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Honest Company, Inc. (HNST) stock

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NASDAQ: HNST Nasdaq Personal Care Products Next results ~November 5, 2026

E Fundamentals grade

Honest Company, Inc. is a US-listed company in the personal care products industry. Its financial year ends in December.

Stock price today

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Third-party market data · may be delayed

Fair value per share

~$2.3

Cash-flow model

Base case. Range ~$1.9–$2.7 across our lower- and higher-growth cases (-1%–9% a year).

Price vs value

Overvalued

The price is above our entire value range; our base value is 47% below it.

Price used: $4.30, November 2, 2026

Honest Company, Inc. valuation: adjust assumptions and compare models →

Who’s trading

What company insiders, investment funds and members of Congress have been doing with the stock, from their own filings.

  • Insiders0 buying, 10 selling0 purchases and 40 sales by directors and officers, last 12 monthsInsider trades
  • Funds97 adding, 58 cuttingOf 25 active managers that changed their stake, 15 added; quarter to June 30, 2026Fund buyers and sellers

Value diary

Our note on each quarter Honest files

Where Honest stands after its latest 10-Q

Revenue for the twelve months to June 2026 was $342m, down 12.3% on a year earlier, a steeper fall than the 9.6% decline a quarter earlier. That puts it 11 of 12 for growth among the personal care products companies we cover. Free-cash-flow margin rose to 15.4% from -1.5% a year earlier. Operating margin narrowed to -4.4% from 1.1%. Against its peers on growth, profitability, cash generation and balance sheet, it grades E. It passes 2 of our 2 financial-health checks. Our cash-flow model value is $2.36 a share, against a share price of $4.67.

Source: 10-Q filed August 5, 2026 on SEC EDGAR · Financials · Valuation

Written from the company's filings and our models when each quarter's report arrives. Figures in older notes are as published at the time. Not investment advice.

The Fundamentalytics view

Next results ~November 5, 2026 (estimated)

Honest Company, Inc.'s trailing-twelve-month revenue fell 12.3% year on year, with a free-cash-flow margin of 15.4%. Where it lags: gross margin of 35.7% ranks 19 of 21 personal care products companies we cover.

Our discounted-cash-flow model values the business at ~$2.3 per share in the base case (~$1.9–$2.7 across growth scenarios) — model values under stated assumptions, not a price target.

Current signal Results well ahead of expectations: Reported earnings per share beat the analysts' consensus estimate by 619% in the quarter to 2026-06-30, the 2nd beat in the last four quarters.

Assembled from SEC-filed figures — the full workings are on this page and in our methodology. Observations, not recommendations.

Highlights

How we pick these

Strengths

  • Net cash. Cash exceeds long-term debt by $0.1bn.

Things to watch

  • Results due soon. Results are expected around 4 November; the share price can move sharply on the day.
  • Priced above our value. The share price of $4.30 is 48% above our value per share of $2.
  • Revenue shrinking. Revenue fell 12.3% over the last 12 months.
  • Loss-making. Operating margin is -4.4%: costs exceed revenue.
  • Margins narrowing. Operating margin is down 5.5 points on a year ago.
  • Volatile shares. Over the past year the shares showed annualised volatility of 73% and a beta of 1.2 against the S&P 500.

Latest results: FY2026 Q2

Filed August 5, 2026
Earnings per share
$0.10 against an average estimate of $0.01: beat by 619.0%
Revenue
$83m, down 10.9% on a year earlier
Share reaction
+39.3% in the first session after the results on August 5, 2026, against -0.4% for the S&P 500
Guidance given
revenue $319m to $325m (full year 2026); organic Revenue Growth growth 5% to 7% (full year 2026)
Next report
November 5, 2026; average EPS estimate $0.00

Honest's figures from its SEC filings and results release; estimates are the analysts' average. Not a recommendation.

Price chart

  • 1 day+3.1%
  • 1 week-9.7%
  • 1 month-16.7%
  • This year+66.7%
  • 1 year+26.1%
  • 5 years-57.4%
  • S&P 500 this year+11.2%

Closing prices to 2026-11-02. Price change only, dividends excluded.

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Third-party market data · may be delayed

At a glance

Trailing twelve months, from SEC filings

Profitability

Revenue (TTM)
$342M
Operating margin
-4.4%
Net margin
-3.6%
EPS (TTM, diluted)
$-0.11

Growth

Revenue growth
−12.3%
Change in growth rate
−2.7 pts
Share count change
+1.8%

Cash

Free cash flow (TTM)
$52.7M
FCF margin
15.4%
Stock pay % of revenue
3.2%

Earnings

Last results
August 5, 2026
Next results (est.)
November 4, 2026

News & updates

Updated October 31, 2026

Company announcements, filed results and changes that matter to shareholders.

