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Fitlife Brands, Inc. key statistics and ratios

In fiscal 2025, Fitlife Brands, Inc. had return on equity of 5.1% and a net margin of 12.7%. Each ratio below is calculated from the figures on its income statement, balance sheet and cash flow pages.

Financial ratios

US$ thousands unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year2010Dec 20102011Dec 20112012Dec 20122013Dec 20132014Dec 20142015Dec 20152016Dec 20162017Dec 20172018Dec 20182019Dec 20192020Dec 20202021Dec 20212022Dec 20222023Dec 20232024Dec 20242025Dec 2025LTMJun 2026
Net margin−39.0%2.7%14.0%6.6%8.4%−6.5%1.5%2.9%3.0%13.4%40.6%19.4%15.4%10.0%13.9%12.7%5.4%
Return on equity−106.6%10.6%56.0%24.4%29.0%−13.9%6.7%55.8%33.5%100.3%118.1%37.0%22.9%21.9%28.4%5.1%4.2%
Return on assets−73.3%7.1%40.4%15.3%17.3%−8.4%2.2%4.6%7.7%42.3%77.9%28.4%18.8%13.1%15.8%2.4%1.8%
Effective tax rate——————0.0%—2.1%0.3%—19.4%23.9%24.4%24.3%25.8%27.5%
SG&A as % of revenue———————————22.3%20.9%15.0%15.5%15.8%20.2%
Dividends ÷ net income————————0.0%2.4%0.0%——————

Returns use average equity or assets over the year. Return on equity is left blank when equity is negative or so small that the ratio says nothing (above ±200%); interest cover is left blank above 200 times. Price-based ratios such as P/E are on the valuation page.

Financial health

1 of 3 checks passed · June 30, 2026
What it owns · $103m
Short-term assets $31mLonger-term assets $72m
What it owes, and who funded it · $103m
Short-term liabilities $21mLonger-term liabilities $34mShareholders' equity $47m
  • Short-term assets cover short-term liabilities $31m of assets due within a year against $21m of liabilities due within a year.
  • Short-term assets cover long-term liabilities $31m short-term assets against $34m of longer-dated liabilities.
  • More cash than debt Cash or debt not separately reported. Not assessable.
  • Debt below 40% of shareholders' equity Equity or debt not reported. Not assessable.
  • Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
  • A year's operating cash flow covers at least 20% of debt Cash flow or debt not reported. Not assessable.
  • Operating profit covers interest at least five times over Operating income of $4m against $1m of interest.

From Fitlife Brands, Inc.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Moat

63 /100

Moderate moat

How hard Fitlife Brands's competitive advantage looks for rivals to wear away, judged from 10 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

  • Returns on capital 20 / 20

    Cash operating profit has been a median 16.1% of total assets over 5 years.

  • Pricing power 12 / 20

    Gross margin has been a median 41.5%, moving by 4.6 percentage points (standard deviation) across 10 years.

  • Durability 3 / 20

    Operating margin has been a median 12.5%; its worst year was -47.5%.

  • Cash conversion 13 / 20

    Free cash flow was positive in 5 of 6 years, at a median 9.6% of revenue.

  • Discipline 20 / 20

    The diluted share count fell 15.1% over five years; stock-based pay has been a median 0.6% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (68 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Compare with peers

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More: Personal Care Products stocks compared, Consumer Staples sector, rankings of US companies

Figures from Fitlife Brands, Inc.'s SEC filings (10-K and 10-Q), retrieved October 29, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to Fitlife Brands, Inc.