buy2100%
Hold00%
Sell00%

Monthly trend

  1. Oct 202622

Counts of recommendations published by analysts covering Fitlife Brands, Inc., by month. Source: Aggregated broker recommendations (third-party data). Aggregated counts only: we do not reproduce any firm's recommendation or price target, and these are not Fundamentalytics ratings.

Positioning

Short interest
1.2%
of tradable shares
Days to cover
4.77
at average volume
Short interest, 1 month
−28%
to October 15, 2026
Held by institutions
56%
of shares
Held by insiders
15.2%
of shares
Employees
81
full time

Consensus figures average analysts' published estimates (third-party data); guidance is the company's own. Neither is our forecast. Short interest is reported twice a month and lags. Market data may be delayed.

This section is general information, not investment advice or a personal recommendation, and it does not take account of your objectives or circumstances. Forecasts and guidance are estimates, not promises: companies miss their own guidance and analysts' figures are often revised. Prices can fall as well as rise, and you can lose money. See our disclaimer.

Share-price performance

Market data may be delayed

What moved the share price

Last 12 months −58.0%

$19.12 on October 31, 2025 to $8.03

ThenNowEffect
Revenue (last 12 months) $63m $36m −43.3%
Net margin 12.6% 5.4% −57.4%
P/E multiple 23.7x 41.5x +74.7%
Share count 10m 10m −0.5%

Biggest factor: net margin.

Last 3 years −27.2%

$11.03 on November 3, 2023 to $8.03

ThenNowEffect
Revenue (last 12 months) $39m $36m −8.8%
Net margin 9.7% 5.4% −44.7%
P/E multiple 28.6x 41.5x +45.1%
Share count 10m 10m −0.4%

Biggest factor: net margin.

The effects multiply back to the price change exactly. Results are the last 12 months as known on each date (filings assumed public 45 days after quarter end).

Return and risk by year

Calendar year 202120222023202420252026 to date
Return
FTLF+196%−0%+20%+71%−0%−51%
Industry peers (median)+31%−33%+3%−11%−34%+1%
S&P 500+29%−18%+26%+25%+18%+11%
Months that ended higher
FTLF75%42%50%67%25%36%
S&P 50075%42%67%75%75%46%
Largest fall from a high during the year
FTLF−19%−43%−21%−17%−36%−53%
S&P 500−5%−25%−10%−8%−19%−9%

Worst fall since November 2, 2015: 89% from September 23, 2016 to November 22, 2017. Getting back needed a 816% gain, reached on April 22, 2019, 516 days after the low.

Price behaviour

52-week range
$7.84 – $19.85
From 52-week high
−59.5%
vs 50-day average
−11.9%
vs 200-day average
−27.8%
Volatility (1 year)
50%
Beta vs S&P 500
0.23

Volatility is the annualised standard deviation of daily returns. Beta 1.5 means the shares typically moved 1.5% for each 1% move in the S&P 500 over the past year. Prices to November 2, 2026.

Share price after results

Next day
5 up, 7 down
typical move ±7.4%
After a week
3 up, 9 down
typical move ±8.1%
After a month
5 up, 7 down
typical move ±9.2%
Results releasedNext dayS&P 500 next day5 days21 days
August 13, 2026 +5.3% +0.5% −1.7% −10.8%
May 14, 2026 +10.2% −0.4% +8.8% +8.6%
April 1, 2026 −25.3% +0.8% −30.5% −34.6%
November 13, 2025 −4.7% −1.7% −7.1% −3.1%
August 14, 2025 +2.4% −0.2% +1.8% +12.3%
May 15, 2025 −8.2% +1.1% −5.8% −10.8%
March 27, 2025 −9.4% −2.3% −17.5% +3.6%
March 13, 2025 +0.4% +0.7% −1.9% −15.9%
November 14, 2024 −13.2% −1.9% −8.2% −3.0%
August 14, 2024 −2.6% +2.0% −2.6% +3.3%
May 14, 2024 −3.0% +1.7% −8.8% +1.0%
May 8, 2024 +3.7% +0.6% +2.0% −3.7%

From the close before the release date to the close 1, 5 and 21 trading days after it, so releases before the open and after the close are both captured. Past moves don't predict future ones.

