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Mediaalpha vs Ziff Davis

Ziff Davis is the larger business, with $1.45bn of revenue in fiscal 2025 against $1.11bn for Mediaalpha (1.3 times as much). Mediaalpha grew faster (28.8% against 3.5%). Ziff Davis kept more of each dollar of sales as profit: a net margin of 3.3% against 2.3%.

Latest fiscal yearMediaalphaMAX, 2025Ziff DavisZD, 2025
Revenue $1.11bn $1.45bn
Revenue growth 28.8% 3.5%
Net income $25.6m $47.4m
Operating margin 2.0% —
Net margin 2.3% 3.3%
Return on equity — 2.7%
Free cash flow $65.3m $288m
Cash $46.9m $574m
Total debt $153m $867m
Debt to equity 3687.7% —
Dividend per share — —
Dividend yield — —
Share buybacks $47.3m $174m
Employees 147 3,900
Market value $946m $1.87bn
Price vs our value range Below our value range Below our value range
Moat score 39 (Weak) 77 (Strong)
Insider trades, 12 months 0 buys, 323 sales 0 buys, 10 sales

Each figure is from the company's latest annual report and links to the page it comes from. Fiscal years can end on different dates. Market value and the value verdict use the delayed price shown on the stock pages. Not a recommendation.

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Figures from each company's latest annual report filed with the SEC (10-K or 20-F), as reported, with the fiscal year shown. Not investment advice. How we read filings: methodology.