  1. Results
  2. Guidance

Refreshed hourly when new source data is available. Summaries are checked against company releases and SEC filings. Company announcement headlines are labelled when a checked summary is unavailable.

Valuation

Honest Company, Inc. valuation models and calculator

What the price is pricing in

The share price implies about 19.8% a year of cash-flow growth for five years.That is faster than the 1.4% a year revenue growth Honest has delivered.

Read with care: free cash flow has swung sharply in the past year (often a one-off tax, legal or working-capital item), so the cash-flow base behind this reading may be unusually low or high.

  • Priced in19.8%
  • Last 12 months-12.3%
  • 3 years a year0.8%
  • 5 years a year1.4%

Our cash-flow model with every input fixed except growth over the next five years, solved for the growth at which the model value equals the share price ($4.32, Nov 3, 2026). Cash-flow growth then fades to 2.5% a year; discount rate 8.5%. Delivered figures are revenue growth from SEC filings. This is a model exercise, not investment advice or a forecast of the share price. All companies

Fundamentalytics rating

model v1.6 · 2026-11-03
Sell12-month view
12-month price target
~$2.3
Price used
$4.32close November 3, 2026
Implied change
▼ 48%
Uncertainty
Low

How we got here: a discounted-cash-flow model of Honest Company, Inc.'s free cash flow after stock-based pay with after-tax interest added back ($8.7M, FY2026 Q2 TTM), growing -1.6% and 4.1% in the next two years (forecasts, guidance and its record), then back to 4% by year five, and fading to 2.5%, discounted at 8.5%. Lower and higher growth cases span ~$1.9–~$2.7 ; that spread sets a 15% margin before we rate Buy or Sell.

Produced by Fundamentalytics' automated valuation model on November 3, 2026, using delayed market prices. Rating meanings, methodology and conflicts: recommendations disclosure and research disclaimer. General research, not personal advice — it does not consider your circumstances. Prices can fall as well as rise.

Our value per share comes from a discounted-cash-flow model of Honest Company, Inc.'s free cash flow after stock-based pay ( $8.7M, FY2026 Q2 TTM, with after-tax interest added back): growth for five years as below (the first two years from forecasts, guidance and the company's record), fading to 2.5%, discounted at 8.5%, then cash added and debt and other claims subtracted. These are model values under stated assumptions, not price targets or recommendations.

Valuation models

We value Honest Company, Inc. as an operating company, with every model that fits that kind of business. Cost of equity 9.4%: the 10-year Treasury yield (4.9%) plus a beta of 0.99 times a 4.5% equity risk premium.

Value per share by model
Model Value per share In the combined value?
Cash-flow model (DCF) Free cash flow to the firm (after stock pay, with after-tax interest added back), grown then faded to 2.5%, discounted at 8.5% as the firm rate, less debt and other claims. ~$2.3 ~$1.9–$2.7 Primary model, counts double
Forward price-to-earnings vs peers Next year's consensus earnings per share times peers' typical (harmonic-mean) forward price-to-earnings. Uses analysts' consensus estimates (third-party data), not our forecasts. ~$1.9 ~$1.7–$2.7 Included
Residual income Book value plus the present value of returns above the cost of equity, fading over ten years. — Does not apply: the model gives no positive value
Justified price-to-book Book value times (return on equity - growth) / (cost of equity - growth): steady-state returns. — Does not apply: return on equity is not positive
Combined value Weighted average of the models that apply: the primary model (cash-flow model (dcf)) counts double. Models more than 5x or less than 0.2x the share price, or more than 3x away from the other models' median, are left out. ~$2.1 ~$1.9–$2.3 2 models

Different models fail in different ways, so where several apply we average them rather than trust one. Peer-based models compare Honest Company, Inc. with Personal Care Products in our coverage, using third-party market data. Model values are estimates under stated assumptions, updated as new filings arrive; not price targets or investment advice. How each model works.

What moves the value

  • Revenue growth 5 points lower ▼ −22%
  • Revenue growth 5 points higher ▲ +30%
  • Free-cash-flow margin 1 point lower ▼ −6%
  • Discount rate 1 point higher ▼ −13%
Value per share under different assumptions
Discount rate ↓ / growth → −5% growth0% growth5% growth10% growth15% growth20% growth
7% $2$2$3$4$4$6
8.5% $2$2$2$3$4$4
10% $2$2$2$2$3$4

Valuation multiples over time Market data may be delayed

At fiscal year end 20212022202320242025Now
Share price$8.09$3.01$3.30$6.93$2.58$4.30
Market value$575m$278m$312m$695m$287m$475m
+ Net debt (− = net cash)−$51m−$10m−$33m−$75m−$90m−$106m
Enterprise value$525m$268m$279m$619m$197m$369m
Multiples
Price / sales 1.8x0.9x0.9x1.8x0.8x1.4x
Price / earnings ——————
Price / free cash flow ——17.8xn/m21.1x9.0x
EV / EBITDA ——————

Market value uses the period's diluted share count; figures for each fiscal year use that year's results and the price at year end. "Now" uses today's price and the last twelve months.

