E.l.f. Beauty vs NU Skin Enterprises
E.l.f. Beauty and NU Skin Enterprises are similar in size: $1.64bn and $1.49bn of revenue in their latest fiscal years. E.l.f. Beauty grew faster (24.6% against -14.3%). NU Skin Enterprises kept more of each dollar of sales as profit: a net margin of 10.8% against 1.6%.
| Latest fiscal year | E.l.f. BeautyELF, 2026 | NU Skin EnterprisesNUS, 2025 |
|---|---|---|
| Revenue | $1.64bn | $1.49bn |
| Revenue growth | 24.6% | -14.3% |
| Net income | $26.3m | $160m |
| Operating margin | — | 4.4% |
| Net margin | 1.6% | 10.8% |
| Return on equity | 2.8% | 22.0% |
| Free cash flow | $190m | $46.0m |
| Cash | $290m | $239m |
| Total debt | $842m | $225m |
| Debt to equity | — | 27.9% |
| Dividend per share | — | — |
| Dividend yield | — | 5.0% |
| Share buybacks | $50.0m | $20.0m |
| Employees | 849 | 2,800 |
| Market value | $6.52bn | $232m |
| Price vs our value range | Above our value range | Below our value range |
| Moat score | 47 (Moderate) | 55 (Moderate) |
| Insider trades, 12 months | 1 buys, 47 sales | 1 buys, 3 sales |