Fitlife Brands, Inc. in five measures

Fundamentals grade C+
Growth Profitability Cash Balance sheet Value

Growth, profitability, cash generation and balance sheet are percentiles against the companies we cover in the same industry, from SEC filings (100 = best). Value compares the share price with our modelled value range (50 = at our base value; higher = cheaper). A description of reported data and our model — not a quality score or advice.

Fundamentals

Revenue (TTM) Fitlife Brands, Inc.
$0 $20M $40M $60M $80M FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue (TTM), FY23 Q3: $44.8M Revenue (TTM), FY23 Q4: $52.7M Revenue (TTM), FY24 Q1: $58.5M Revenue (TTM), FY24 Q2: $60.7M Revenue (TTM), FY24 Q3: $62.8M Revenue (TTM), FY24 Q4: $64.5M Revenue (TTM), FY25 Q1: $63.9M Revenue (TTM), FY25 Q2: $63.1M Revenue (TTM), FY25 Q3: $70.6M Revenue (TTM), FY25 Q4: $15.9M Revenue (TTM), FY26 Q1: $25.3M Revenue (TTM), FY26 Q2: $35.7M $35.7M

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Revenue (TTM)
FY23 Q3 $44.8M
FY23 Q4 $52.7M
FY24 Q1 $58.5M
FY24 Q2 $60.7M
FY24 Q3 $62.8M
FY24 Q4 $64.5M
FY25 Q1 $63.9M
FY25 Q2 $63.1M
FY25 Q3 $70.6M
FY25 Q4 $15.9M
FY26 Q1 $25.3M
FY26 Q2 $35.7M
Revenue growth, TTM YoY Fitlife Brands, Inc.
-100% -50% 0% 50% 100% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue growth, TTM YoY, FY23 Q3: 47.6% Revenue growth, TTM YoY, FY23 Q4: 83.0% Revenue growth, TTM YoY, FY24 Q1: 81.4% Revenue growth, TTM YoY, FY24 Q2: 54.9% Revenue growth, TTM YoY, FY24 Q3: 40.2% Revenue growth, TTM YoY, FY24 Q4: 22.3% Revenue growth, TTM YoY, FY25 Q1: 9.1% Revenue growth, TTM YoY, FY25 Q2: 3.9% Revenue growth, TTM YoY, FY25 Q3: 12.4% Revenue growth, TTM YoY, FY25 Q4: -75.3% Revenue growth, TTM YoY, FY26 Q1: -60.3% Revenue growth, TTM YoY, FY26 Q2: -43.3% -43.3%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Revenue growth, TTM YoY
FY23 Q3 47.6%
FY23 Q4 83.0%
FY24 Q1 81.4%
FY24 Q2 54.9%
FY24 Q3 40.2%
FY24 Q4 22.3%
FY25 Q1 9.1%
FY25 Q2 3.9%
FY25 Q3 12.4%
FY25 Q4 -75.3%
FY26 Q1 -60.3%
FY26 Q2 -43.3%
Operating margin (TTM) Fitlife Brands, Inc.
10% 15% 20% 25% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Operating margin (TTM), FY23 Q3: 14.4% Operating margin (TTM), FY23 Q4: 14.3% Operating margin (TTM), FY24 Q1: 17.5% Operating margin (TTM), FY24 Q2: 18.7% Operating margin (TTM), FY24 Q3: 19.2% Operating margin (TTM), FY24 Q4: 20.3% Operating margin (TTM), FY25 Q1: 19.9% Operating margin (TTM), FY25 Q2: 18.3% Operating margin (TTM), FY25 Q3: 15.1% Operating margin (TTM), FY25 Q4: 18.6% Operating margin (TTM), FY26 Q1: 12.1% Operating margin (TTM), FY26 Q2: 10.9% 10.9%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Operating margin (TTM)
FY23 Q3 14.4%
FY23 Q4 14.3%
FY24 Q1 17.5%
FY24 Q2 18.7%
FY24 Q3 19.2%
FY24 Q4 20.3%
FY25 Q1 19.9%
FY25 Q2 18.3%
FY25 Q3 15.1%
FY25 Q4 18.6%
FY26 Q1 12.1%
FY26 Q2 10.9%
FCF margin (TTM) Fitlife Brands, Inc.
0% 20% 40% 60% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 FCF margin (TTM), FY23 Q3: 4.1% FCF margin (TTM), FY23 Q4: 7.8% FCF margin (TTM), FY24 Q1: 15.2% FCF margin (TTM), FY24 Q2: 14.8% FCF margin (TTM), FY24 Q3: 16.0% FCF margin (TTM), FY24 Q4: 14.9% FCF margin (TTM), FY25 Q1: 10.8% FCF margin (TTM), FY25 Q2: 10.3% FCF margin (TTM), FY25 Q3: 11.5% FCF margin (TTM), FY25 Q4: 46.4% FCF margin (TTM), FY26 Q1: 29.9% FCF margin (TTM), FY26 Q2: 28.0% 28.0%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period FCF margin (TTM)
FY23 Q3 4.1%
FY23 Q4 7.8%
FY24 Q1 15.2%
FY24 Q2 14.8%
FY24 Q3 16.0%
FY24 Q4 14.9%
FY25 Q1 10.8%
FY25 Q2 10.3%
FY25 Q3 11.5%
FY25 Q4 46.4%
FY26 Q1 29.9%
FY26 Q2 28.0%