Moat

46 /100

Moderate moat

How hard Honest's competitive advantage looks for rivals to wear away, judged from 6 years of its own filings: returns on capital, pricing power, profit durability, cash conversion and discipline.

  • Returns on capital 20 / 20

    Cash operating profit has been a median 15.3% of total assets over 5 years.

  • Pricing power 11 / 20

    Gross margin has been a median 35.4%, moving by 3.7 percentage points (standard deviation) across 6 years.

  • Durability 10 / 20

    Operating margin has been a median -8.2%; its worst year was -16.9%.

  • Cash conversion 3 / 20

    Free cash flow was positive in 2 of 6 years, at a median -5.9% of revenue.

  • Discipline 7 / 20

    The diluted share count rose 160.5% over five years; stock-based pay has been a median 4.3% of revenue.

AI disruption exposure: Medium. In this industry, AI could change how the product is made or sold, without replacing the core asset. The score above includes a 5-point deduction for that exposure (51 before it).

A rules-based reading of reported figures, not a forecast and not investment advice. How the score is built: methodology.

Forecasts and guidance

Next results: November 5, 2026. Analysts expect revenue of $81m and EPS of $0.00 (range −$0.01 to $0.01) for the quarter.

Analysts' consensus

Fiscal yearEPSGrowthRevenueGrowth
Current $0.12 +24% $323m −13%
Next $0.12 −2% $336m +4%

Next year's EPS estimate has moved −8.4% in 90 days, across 6 analysts.

How the EPS forecast has moved

The consensus EPS forecast for the current fiscal year is +25.9% on 90 days ago. In the last 30 days, 5 analysts raised Honest Company, Inc.'s forecast and 1 cut it.

Consensus EPS forecast Honest Company, Inc., last 90 days
$0.09 $0.10 $0.11 $0.12 $0.13 90 days ago 60 days ago 30 days ago 7 days ago Now Current fiscal year, 90 days ago: $0.10 Current fiscal year, 60 days ago: $0.09 Current fiscal year, 30 days ago: $0.09 Current fiscal year, 7 days ago: $0.09 Current fiscal year, Now: $0.12 $0.12 Next fiscal year, 90 days ago: $0.13 Next fiscal year, 60 days ago: $0.13 Next fiscal year, 30 days ago: $0.12 Next fiscal year, 7 days ago: $0.12 Next fiscal year, Now: $0.12 $0.12

Average of analysts' published estimates (third-party data).

View chart data
Period Current fiscal yearNext fiscal year
90 days ago $0.10$0.13
60 days ago $0.09$0.13
30 days ago $0.09$0.12
7 days ago $0.09$0.12
Now $0.12$0.12

Earnings against estimates

Quarter toEstimateActualSurprise
Jun 2026 $0.01 $0.10 +619.0%
Mar 2026 $0.01 $0.01 −5.6%
Dec 2025 $0.02 $0.01 −68.9%
Sept 2025 −$0.00 $0.01 +2158.8%

Adjusted EPS as companies report it, against the average analyst estimate.

Management guidance

Earnings release, August 5, 2026
  • Revenue full year 2026 $319m to $325m Raised
    “Revenue $319 million to $325 million $306 million to $312 million” source
  • Organic Revenue Growth full year 2026 5% growth to 7% growth Non-GAAP Raised
    “Organic Revenue Growth (1) 5% to 7% 4% to 6%” source
  • Adjusted EBITDA full year 2026 $23m to $25m Non-GAAP Raised
    “Adjusted EBITDA (2) $23.0 million to $25.0 million $20.0 million to $23.0 million” source

Figures and quotations are management's, copied from the company's own press release (SEC 8-K exhibit) and checked word for word against it. Forward-looking statements are the company's expectations, not ours and not advice; guidance can change or be missed.

How our valuation uses these forecasts

Our cash-flow model grows Honest Company, Inc.'s revenue by -1.6% next year and +4.1% the year after, then fades back toward its own record by year five. Next year's rate weighs analysts' consensus (-3.7%, weight 52%) , management guidance (-3.8%, weight 21%) and the company's own record (+4.0%, weight 28%) . How the weights are set.

Analyst recommendations

7 analysts, Oct 2026
Buy457%
Hold229%
Sell114%

Monthly trend

  1. Oct 20264217
  2. Sep 20263317

Counts of recommendations published by analysts covering Honest Company, Inc., by month. Source: Aggregated broker recommendations (third-party data). Aggregated counts only: we do not reproduce any firm's recommendation or price target, and these are not Fundamentalytics ratings.

