Sally Beauty Holdings, Inc. insider trading
Every open-market purchase and sale by Sally Beauty Holdings, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.
| Date | Insider | Trade | Shares | Price | Value | 1M after | 3M after | 6M after |
|---|
Does following Sally Beauty Holdings, Inc.’s insiders pay?
From May 28, 2010 to June 9, 2026, 29 insiders reported 57 open-market purchases and 70 sales not made under a pre-set plan in Sally Beauty Holdings, Inc. Twelve months after each purchase was reported, the shares were −4.5% against the S&P 500 on average (median −9.9%), over 57 purchases with a full year of prices; 37% beat the index. After sales, the shares moved −11.4% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on August 26, 2010 into $34,876 by November 2, 2026, +8.0% a year. It held shares 75% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $67,646 (+12.6% a year), and held throughout $95,714 (+15.0%).
| Insider | Role | Purchases | 12 months after their purchases | Beat the S&P 500 | Sales | 12 months after their sales | Latest report |
|---|---|---|---|---|---|---|---|
| Rabin Edward W | Director | 17 | +2.0% (17) | 41% | 7 | −1.8% (7) | November 19, 2020 |
| Brickman Christian A. | President & CEO | 17 | −10.6% (17) | 29% | 0 | — | August 2, 2021 |
| Winterhalter Gary | Executive Chairman | 0 | — | — | 9 | −5.0% (9) | November 4, 2015 |
| Minton Janna | GVP, CAO & Controller | 0 | — | — | 8 | −23.6% (8) | February 9, 2017 |
| Alt Aaron E | SVP, CFO & President-SBS | 7 | −14.7% (7) | 14% | 0 | — | March 9, 2020 |
| Eisenberg Marshall E | Director | 1 | −27.2% (1) | 0% | 6 | −25.8% (6) | August 21, 2019 |
| Mcmaster Robert R | Director | 4 | +0.1% (4) | 50% | 2 | −13.0% (2) | March 2, 2020 |
| Miller John A | Director | 3 | −25.5% (3) | 0% | 2 | −28.4% (2) | September 3, 2019 |
| Mulder Susan R | Director | 0 | — | — | 5 | −6.8% (5) | December 10, 2021 |
| Spinks Mark Gregory | See Remarks | 0 | — | — | 5 | −41.2% (5) | February 17, 2023 |
| Cd&r Parallel Fund VII LP | 10% owner | 0 | — | — | 4 | −2.4% (4) | July 23, 2012 |
| Sherman Scott C | SVP, CLO and CHRO | 0 | — | — | 4 | −26.6% (3) | December 3, 2025 |
| Golliher John R | President-Beauty Systems Group | 0 | — | — | 3 | −10.6% (3) | August 28, 2015 |
| Affeldt Kathleen J | Director | 1 | +39.5% (1) | 100% | 1 | +39.5% (1) | December 13, 2010 |
| Clayton Dubilier & Rice Fund VII L P | 10% owner | 0 | — | — | 2 | +0.8% (2) | May 11, 2012 |
| Flaherty Mark J | SVP and CFO | 0 | — | — | 2 | +69.9% (2) | August 10, 2010 |
| Haltom Matthew Olen | SVP, GC & Secretary | 0 | — | — | 2 | −21.1% (2) | May 9, 2017 |
| Mcintosh Kim | GVP, CONTROLLER & CAO | 0 | — | — | 2 | −3.3% (1) | December 12, 2025 |
| Paulonis Denise | President & CEO | 2 | −13.2% (2) | 50% | 0 | — | August 11, 2025 |
| Spinozzi Michael G | President-Sally Beauty Supply | 0 | — | — | 2 | −21.6% (2) | August 12, 2013 |
| Baer Timothy R | Director | 1 | +16.3% (1) | 100% | 0 | — | August 4, 2020 |
| Cd&r Associates VII, L.P. | 10% owner | 0 | — | — | 1 | −11.3% (1) | July 23, 2012 |
| Cd&r Associates VII, Ltd. | 10% owner | 0 | — | — | 1 | +0.1% (1) | February 10, 2012 |
| Ferguson Diana Sue | Director | 1 | +9.2% (1) | 100% | 0 | — | August 11, 2025 |
| Goss John Howard Jr | SVP & President, Sally Beauty | 0 | — | — | 1 | +0.3% (1) | March 3, 2022 |
| Metcalfe Walter | Director | 1 | +66.7% (1) | 100% | 0 | — | August 25, 2010 |
| Perelman Debra Golding | Director | 1 | +1.4% (1) | 100% | 0 | — | August 14, 2025 |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 0 | — | — | 1 | — | June 9, 2026 |
| Rangel Max R. | Director | 1 | −9.9% (1) | 0% | 0 | — | September 8, 2025 |
When several insiders traded Sally Beauty Holdings, Inc.
Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Sally Beauty Holdings, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 6 buying crowds with six months of prices, it averaged +3.0% against the index. After 6 selling crowds, −3.5%. One company's history is too short to judge by; the test across every company is the better guide.
| Month | Crowd | 3 months on, vs S&P 500 | 6 months | 12 months |
|---|---|---|---|---|
| August 29, 2025 | 3 buying | +8.2% | +6.1% | −1.3% |
| August 31, 2020 | 3 buying | −1.0% | +53.1% | +35.4% |
| February 28, 2020 | 2 buying | +1.5% | −25.0% | +8.3% |
| February 28, 2019 | 2 buying | −16.2% | −34.2% | −39.5% |
| May 31, 2018 | 3 buying | −7.2% | +36.4% | −2.1% |
| May 31, 2017 | 2 buying | +2.4% | −18.7% | −30.3% |
| February 29, 2016 | 4 selling | −19.0% | −27.3% | −55.5% |
| November 28, 2014 | 4 selling | +4.7% | −4.7% | −21.0% |
| December 31, 2013 | 4 selling | −11.5% | −23.2% | −11.8% |
| December 31, 2012 | 3 selling | +14.7% | +16.8% | −4.1% |
| July 31, 2012 | 3 selling | −12.0% | −7.8% | −22.1% |
| October 31, 2011 | 4 selling | +1.6% | +25.3% | +14.0% |