Data: SEC EDGAR XBRL company facts (as filed in 10-K/10-Q); forms 10-K, 10-K/A, 10-Q. Generated November 3, 2026. Definitions in our methodology.

Where the money goes

FY2025, from the 10-K

Each dollar Fitlife Brands took in during FY2025, followed through to profit: what it cost to make, what went on running the business, and what was left after tax.

  1. Revenue $15.9M
  2. Cost of revenue $9.1M · 56.9%
  3. Gross profit $6.9M · 43.1%
  4. Selling, general and admin $2.5M · 15.8%
  5. Other operating costs $1.4M · 8.8%
  6. Operating income $3M · 18.6%
  7. Income tax $701,000 · 4.4%
  8. Interest and other $239,000 · 1.5%
  9. Net income $2M · 12.7%

Shares of revenue. Source: Fitlife Brands's 10-K for FY2025, as filed with the SEC. "Other" lines are what the reported lines leave unexplained.

Financial statements

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year 2010 Dec 2010 2011 Dec 2011 2012 Dec 2012 2013 Dec 2013 2014 Dec 2014 2015 Dec 2015 2016 Dec 2016 2017 Dec 2017 2018 Dec 2018 2019 Dec 2019 2020 Dec 2020 2021 Dec 2021 2022 Dec 2022 2023 Dec 2023 2024 Dec 2024 2025 Dec 2025 LTM Jun 2026
Income
Revenue 8 12 18 20 20 18 25 18 17 19 22 28 29 53 64 16 36
Gross profit 2 4 7 7 7 6 10 5 7 8 10 13 12 21 28 7 12
EBITDA −3 0 2 1 2 −1 1 −9 1 3 4 6 6 8 13 3 5
Operating income −3 0 2 1 2 −1 0 −9 1 2 4 6 6 8 13 3 4
Net income −3 0 3 1 2 −1 0 1 1 3 9 5 4 5 9 2 2
Diluted EPS −$0.63 $0.00 $0.38 $0.17 $0.13 −$0.08 $0.03 −$0.58 $0.02 $0.29 $0.48 $0.28 $0.45 $0.54 $0.91 $0.20 $0.19
Growth (year on year)
Revenue — +48.4% +49.6% +8.8% +1.4% −10.2% +41.2% −29.7% −4.1% +14.2% +11.5% +28.4% +3.2% +83.0% +22.3% −75.3% −43.3%
EBITDA — — +304.0% −26.5% +32.7% −157.0% — <−999% — +252.5% +72.3% +43.5% −8.3% +32.5% +73.0% −74.5% −58.8%
Operating income — — — −26.2% +33.5% −158.8% — — — +281.8% +74.3% +43.4% −8.5% +32.4% +73.8% −77.5% −66.2%
Net income — — +672.8% −48.8% +29.5% −169.7% — — 0.0% +412.8% +238.1% −38.7% −18.1% +19.6% +69.6% −77.5% −75.8%
Diluted EPS — — — −53.3% −28.6% −165.0% — — — +>999% +66.5% −41.8% +57.5% +21.3% +68.5% −78.0% −76.0%
Margins
Gross margin 24.9% 34.3% 36.1% 36.2% 35.5% 35.0% 39.8% 28.6% 39.5% 40.9% 43.9% 44.8% 41.8% 40.7% 43.6% 43.1% 34.8%
EBITDA margin −34.7% 3.9% 10.5% 7.1% 9.3% −5.9% 2.1% −50.0% 4.2% 13.1% 20.2% 22.5% 20.0% 14.5% 20.5% 21.2% 13.4%
Operating margin −38.1% 1.7% 10.4% 7.0% 9.3% −6.1% 1.9% −50.3% 3.8% 12.8% 20.0% 22.3% 19.8% 14.3% 20.3% 18.6% 10.9%