Positioning

Short interest
9.6%
of tradable shares
Days to cover
6.04
at average volume
Short interest, 1 month
−11%
to October 15, 2026
Held by institutions
49%
of shares
Held by insiders
14.5%
of shares
Employees
174
full time

Consensus figures average analysts' published estimates (third-party data); guidance is the company's own. Neither is our forecast. Short interest is reported twice a month and lags. Market data may be delayed.

This section is general information, not investment advice or a personal recommendation, and it does not take account of your objectives or circumstances. Forecasts and guidance are estimates, not promises: companies miss their own guidance and analysts' figures are often revised. Prices can fall as well as rise, and you can lose money. See our disclaimer.

Share-price performance

Market data may be delayed

What moved the share price

Last 12 months +26.1%

$3.41 on October 31, 2025 to $4.30

ThenNowEffect
Revenue (last 12 months) $390m $342m −12.3%
P/S multiple 0.9x 1.4x +46.3%
Share count 109m 111m −1.8%

Biggest factor: p/s multiple. Loss-making at one end, so the split uses price/sales.

Last 3 years +246.8%

$1.24 on November 3, 2023 to $4.30

ThenNowEffect
Revenue (last 12 months) $334m $342m +2.3%
P/S multiple 0.3x 1.4x +302.5%
Share count 93m 111m −15.8%

Biggest factor: p/s multiple. Loss-making at one end, so the split uses price/sales.

The effects multiply back to the price change exactly. Results are the last 12 months as known on each date (filings assumed public 45 days after quarter end).

Return and risk by year

Calendar year 20222023202420252026 to date
Return
HNST−63%+10%+110%−63%+67%
Industry peers (median)−32%+3%−11%−34%−1%
S&P 500−18%+26%+25%+18%+11%
Months that ended higher
HNST25%33%58%25%55%
S&P 50042%67%75%75%46%
Largest fall from a high during the year
HNST−69%−69%−47%−66%−30%
S&P 500−25%−10%−8%−19%−9%

Worst fall since May 4, 2021: 95% from May 5, 2021 to October 12, 2023. Getting back needed a 1991% gain, and the shares have not yet recovered.

Price behaviour

52-week range
$2.10 – $5.95
From 52-week high
−27.7%
vs 50-day average
−17.4%
vs 200-day average
+13.6%
Volatility (1 year)
73%
Beta vs S&P 500
1.17

Volatility is the annualised standard deviation of daily returns. Beta 1.5 means the shares typically moved 1.5% for each 1% move in the S&P 500 over the past year. Prices to November 2, 2026.

Share price after results

Next day
7 up, 5 down
typical move ±19.7%
After a week
7 up, 5 down
typical move ±21.3%
After a month
6 up, 6 down
typical move ±20.0%
Results releasedNext dayS&P 500 next day5 days21 days
August 5, 2026 +39.3% −0.4% +30.3% +50.4%
May 6, 2026 +8.1% +1.1% −4.1% −5.8%
February 25, 2026 +23.5% +0.3% +29.6% +28.8%
November 5, 2025 −30.0% −0.7% −17.7% −18.6%
August 6, 2025 −18.7% +0.7% −12.9% −12.8%
May 7, 2025 −11.7% +1.1% +1.6% +4.0%
February 26, 2025 −10.1% −1.5% −6.3% −10.6%
January 8, 2025 −9.4% −1.4% −1.7% −6.5%
November 12, 2024 +23.7% −0.3% +50.6% +43.0%
August 8, 2024 +17.9% +2.8% +35.6% +25.3%
May 8, 2024 +12.6% +0.6% +10.8% −7.2%
March 6, 2024 +31.4% +1.5% +54.8% +26.8%

From the close before the release date to the close 1, 5 and 21 trading days after it, so releases before the open and after the close are both captured. Past moves don't predict future ones.

Options strategies

All options ideas

How Honest Company, Inc.’s listed options are priced, and three ways to use them that follow from our valuation. Quotes are delayed, read November 2, 2026. Check the live chain at your broker before trading.

Cash-secured put

Not offered: rated Sell.

We suggest selling a put only on well-rated companies, at a strike where the price you would pay if assigned (strike less premium) is at or below our fair value.

Covered call

Not offered: no liquid call at or above our price target — the model says the upside is worth more than any listed strike.

For holders: sell a call at a strike at or above our fair value, so the shares are only sold at a price the model calls full value.

Collar

Not offered: no liquid put and call pair for the same expiry.

For holders of a stock trading at or above our fair value: buy a put for a floor and sell a call to pay for it.

General research, not personal advice. Options can lose you more than you expect and are not suitable for everyone: put sellers can be made to buy shares that keep falling, call sellers give up gains above the strike, and results or news can move prices sharply. Chances shown are approximations from each option’s delta. Spreads, fees and early assignment are not modelled.

