Docusign vs Hubspot
Docusign and Hubspot are similar in size: $3.22bn and $3.13bn of revenue in their latest fiscal years. Hubspot grew faster (19.2% against 8.2%). Docusign kept more of each dollar of sales as profit: a net margin of 9.6% against 1.5%.
| Latest fiscal year | DocusignDOCU, 2026 | HubspotHUBS, 2025 |
|---|---|---|
| Revenue | $3.22bn | $3.13bn |
| Revenue growth | 8.2% | 19.2% |
| Net income | $309m | $45.9m |
| Operating margin | 9.3% | 0.2% |
| Net margin | 9.6% | 1.5% |
| Return on equity | 15.8% | 2.3% |
| Free cash flow | $1.06bn | $708m |
| Cash | $602m | $882m |
| Total debt | — | $0 |
| Debt to equity | — | 0.0% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | $869m | $500m |
| Employees | 7,044 | 8,882 |
| Market value | $15.27bn | $11.24bn |
| Price vs our value range | Within our value range | Within our value range |
| Moat score | 60 (Moderate) | 53 (Moderate) |
| Insider trades, 12 months | 0 buys, 77 sales | 4 buys, 17 sales |