Net margin −39.0% 2.7% 14.0% 6.6% 8.4% −6.5% 1.5% 2.9% 3.0% 13.4% 40.6% 19.4% 15.4% 10.0% 13.9% 12.7% 5.4%
Free-cash-flow margin −22.9% 0.9% — — 7.6% −13.8% 0.1% 2.7% 1.5% — — — 14.3% 7.8% 14.9% 46.4% 28.0%
Cash flow
Cash from operations −2 0 1 3 2 −2 0 1 0 2 6 4 4 4 10 7 10
Capital spending 0 0 — — −0 0 0 0 0 — — — 0 0 0 0 0
Free cash flow −2 0 — — 2 −2 0 0 0 — — — 4 4 10 7 10
Stock-based pay — — — — — — — — 0 0 0 0 0 — — — —
Free cash flow after stock pay — — — — — — — — 0 — — — 4 — — — —
Balance sheet
Cash 0 0 1 3 5 2 1 1 0 0 6 — — — — — —
Total debt 0 0 0 3 2 3 3 2 — 0 0 0 0 20 13 6 2
Net debt (negative = net cash) −0 0 −0 −0 −3 1 2 1 −0 −0 −6 — — — — — —
Diluted shares 5m 8m 8m 7m 7m 7m 8m 8m 9m 9m 9m 10m 10m 10m 10m 10m 10m
Returned to shareholders
Dividends — — — — — — — — 0 0 0 — — — — — —
Buybacks — — — — 0 0 0 0 0 2 0 0 1 0 — — —
Total returned — — — — 0 0 0 0 0 2 0 0 1 0 — — —

Source: SEC EDGAR XBRL company facts (US and foreign periodic filings); column headings link to the filing. EBITDA is operating income plus depreciation and amortisation. Free cash flow is cash from operations minus capital spending. Growth is left blank when last year's figure was a loss or under 2% of revenue. Share counts and EPS are restated for stock splits. A dash means the company didn't report the figure.

Financial health

1 of 3 checks passed · June 30, 2026
What it owns · $103m
Short-term assets $31mLonger-term assets $72m
What it owes, and who funded it · $103m
Short-term liabilities $21mLonger-term liabilities $34mShareholders' equity $47m
  • Short-term assets cover short-term liabilities $31m of assets due within a year against $21m of liabilities due within a year.
  • Short-term assets cover long-term liabilities $31m short-term assets against $34m of longer-dated liabilities.
  • More cash than debt Cash or debt not separately reported. Not assessable.
  • Debt below 40% of shareholders' equity Equity or debt not reported. Not assessable.
  • Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
  • A year's operating cash flow covers at least 20% of debt Cash flow or debt not reported. Not assessable.
  • Operating profit covers interest at least five times over Operating income of $4m against $1m of interest.

From Fitlife Brands, Inc.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Dividends, buybacks and capital spending

Diluted share count
+0.5%
year over year
Sales & admin spending
20.2%
of revenue
Days sales outstanding
71 days
receivables vs revenue