Honest Company, Inc. in five measures

Fundamentals grade E
Growth Profitability Cash Balance sheet Value

Growth, profitability, cash generation and balance sheet are percentiles against the companies we cover in the same industry, from SEC filings (100 = best). Value compares the share price with our modelled value range (50 = at our base value; higher = cheaper). A description of reported data and our model — not a quality score or advice.

Fundamentals

Revenue (TTM) Honest Company, Inc.
$320M $340M $360M $380M $400M FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue (TTM), FY23 Q3: $336M Revenue (TTM), FY23 Q4: $344.4M Revenue (TTM), FY24 Q1: $347.2M Revenue (TTM), FY24 Q2: $355.7M Revenue (TTM), FY24 Q3: $368.8M Revenue (TTM), FY24 Q4: $378.3M Revenue (TTM), FY25 Q1: $389.4M Revenue (TTM), FY25 Q2: $389.8M Revenue (TTM), FY25 Q3: $383.1M Revenue (TTM), FY25 Q4: $371.3M Revenue (TTM), FY26 Q1: $352.2M Revenue (TTM), FY26 Q2: $342M $342M

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Revenue (TTM)
FY23 Q3 $336M
FY23 Q4 $344.4M
FY24 Q1 $347.2M
FY24 Q2 $355.7M
FY24 Q3 $368.8M
FY24 Q4 $378.3M
FY25 Q1 $389.4M
FY25 Q2 $389.8M
FY25 Q3 $383.1M
FY25 Q4 $371.3M
FY26 Q1 $352.2M
FY26 Q2 $342M
Revenue growth, TTM YoY Honest Company, Inc.
-20% -10% 0% 10% 20% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Revenue growth, TTM YoY, FY23 Q3: 7.6% Revenue growth, TTM YoY, FY23 Q4: 9.8% Revenue growth, TTM YoY, FY24 Q1: 5.7% Revenue growth, TTM YoY, FY24 Q2: 6.4% Revenue growth, TTM YoY, FY24 Q3: 9.8% Revenue growth, TTM YoY, FY24 Q4: 9.9% Revenue growth, TTM YoY, FY25 Q1: 12.1% Revenue growth, TTM YoY, FY25 Q2: 9.6% Revenue growth, TTM YoY, FY25 Q3: 3.9% Revenue growth, TTM YoY, FY25 Q4: -1.9% Revenue growth, TTM YoY, FY26 Q1: -9.6% Revenue growth, TTM YoY, FY26 Q2: -12.3% -12.3%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Revenue growth, TTM YoY
FY23 Q3 7.6%
FY23 Q4 9.8%
FY24 Q1 5.7%
FY24 Q2 6.4%
FY24 Q3 9.8%
FY24 Q4 9.9%
FY25 Q1 12.1%
FY25 Q2 9.6%
FY25 Q3 3.9%
FY25 Q4 -1.9%
FY26 Q1 -9.6%
FY26 Q2 -12.3%
Operating margin (TTM) Honest Company, Inc.
-20% -15% -10% -5% 0% 5% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 Operating margin (TTM), FY23 Q3: -15.7% Operating margin (TTM), FY23 Q4: -11.3% Operating margin (TTM), FY24 Q1: -6.2% Operating margin (TTM), FY24 Q2: -3.4% Operating margin (TTM), FY24 Q3: -1.1% Operating margin (TTM), FY24 Q4: -1.7% Operating margin (TTM), FY25 Q1: -0.6% Operating margin (TTM), FY25 Q2: 1.1% Operating margin (TTM), FY25 Q3: 1.2% Operating margin (TTM), FY25 Q4: -5.0% Operating margin (TTM), FY26 Q1: -6.1% Operating margin (TTM), FY26 Q2: -4.4% -4.4%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period Operating margin (TTM)
FY23 Q3 -15.7%
FY23 Q4 -11.3%
FY24 Q1 -6.2%
FY24 Q2 -3.4%
FY24 Q3 -1.1%
FY24 Q4 -1.7%
FY25 Q1 -0.6%
FY25 Q2 1.1%
FY25 Q3 1.2%
FY25 Q4 -5.0%
FY26 Q1 -6.1%
FY26 Q2 -4.4%
FCF margin (TTM) Honest Company, Inc.
-10% 0% 10% 20% FY23 Q3 FY24 Q2 FY25 Q1 FY26 Q2 FCF margin (TTM), FY23 Q3: -5.3% FCF margin (TTM), FY23 Q4: 5.1% FCF margin (TTM), FY24 Q1: 6.1% FCF margin (TTM), FY24 Q2: 5.1% FCF margin (TTM), FY24 Q3: 7.6% FCF margin (TTM), FY24 Q4: 0.3% FCF margin (TTM), FY25 Q1: -0.6% FCF margin (TTM), FY25 Q2: -1.5% FCF margin (TTM), FY25 Q3: -5.6% FCF margin (TTM), FY25 Q4: 3.7% FCF margin (TTM), FY26 Q1: 5.8% FCF margin (TTM), FY26 Q2: 15.4% 15.4%

Source: SEC EDGAR filings. Retrieved October 29, 2026.

