Mediaalpha, Inc. cash flow statement

In fiscal 2025, Mediaalpha, Inc.'s operations generated $65.6m of cash; it spent $340,000 on capital projects, leaving free cash flow of $65.3m. It returned $47.3m through buybacks.

Cash flow statement

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Mediaalpha, Inc.: cash flow statement, annual
Fiscal year	2018Dec 2018	2019Dec 2019	2020Dec 2020	2021Dec 2021	2022Dec 2022	2023Dec 2023	2024Dec 2024	2025Dec 2025	LTMSept 2026
Cash from operations	23	22	51	29	28	20	46	66	55
Depreciation and amortisation	0	0	0	0	0	0	0	0	0
Stock-based pay	1	2	25	46	58	53	34	30	31
Capital spending	1	0	0	1	0	0	0	0	1
Free cash flow	22	22	51	28	28	20	46	65	54
Free cash flow after stock pay	21	20	26	−18	−30	−33	12	35	23
Share buybacks	—	—	0	0	5	0	0	47	64
Shares issued	—	0	124	0	0	—	—	—	—

US$ millions unless shown otherwise. Fiscal quarters.

Mediaalpha, Inc.: cash flow statement, quarterly
Quarter	2024 Q4Dec 2024	2025 Q1Mar 2025	2025 Q2Jun 2025	2025 Q3Sept 2025	2025 Q4Dec 2025	2026 Q1Mar 2026	2026 Q2Jun 2026	2026 Q3Sept 2026
Cash from operations	15	24	26	24	−7	−2	43	22
Depreciation and amortisation	0	0	0	0	0	0	0	0
Stock-based pay	8	7	8	8	8	7	8	8
Capital spending	0	0	0	0	0	0	1	0
Free cash flow	14	24	26	24	−7	−2	42	21
Free cash flow after stock pay	7	17	17	16	−15	−9	33	13

Free cash flow is cash from operations minus capital spending. Free cash flow after stock pay also subtracts stock-based compensation, a real cost to shareholders that the cash flow statement adds back. Dividends, buybacks and shares issued are cash amounts for the period.

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Figures from Mediaalpha, Inc.'s SEC filings (10-K and 10-Q), retrieved October 29, 2026. How we read and check them: methodology and data sources. Not investment advice. Back to Mediaalpha, Inc.