undamentalytics Newsletter

Sally Beauty Holdings, Inc. insider trading

Every open-market purchase and sale by Sally Beauty Holdings, Inc.'s officers, directors and largest shareholders since November 4, 2021, and what the share price did next.

No insider has bought shares on the open market in five years.

Insider purchase Insider sale Marker size reflects trade value. Weekly closes adjusted for splits; may be delayed.
Sally Beauty Holdings, Inc. insider open-market trades
DateInsiderTrade SharesPriceValue 1M after 3M after 6M after

From insiders' Form 4 filings with the SEC: open-market purchases and sales only (awards, option exercises and shares withheld for tax are excluded), combined to one line per insider per day. "Plan" marks trades the filing says were made under a pre-set Rule 10b5-1 trading plan, which are scheduled in advance. Price changes run from the close on the trade date; hover a figure for the change relative to the S&P 500. Past moves don't predict future ones.

Does following Sally Beauty Holdings, Inc.’s insiders pay?

From May 28, 2010 to June 9, 2026, 29 insiders reported 57 open-market purchases and 70 sales not made under a pre-set plan in Sally Beauty Holdings, Inc. Twelve months after each purchase was reported, the shares were −4.5% against the S&P 500 on average (median −9.9%), over 57 purchases with a full year of prices; 37% beat the index. After sales, the shares moved −11.4% against the index over 12 months (a negative figure means selling was the right call). Buying each purchase the day after it was reported, an equal amount each, held 12 months or until that insider reported a sale, would have turned $10,000 on August 26, 2010 into $34,876 by November 2, 2026, +8.0% a year. It held shares 75% of the time; the S&P 500 on those same days, with Treasury bills otherwise, made $67,646 (+12.6% a year), and held throughout $95,714 (+15.0%).

$0$50.0k$100k 201020122014201620182020202220242026 $95.7k$67.6k$34.9k
Copying Sally Beauty Holdings, Inc.'s insidersS&P 500, same days investedS&P 500, held throughout $10,000 copying every open-market purchase by Sally Beauty Holdings, Inc.'s insiders from August 26, 2010, before costs and taxes, marked weekly. Uninvested money earns the Treasury bill rate; the portfolio held shares 75% of the time.
Sally Beauty Holdings, Inc.: each insider's record
InsiderRolePurchases12 months after their purchasesBeat the S&P 500Sales12 months after their salesLatest report
Rabin Edward W Director 17 +2.0% (17) 41% 7 −1.8% (7) November 19, 2020
Brickman Christian A. President & CEO 17 −10.6% (17) 29% 0 — August 2, 2021
Winterhalter Gary Executive Chairman 0 — — 9 −5.0% (9) November 4, 2015
Minton Janna GVP, CAO & Controller 0 — — 8 −23.6% (8) February 9, 2017
Alt Aaron E SVP, CFO & President-SBS 7 −14.7% (7) 14% 0 — March 9, 2020
Eisenberg Marshall E Director 1 −27.2% (1) 0% 6 −25.8% (6) August 21, 2019
Mcmaster Robert R Director 4 +0.1% (4) 50% 2 −13.0% (2) March 2, 2020
Miller John A Director 3 −25.5% (3) 0% 2 −28.4% (2) September 3, 2019
Mulder Susan R Director 0 — — 5 −6.8% (5) December 10, 2021
Spinks Mark Gregory See Remarks 0 — — 5 −41.2% (5) February 17, 2023
Cd&r Parallel Fund VII LP 10% owner 0 — — 4 −2.4% (4) July 23, 2012
Sherman Scott C SVP, CLO and CHRO 0 — — 4 −26.6% (3) December 3, 2025
Golliher John R President-Beauty Systems Group 0 — — 3 −10.6% (3) August 28, 2015
Affeldt Kathleen J Director 1 +39.5% (1) 100% 1 +39.5% (1) December 13, 2010
Clayton Dubilier & Rice Fund VII L P 10% owner 0 — — 2 +0.8% (2) May 11, 2012
Flaherty Mark J SVP and CFO 0 — — 2 +69.9% (2) August 10, 2010
Haltom Matthew Olen SVP, GC & Secretary 0 — — 2 −21.1% (2) May 9, 2017
Mcintosh Kim GVP, CONTROLLER & CAO 0 — — 2 −3.3% (1) December 12, 2025
Paulonis Denise President & CEO 2 −13.2% (2) 50% 0 — August 11, 2025
Spinozzi Michael G President-Sally Beauty Supply 0 — — 2 −21.6% (2) August 12, 2013
Baer Timothy R Director 1 +16.3% (1) 100% 0 — August 4, 2020
Cd&r Associates VII, L.P. 10% owner 0 — — 1 −11.3% (1) July 23, 2012
Cd&r Associates VII, Ltd. 10% owner 0 — — 1 +0.1% (1) February 10, 2012
Ferguson Diana Sue Director 1 +9.2% (1) 100% 0 — August 11, 2025
Goss John Howard Jr SVP & President, Sally Beauty 0 — — 1 +0.3% (1) March 3, 2022
Metcalfe Walter Director 1 +66.7% (1) 100% 0 — August 25, 2010
Perelman Debra Golding Director 1 +1.4% (1) 100% 0 — August 14, 2025
Platz Marlo Michelle Cormier Former SVP & CFO 0 — — 1 — June 9, 2026
Rangel Max R. Director 1 −9.9% (1) 0% 0 — September 8, 2025

Moves are the shares’ return including dividends minus the S&P 500’s, from the close on the first trading day after each report; the number of trades with a finished 12-month window is in brackets. Green means the trade went the insider’s way (a purchase ahead of the index, a sale followed by the shares trailing it). A trade reported both by a director or officer and by a fund or company they are linked to counts once here, under the person. Purchases count only where the share price actually traded was at least $5. These figures describe what the shares did, not why anyone traded. Insiders across all companies.

When several insiders traded Sally Beauty Holdings, Inc.

Months when 2 or more insiders became net buyers, or 3 or more net sellers, of Sally Beauty Holdings, Inc. in reports dated in the 91 days before the month end, and how the stock did against the S&P 500 from that month end. After the 6 buying crowds with six months of prices, it averaged +3.0% against the index. After 6 selling crowds, −3.5%. One company's history is too short to judge by; the test across every company is the better guide.

MonthCrowd3 months on, vs S&P 5006 months12 months
August 29, 20253 buying+8.2%+6.1%−1.3%
August 31, 20203 buying−1.0%+53.1%+35.4%
February 28, 20202 buying+1.5%−25.0%+8.3%
February 28, 20192 buying−16.2%−34.2%−39.5%
May 31, 20183 buying−7.2%+36.4%−2.1%
May 31, 20172 buying+2.4%−18.7%−30.3%
February 29, 20164 selling−19.0%−27.3%−55.5%
November 28, 20144 selling+4.7%−4.7%−21.0%
December 31, 20134 selling−11.5%−23.2%−11.8%
December 31, 20123 selling+14.7%+16.8%−4.1%
July 31, 20123 selling−12.0%−7.8%−22.1%
October 31, 20114 selling+1.6%+25.3%+14.0%

Colours show whether the crowd was right: green when buyers were followed by a rise above the index, or sellers by a fall below it. Total returns from the month end; past patterns are not a forecast.

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