undamentalytics Newsletter

The Hershey Company insider trading

Every open-market purchase and sale by The Hershey Company's officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
The Hershey Company insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following The Hershey Company’s insiders pay?

From May 7, 2010 to November 26, 2025, 28 insiders reported 11 open-market purchases and 72 sales not made under a pre-set plan in The Hershey Company. Twelve months after each purchase was reported, the shares were +6.8% against the S&P 500 on average (median +3.2%), over 8 purchases with a full year of prices; 50% beat the index. After sales, the shares moved +1.9% against the index over 12 months (a negative figure means selling was the right call). That rests on fewer than 20 purchases, too few to read much into. Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on March 1, 2012 into $20,520 by November 2, 2026, +5.0% a year. It held shares 24% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $17,707 (+4.0% a year), and held throughout $70,872 (+14.3%).

$0$20.0k$40.0k$60.0k 20122014201620182020202220242026 $70.9k$20.5k$17.7k
Copying The Hershey Company's insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by The Hershey Company's insiders from March 1, 2012, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 24% of the time.
The Hershey Company: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Hershey Trust Co and related entities 10% owner 3 +9.3% (3) 67% 13 +2.1% (13) November 10, 2022
Tacka David W SVP, Chief Financial Officer 0 — — 7 +2.1% (7) November 5, 2014
Alfonso Humberto P President, International 0 — — 5 +5.9% (5) November 19, 2014
Nevels James E Director 0 — — 5 −2.6% (5) August 13, 2015
Wege D Michael SVP, Chief Admin Officer 0 — — 5 −13.7% (5) November 14, 2017
Mcconville Richard M VP, Chief Accounting Officer 0 — — 4 −7.2% (4) February 24, 2015
O'day Terence L SVP Chief Prod Supply Tech Off 0 — — 4 +1.5% (4) May 16, 2017
Snyder Burton H SVP, General Counsel & Sec 0 — — 4 +12.1% (4) May 2, 2012
Buck Michele Chairman, President and CEO 0 — — 3 −10.4% (3) March 11, 2020
Turner Leslie M SVP, GC and Secretary 0 — — 3 −7.9% (3) November 9, 2016
West David J Executive Vice President 0 — — 3 +22.2% (3) May 31, 2011
Azzara C Daniel SVP, Global R&D 0 — — 2 +13.6% (2) August 17, 2011
Bilbrey John P EVP, Chief Operating Officer 0 — — 2 +19.2% (2) May 2, 2011
Hershey Trust Co Trustee In Trust For Milton Hershey School 10% owner 0 — — 2 −5.4% (2) February 15, 2023
Palmer Anthony J. Director 0 — — 2 −19.6% (2) May 24, 2019
Shedlarz David L Director 0 — — 2 +5.2% (2) May 29, 2018
Tillemans Todd W President, U.S. 2 +7.9% (2) 50% 0 — May 30, 2019
Walling Kevin R SVP Chief HR Officer 0 — — 2 +31.0% (2) August 21, 2018
Atkins Damien SVP, GC and Secretary 1 −8.7% (1) 0% 0 — May 31, 2019
Idrovo Javier H VP, Chief Accounting Officer 0 — — 1 +3.3% (1) May 9, 2019
Little Patricia A SVP, Chief Financial Officer 0 — — 1 +33.0% (1) February 26, 2019
Malcolm Robert Director 0 — — 1 −19.0% (1) May 5, 2025
Mead James M Director 1 +28.0% (1) 100% 0 — February 29, 2012
Ridge Thomas J Director 0 — — 1 +6.8% (1) April 21, 2016
Schechtman Natalie SVP and CHRO 1 — — 0 — November 26, 2025
Taffet Stacy Chief Growth Officer 1 — — 0 — November 25, 2025
Tanner Kirk President and CEO 1 — — 0 — November 25, 2025
Voskuil Steven E SVP, Chief Financial Officer 1 −8.7% (1) 0% 0 — May 31, 2019

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded The Hershey Company

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of The Hershey Company in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 1 buying crowd with six months of prices, it averaged −12.5% against the index. After 6 selling crowds, +2.7%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
November 28, 20253 buying+25.5%−12.5%not yet
June 30, 20174 selling−2.1%−4.5%−26.4%
August 29, 20145 selling+6.6%+7.1%−0.3%
February 28, 20143 selling−11.4%−20.6%−16.9%
May 31, 20124 selling+0.5%+1.5%+8.6%
May 31, 20116 selling+14.2%+11.4%+24.6%
January 31, 20114 selling+17.9%+21.5%+30.0%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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