Mediaalpha vs Ziff Davis
Ziff Davis is the larger business, with $1.45bn of revenue in fiscal 2025 against $1.11bn for Mediaalpha (1.3 times as much). Mediaalpha grew faster (28.8% against 3.5%). Ziff Davis kept more of each dollar of sales as profit: a net margin of 3.3% against 2.3%.
| Latest fiscal year | MediaalphaMAX, 2025 | Ziff DavisZD, 2025 |
|---|---|---|
| Revenue | $1.11bn | $1.45bn |
| Revenue growth | 28.8% | 3.5% |
| Net income | $25.6m | $47.4m |
| Operating margin | 2.0% | — |
| Net margin | 2.3% | 3.3% |
| Return on equity | — | 2.7% |
| Free cash flow | $65.3m | $288m |
| Cash | $46.9m | $574m |
| Total debt | $153m | $867m |
| Debt to equity | 3687.7% | — |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $47.3m | $174m |
| Employees | 147 | 3,900 |
| Market value | $946m | $1.87bn |
| Price vs our value range | Below our value range | Below our value range |
| Moat score | 39 (Weak) | 77 (Strong) |
| Insider trades, 12 months | 0 buys, 323 sales | 0 buys, 10 sales |