Traeger vs Whirlpool
Whirlpool is the larger business, with $15.52bn of revenue in fiscal 2025 against $560m for Traeger (27.7 times as much). Whirlpool grew faster (-6.5% against -7.4%). Whirlpool kept more of each dollar of sales as profit: a net margin of 2.0% against -20.6%. Traeger carries less debt relative to equity (236.2% against 239.2%).
| Latest fiscal year | TraegerCOOK, 2025 | WhirlpoolWHR, 2025 |
|---|---|---|
| Revenue | $560m | $15.52bn |
| Revenue growth | -7.4% | -6.5% |
| Net income | −$115m | $318m |
| Operating margin | -17.5% | 5.4% |
| Net margin | -20.6% | 2.0% |
| Return on equity | -51.5% | 11.8% |
| Free cash flow | $13.6m | $81.0m |
| Cash | $19.6m | $669m |
| Total debt | $404m | $6.52bn |
| Debt to equity | 236.2% | 239.2% |
| Dividend per share | — | $5.30 |
| Dividend yield | — | 6.4% |
| Share buybacks | — | $0 |
| Employees | 433 | 41,000 |
| Market value | $147m | $1.98bn |
| Price vs our value range | Within our value range | — |
| Moat score | 37 (Weak) | 39 (Weak) |
| Insider trades, 12 months | 0 buys, 1 sales | 1 buys, 0 sales |