Sturm Ruger & Co vs Smith & Wesson Brands
Sturm Ruger & Co and Smith & Wesson Brands are similar in size: $546m and $524m of revenue in their latest fiscal years. Smith & Wesson Brands grew faster (10.4% against 1.9%). Smith & Wesson Brands kept more of each dollar of sales as profit: a net margin of 3.5% against -0.8%. Sturm Ruger & Co carries less debt relative to equity (0.0% against 0.0%).
| Latest fiscal year | Sturm Ruger & CoRGR, 2025 | Smith & Wesson BrandsSWBI, 2026 |
|---|---|---|
| Revenue | $546m | $524m |
| Revenue growth | 1.9% | 10.4% |
| Net income | −$4.4m | $18.5m |
| Operating margin | -2.3% | 5.6% |
| Net margin | -0.8% | 3.5% |
| Return on equity | -1.5% | 4.9% |
| Free cash flow | $38.5m | $90.4m |
| Cash | $18.5m | $28.2m |
| Total debt | $0 | $0 |
| Debt to equity | 0.0% | 0.0% |
| Dividend per share | $0.62 | $0.52 |
| Dividend yield | 0.8% | 3.9% |
| Share buybacks | $26.1m | $0 |
| Employees | 1,780 | — |
| Market value | $730m | $592m |
| Price vs our value range | Within our value range | Above our value range |
| Moat score | 60 (Moderate) | 57 (Moderate) |
| Insider trades, 12 months | 3 buys, 4 sales | 0 buys, 0 sales |