Competitors: side by side with peers

Closest by revenue in personal care products
Last 12 months unless stated FTLF NHTC AXIL YCBD MTEX UG Median
Revenue, last 12 months $36m $34m $30m $21m $107m $11m $913m
Revenue growth, last 12 months −43.3% −16.5% 10.3% 10.0% −5.0% 3.2% 3.5%
Revenue growth, 3-year average −3.0% −9.1% −5.7% −7.3% −7.7% 2.5% −0.1%
Revenue growth, latest quarter 64.6% −20.2% −11.2% 20.6% 3.8% 9.5% 2.7%
Gross margin 34.8% 74.3% 72.4% 57.7% 76.1% 46.9% 69.2%
Operating margin 10.9% −5.9% 10.0% −13.9% 2.5% 20.8% 6.7%
Operating margin, 3-year average 16.0% −4.1% 6.9% −37.2% 0.4% 25.5% 5.5%
Net margin 5.4% −4.2% 9.3% −13.8% −6.9% 22.0% 3.4%
Cash from operations / revenue 28.1% −12.3% 14.9% −10.6% 2.3% 30.9% 9.9%
Free-cash-flow margin 28.0% −13.7% 14.5% −11.5% 1.5% 30.3% 9.6%
Free-cash-flow margin, 3-year average 17.7% −11.4% 7.1% −7.8% −1.0% 26.4% 6.0%
Stock pay / revenue 0.1% 0.1% 4.3% 4.2% 0.4% — 1.0%
Change in share count 0.5% −15.7% −5.5% — 1.2% 0.0% −0.0%

Median of all 21 companies we cover in personal care products. Shaded: best of the six on that line (lowest for stock pay and share-count growth). 3-year figures average the last three 12-month periods; 3-year growth is compound annual. Source: SEC filings.

Peer comparison

21 personal care products companies
Measure Company Peer median Rank
Revenue growth Growth -43.3% 3.5% 21 of 21
Change in growth rate Growth +17.0pp +0.7pp 1 of 21
Gross margin Profitability 34.8% 69.2% 20 of 21
Operating margin Profitability 10.9% 6.7% 7 of 21
Net margin Profitability 5.4% 3.4% 8 of 21
Free-cash-flow margin Cash generation 28.0% 9.6% 2 of 21
Long-term debt as % of assets Balance sheet 29.4% 29.7% 6 of 13
Change in share count Balance sheet 0.5% -0.0% 13 of 19
Days sales outstanding Balance sheet 71 days 33 days 13 of 14

Rank 1 = best in the group (for spending, debt and dilution, lower ranks first).

Where the revenue comes from

Fiscal year to December 31, 2025
Segments
Line of business Revenue Share YoY
Legacy Fit Life $62M 76.1% ▼ 3.8%
Irwin $19.5M 23.9% —
Geography
Region Revenue Share YoY
United States $77.4M 95.0% ▲ 25.9%
Outside the US $4.1M 5.0% ▲ 35.5%

From Fitlife Brands, Inc.'s 10-K filed March 31, 2026, as tagged in the filing. View filing. Indented rows are part of the line above; their share is of that line. In the bars, the faint bar behind is the year before.

Who owns it

Funds buying and selling
Reported value
$7.1M
Institutions reporting
42
Shares held vs prior quarter
▼ 22.7%
Positions opened / closed
14 / 13

Top buyers and sellers, Q2 2026: 22 institutions bought and 31 sold ; the biggest buyer was Millennium Management LLC (+23K shares) and the biggest seller Blackrock, Inc (−122K). See which funds bought and sold →

Largest reported holders, June 30, 2026
Manager Value Shares Share of 13F value Shares QoQ
Vanguard Capital Management LLC $1.7M 154K 24.0% ▼ 0.2%
Horizon Kinetics Asset Management LLC $1.6M 145K 22.6% ▼ 6.1%
Geode Capital Management, LLC $540,270 49K 7.6% ▼ 44.1%
Mink Brook Asset Management LLC $513,473 47K 7.3% ▲ 62.8%
Blackrock, Inc. $388,378 35K 5.5% ▼ 77.6%
Vanguard Fiduciary Trust Co $288,671 26K 4.1% ▲ 5.1%
Millennium Management LLC $258,218 23K 3.6% New
Mariner, LLC $242,286 22K 3.4% New
Bard Associates Inc $233,159 21K 3.3% ▲ 6.1%
Susquehanna International Group, LLP $198,235 18K 2.8% New
State Street Corp $179,925 16K 2.5% ▼ 59.5%
Goldman Sachs Group Inc $168,101 15K 2.4% New

From Form 13F filings with the SEC ( quarterly data sets), as reported by each manager for June 30, 2026 and filed up to 45 days later. 13F reports cover long US-listed positions of managers above $100M only, so this is not Fitlife Brands, Inc.'s complete shareholder register. Values are as reported by the filers .

