Traeger vs Sharkninja
Sharkninja is the larger business, with $6.40bn of revenue in fiscal 2025 against $560m for Traeger (11.4 times as much). Sharkninja grew faster (15.7% against -7.4%). Sharkninja kept more of each dollar of sales as profit: a net margin of 11.0% against -20.6%. Sharkninja carries less debt relative to equity (27.6% against 236.2%).
| Latest fiscal year | TraegerCOOK, 2025 | SharkninjaSN, 2025 |
|---|---|---|
| Revenue | $560m | $6.40bn |
| Revenue growth | -7.4% | 15.7% |
| Net income | −$115m | $701m |
| Operating margin | -17.5% | 14.4% |
| Net margin | -20.6% | 11.0% |
| Return on equity | -51.5% | 30.4% |
| Free cash flow | $13.6m | $488m |
| Cash | $19.6m | $777m |
| Total debt | $404m | $739m |
| Debt to equity | 236.2% | 27.6% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | — |
| Employees | 433 | — |
| Market value | $147m | $29.07bn |
| Price vs our value range | Within our value range | — |
| Moat score | 37 (Weak) | — |
| Insider trades, 12 months | 0 buys, 1 sales | 0 buys, 28 sales |