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Hasbro vs Mattel

Hasbro and Mattel are similar in size: $4.70bn and $5.35bn of revenue in their latest fiscal years. Hasbro grew faster (13.7% against -0.6%). Mattel kept more of each dollar of sales as profit: a net margin of 7.4% against -6.9%. Mattel carries less debt relative to equity (105.2% against 580.4%).

Latest fiscal yearHasbroHAS, 2025MattelMAT, 2025
Revenue $4.70bn $5.35bn
Revenue growth 13.7% -0.6%
Net income −$322m $398m
Operating margin 0.2% 10.2%
Net margin -6.9% 7.4%
Return on equity -36.8% 17.7%
Free cash flow $830m $483m
Cash $777m $1.24bn
Total debt $3.28bn $2.35bn
Debt to equity 580.4% 105.2%
Dividend per share $2.80 —
Dividend yield 2.3% —
Share buybacks — $600m
Employees 4,520 31,000
Market value $16.80bn $4.43bn
Price vs our value range Within our value range Below our value range
Moat score 68 (Moderate) 62 (Moderate)
Insider trades, 12 months 0 buys, 22 sales 1 buys, 1 sales

Each figure is from the company's latest annual report and links to the page it comes from. Fiscal years can end on different dates. Market value and the value verdict use the delayed price shown on the stock pages. Not a recommendation.

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Figures from each company's latest annual report filed with the SEC (10-K or 20-F), as reported, with the fiscal year shown. Not investment advice. How we read filings: methodology.