View chart data
Period FCF margin (TTM)
FY23 Q3 -5.3%
FY23 Q4 5.1%
FY24 Q1 6.1%
FY24 Q2 5.1%
FY24 Q3 7.6%
FY24 Q4 0.3%
FY25 Q1 -0.6%
FY25 Q2 -1.5%
FY25 Q3 -5.6%
FY25 Q4 3.7%
FY26 Q1 5.8%
FY26 Q2 15.4%

Data: SEC EDGAR XBRL company facts (as filed in 10-K/10-Q); forms 10-K, 10-Q. Generated November 3, 2026. Definitions in our methodology.

Financial statements

US$ millions unless shown otherwise. Fiscal years, plus the last twelve months (LTM) when newer.

Fiscal year 2019 Dec 2019 2020 Dec 2020 2021 Dec 2021 2022 Dec 2022 2023 Dec 2023 2024 Dec 2024 2025 Dec 2025 LTM Jun 2026
Income
Revenue 236 301 319 314 344 378 371 342
Gross profit 76 108 109 92 101 145 124 122
EBITDA −24 −9 −33 −47 −36 −3 −16 −12
Operating income −31 −14 −37 −50 −39 −6 −18 −15
Net income −31 −14 −39 −49 −39 −6 −16 −12
Diluted EPS −$0.46 −$0.21 −$0.43 −$0.53 −$0.42 −$0.06 −$0.14 −$0.11
Growth (year on year)
Revenue — +27.6% +6.0% −1.6% +9.8% +9.9% −1.9% −12.3%
Margins
Gross margin 32.2% 35.9% 34.3% 29.4% 29.2% 38.2% 33.3% 35.7%
EBITDA margin −10.1% −2.9% −10.3% −15.0% −10.5% −0.9% −4.2% −3.6%
Operating margin −13.4% −4.5% −11.6% −15.9% −11.3% −1.7% −5.0% −4.4%
Net margin −13.2% −4.8% −12.1% −15.6% −11.4% −1.6% −4.2% −3.6%
Free-cash-flow margin −8.8% −4.1% −12.0% −24.8% 5.1% 0.3% 3.7% 15.4%
Cash flow
Cash from operations −20 −12 −38 −76 19 2 15 57
Capital spending 1 0 0 2 2 1 2 4
Free cash flow −21 −12 −38 −78 18 1 14 53
Stock-based pay 8 8 17 15 16 16 11 11
Free cash flow after stock pay −29 −20 −55 −93 2 −15 3 42
Balance sheet
Cash 14 29 51 10 33 75 90 106
Total debt 0 0 0 0 0 0 0 0
Net debt (negative = net cash) −14 −29 −51 −10 −33 −75 −90 −106
Diluted shares 68m 68m 71m 92m 95m 100m 111m 111m
Returned to shareholders
Dividends 0 0 35 0 0 — — —
Total returned 0 0 35 0 0 — — —

Source: SEC EDGAR XBRL company facts (US and foreign periodic filings); column headings link to the filing. EBITDA is operating income plus depreciation and amortisation. Free cash flow is cash from operations minus capital spending. Growth is left blank when last year's figure was a loss or under 2% of revenue. Share counts and EPS are restated for stock splits. A dash means the company didn't report the figure.

Financial health

2 of 2 checks passed · June 30, 2026
What it owns · $220m
Short-term assets $201mLonger-term assets $19m
What it owes, and who funded it · $220m
Short-term liabilities $51mLonger-term liabilities $2mShareholders' equity $167m
  • Short-term assets cover short-term liabilities $201m of assets due within a year against $51m of liabilities due within a year.
  • Short-term assets cover long-term liabilities $201m short-term assets against $2m of longer-dated liabilities.
  • More cash than debt Cash or debt not separately reported. Not assessable.
  • Debt below 40% of shareholders' equity Equity or debt not reported. Not assessable.
  • Debt burden no higher than five years ago Five-year comparison not available. Not assessable.
  • A year's operating cash flow covers at least 20% of debt Cash flow or debt not reported. Not assessable.
  • Operating profit covers interest at least five times over Interest not separately reported. Not assessable.

From Honest Company, Inc.'s latest balance sheet as filed. Checks are fixed, documented rules (methodology), counted only where the company reports the figures — a dot means the filing doesn't break the item out. Descriptions of reported data, not advice.