Insider trading activity

Full insider history and chart
Insider purchases History → $71,989 4 trades by 4 insiders, last 12 months Insider sales History → $0 0 trades by 0 insiders
Net ▲ $71,989 net buying
Insider Date Trade Shares Price Value
Pappas Shannon K. Director August 19, 2026 Buy 1,000 $10.25 $10,250
Dawson Grant Robert Director April 10, 2026 Buy 3,000 $9.98 $29,940
Lingenbrink Matthew Director April 10, 2026 Buy 3,000 $9.76 $29,280
Yakatan Seth Director January 15, 2026 Buy pre-set plan 164 $15.36 $2,519

From insiders' Form 4 filings with the SEC. Excludes awards, option exercises and shares withheld for tax. "Pre-set plan" means the filing marks the trade as made under a Rule 10b5-1 plan. See every insider trade since five years ago, on a price chart.

Earnings dates and SEC filings

Results announcements

Next expected around November 12, 2026 estimated from the company's past filing pattern, not announced

  • August 13, 2026
  • May 14, 2026
  • April 1, 2026
  • November 13, 2025
  • August 14, 2025
  • May 15, 2025

Recent SEC filings

Data status

When each part of this page on Fitlife Brands, Inc. was last updated.

DataLast updatedSource
Share priceExchange closing prices
Financial statementsSEC 10-K and 10-Q filings
News and updatesCompany releases and SEC 8-K filings
Analyst estimatesAggregated analyst estimates
Valuation and scoresOur models, from the filed figures

How we build and check these figures: methodology and data sources.

Fitlife Brands, Inc. in brief

What does Fitlife Brands, Inc. do?
Fitlife Brands, Inc. is a US-listed company in the personal care products industry. Its financial year ends in December.
What is Fitlife Brands, Inc.'s stock ticker?
Fitlife Brands, Inc. trades under the ticker FTLF on Nasdaq. This page brings together its financial statements, valuation models, ownership and recent company updates.
What is Fitlife Brands, Inc.'s revenue, and how fast is it growing?
Over its most recent trailing twelve months, Fitlife Brands, Inc. reported revenue of $35.7M, 43.3% lower than a year earlier, according to its SEC filings.
What is Fitlife Brands, Inc.'s free cash flow?
Fitlife Brands, Inc.'s free-cash-flow margin is 28.0% of revenue over the trailing twelve months, ranking 2 of the 21 personal care products companies we cover.
What is Fitlife Brands, Inc.'s fair value (intrinsic value) per share?
Our discounted-cash-flow model of Fitlife Brands, Inc.'s free cash flow after stock-based pay gives ~$12 per share in the base case, and ~$9.3–$17 across growth scenarios. These are model values under stated assumptions — not a price target or a recommendation.
Who are Fitlife Brands, Inc.'s largest institutional shareholders?
By value reported in 13F filings for June 30, 2026, the largest reported holders are Vanguard Capital Management LLC, Horizon Kinetics Asset Management LLC and Geode Capital Management, LLC. 13F reports cover long US-listed positions of managers above $100M, filed up to 45 days after quarter end.
What is Fitlife Brands, Inc.'s market cap?
On November 2, 2026, Fitlife Brands, Inc.'s market capitalisation was about $79.7M, with a price-to-earnings ratio of 41.5 and net debt of $0. Market figures come from third-party market data and may be delayed.
Who are Fitlife Brands, Inc.'s competitors?
In our Personal Care Products peer group, the companies closest to Fitlife Brands, Inc. are Natural Health Trends Corp, Axil Brands, Inc., Cbdmd, Inc., Mannatech Inc and United Guardian Inc. The side-by-side comparison below sets their revenue, margins and growth against Fitlife Brands, Inc.'s.
Are insiders buying or selling Fitlife Brands, Inc. stock?
Over the last 12 months, Fitlife Brands, Inc.'s directors and officers reported 4 open-market purchases and 0 sales on Form 4. The insider trading page charts every trade.
When is Fitlife Brands, Inc.'s next earnings date?
Around November 12, 2026, estimated from the spacing of its past results announcements (8-K filings). That is an estimate, not a confirmed date — Fitlife Brands, Inc. announces its own schedule.