Dividends, buybacks and capital spending

Diluted share count
+1.8%
year over year
R&D spending
2.1%
of revenue
Sales & admin spending
20.6%
of revenue

Competitors: side by side with peers

Closest by revenue in personal care products
Last 12 months unless stated HNST NATR LFVN ODD USNA MTEX Median
Revenue, last 12 months $342m $492m $183m $810m $913m $107m $913m
Revenue growth, last 12 months −12.3% 6.8% −20.1% 25.2% 1.6% −5.0% 3.5%
Revenue growth, 3-year average 0.8% 4.4% −5.1% — −1.2% −7.7% −0.1%
Revenue growth, latest quarter −10.9% 1.9% −23.1% — −5.3% 3.8% 2.7%
Gross margin 35.7% 73.2% 77.6% 72.7% 77.4% 76.1% 69.2%
Operating margin −4.4% 6.0% 3.3% 14.7% −0.1% 2.5% 6.7%
Operating margin, 3-year average −2.2% 5.1% 3.6% — 5.3% 0.4% 5.5%
Net margin −3.6% 3.7% 2.8% 13.7% −2.4% −6.9% 3.4%
Cash from operations / revenue 16.5% 5.6% 5.6% 10.8% 3.0% 2.3% 9.9%
Free-cash-flow margin 15.4% 3.7% 3.7% 10.3% 1.7% 1.5% 9.6%
Free-cash-flow margin, 3-year average 6.3% 4.0% 4.4% — 4.7% −1.0% 6.0%
Stock pay / revenue 3.2% 1.3% 1.3% 4.2% 1.6% 0.4% 1.0%
Change in share count 1.8% −4.6% −2.2% — −2.9% 1.2% −0.0%

Median of all 21 companies we cover in personal care products. Shaded: best of the six on that line (lowest for stock pay and share-count growth). 3-year figures average the last three 12-month periods; 3-year growth is compound annual. Source: SEC filings.

Peer comparison

21 personal care products companies
Measure Company Peer median Rank
Revenue growth Growth -12.3% 3.5% 17 of 21
Change in growth rate Growth -2.7pp +0.7pp 18 of 21
Gross margin Profitability 35.7% 69.2% 19 of 21
Operating margin Profitability -4.4% 6.7% 19 of 21
Net margin Profitability -3.6% 3.4% 15 of 21
Free-cash-flow margin Cash generation 15.4% 9.6% 6 of 21
Stock pay as % of revenue Cash generation 3.2% 1.0% 15 of 18
Change in share count Balance sheet 1.8% -0.0% 17 of 19

Rank 1 = best in the group (for spending, debt and dilution, lower ranks first).

Who owns it

Funds buying and selling
Reported value
$189M
Institutions reporting
147
Shares held vs prior quarter
▲ 5.2%
Positions opened / closed
20 / 23

Top buyers and sellers, Q2 2026: 97 institutions bought and 58 sold ; the biggest buyer was American Century Companies Inc (+1.5M shares) and the biggest seller Portolan Capital Management, LLC (−1.3M). See which funds bought and sold →

Largest reported holders, June 30, 2026
Manager Value Shares Share of 13F value Shares QoQ
Blackrock, Inc. $25.7M 7.0M 13.6% ▲ 6.9%
Mak Capital One LLC $17.5M 4.8M 9.3% 0.0%
Vanguard Capital Management LLC $15.4M 4.2M 8.2% ▼ 0.7%
Arrowmark Colorado Holdings LLC $10.7M 2.9M 5.7% ▲ 14.7%
Geode Capital Management, LLC $9.5M 2.6M 5.0% ▲ 7.1%
State Street Corp $7.6M 2.1M 4.0% ▲ 10.3%
Dimensional Fund Advisors LP $6.5M 1.8M 3.5% ▲ 16.6%
Vanguard Portfolio Management LLC $6.4M 1.7M 3.4% ▲ 0.7%
Portolan Capital Management, LLC $6.4M 1.7M 3.4% ▼ 42.9%
American Century Companies Inc $6M 1.7M 3.2% ▲ 835.3%
Ameriprise Financial Inc $5.9M 1.6M 3.1% ▲ 13.8%
AQR Capital Management LLC $5.5M 1.5M 2.9% ▲ 3.7%

From Form 13F filings with the SEC ( quarterly data sets), as reported by each manager for June 30, 2026 and filed up to 45 days later. 13F reports cover long US-listed positions of managers above $100M only, so this is not Honest Company, Inc.'s complete shareholder register. Values are as reported by the filers .

Insider trading activity

Full insider history and chart
Insider purchases History → $0 0 trades by 0 insiders, last 12 months Insider sales History → $4.1M 40 trades by 10 insiders · 72% under pre-set plans
Net ▼ $4.1M net selling
Insider Date Trade Shares Price Value
Sternweis Thomas SVP, Enterprise Dev. & Strat. October 8, 2026 Sell 25,000 $4.90 $122,500
Sternweis Thomas SVP, Enterprise Dev. & Strat. September 14, 2026 Sell pre-set plan 25,000 $5.48 $137,000
Von Kunssberg Etienne SVP, Supply Chain August 21, 2026 Sell pre-set plan 4,578 $5.01 $22,936
Ball Dorria L. Chief People Officer August 20, 2026 Sell pre-set plan 6,812 $4.99 $33,992
Bruce Curtiss James Iii Chief Fin. & Operating Officer August 20, 2026 Sell pre-set plan 3,129 $4.99 $15,614
Vernon Carla Chief Executive Officer August 20, 2026 Sell pre-set plan 117,893 $4.99 $588,286
Von Kunssberg Etienne SVP, Supply Chain August 20, 2026 Sell pre-set plan 2,617 $4.99 $13,059
Mayle Jonathan SVP, Customer Sales August 20, 2026 Sell pre-set plan 6,161 $4.99 $30,743
Sheehey Brendan General Counsel August 20, 2026 Sell pre-set plan 9,664 $4.99 $48,223
Sternweis Thomas SVP, Enterprise Dev. & Strat. August 20, 2026 Sell pre-set plan 6,403 $4.99 $31,951
Turner Andrea Director August 11, 2026 Sell 29,899 $5.21 $155,774
Mayle Jonathan SVP, Customer Sales August 10, 2026 Sell 79,000 $5.22 $412,380

From insiders' Form 4 filings with the SEC. Excludes awards, option exercises and shares withheld for tax. "Pre-set plan" means the filing marks the trade as made under a Rule 10b5-1 plan. See every insider trade since five years ago, on a price chart.

Trades by members of Congress

All 1 trade and filings

No trades in Honest Company, Inc. disclosed in the last 12 months; 1 earlier trade on record.

  • Tom Malinowski(D-NJ 7):Sale (full), $15,001 - $50,000, traded May 11, 2021, filed June 23, 2021

Value ranges as filed; reports can arrive up to 45 days after a trade.

Earnings dates and SEC filings

Results announcements

Next expected around November 4, 2026 estimated from the company's past filing pattern, not announced

  • August 5, 2026
  • May 6, 2026
  • February 25, 2026
  • November 5, 2025
  • August 6, 2025
  • May 7, 2025

Recent SEC filings

Data status

When each part of this page on Honest Company, Inc. was last updated.

DataLast updatedSource
Share priceExchange closing prices
Financial statementsSEC 10-K and 10-Q filings
News and updatesCompany releases and SEC 8-K filings
Analyst estimatesAggregated analyst estimates
Valuation and scoresOur models, from the filed figures

How we build and check these figures: methodology and data sources.

Honest Company, Inc. in brief

What does Honest Company, Inc. do?
Honest Company, Inc. is a US-listed company in the personal care products industry. Its financial year ends in December.
What is Honest Company, Inc.'s stock ticker?
Honest Company, Inc. trades under the ticker HNST on Nasdaq. This page brings together its financial statements, valuation models, ownership and recent company updates.
What is Honest Company, Inc.'s revenue, and how fast is it growing?
Over its most recent trailing twelve months, Honest Company, Inc. reported revenue of $342M, 12.3% lower than a year earlier, according to its SEC filings.
What is Honest Company, Inc.'s free cash flow?
Honest Company, Inc.'s free-cash-flow margin is 15.4% of revenue over the trailing twelve months, ranking 6 of the 21 personal care products companies we cover.
What is Honest Company, Inc.'s fair value (intrinsic value) per share?
Our discounted-cash-flow model of Honest Company, Inc.'s free cash flow after stock-based pay gives ~$2.3 per share in the base case, and ~$1.9–$2.7 across growth scenarios. These are model values under stated assumptions — not a price target or a recommendation.
Who are Honest Company, Inc.'s largest institutional shareholders?
By value reported in 13F filings for June 30, 2026, the largest reported holders are Blackrock, Inc., Mak Capital One LLC and Vanguard Capital Management LLC. 13F reports cover long US-listed positions of managers above $100M, filed up to 45 days after quarter end.
What is Honest Company, Inc.'s market cap?
On November 2, 2026, Honest Company, Inc.'s market capitalisation was about $475M and net debt of -$106M. Market figures come from third-party market data and may be delayed.
Who are Honest Company, Inc.'s competitors?
In our Personal Care Products peer group, the companies closest to Honest Company, Inc. are Natures Sunshine Products Inc, Lifevantage Corp, Oddity Tech Ltd, Usana Health Sciences Inc and Mannatech Inc. The side-by-side comparison below sets their revenue, margins and growth against Honest Company, Inc.'s.
Are insiders buying or selling Honest Company, Inc. stock?
Over the last 12 months, Honest Company, Inc.'s directors and officers reported 0 open-market purchases and 40 sales on Form 4. The insider trading page charts every trade.
When is Honest Company, Inc.'s next earnings date?
Around November 5, 2026, estimated from the spacing of its past results announcements (8-K filings). That is an estimate, not a confirmed date — Honest Company, Inc. announces its own schedule.