Lifevantage vs Natures Sunshine Products
Natures Sunshine Products is the larger business, with $480m of revenue in fiscal 2025 against $183m for Lifevantage (2.6 times as much). Natures Sunshine Products grew faster (5.7% against -20.1%). Natures Sunshine Products kept more of each dollar of sales as profit: a net margin of 4.1% against 2.8%. Lifevantage carries less debt relative to equity (0.0% against 0.0%).
| Latest fiscal year | LifevantageLFVN, 2026 | Natures Sunshine ProductsNATR, 2025 |
|---|---|---|
| Revenue | $183m | $480m |
| Revenue growth | -20.1% | 5.7% |
| Net income | $5.1m | $19.5m |
| Operating margin | 3.3% | 5.2% |
| Net margin | 2.8% | 4.1% |
| Return on equity | 14.9% | 12.1% |
| Free cash flow | $6.7m | $28.8m |
| Cash | $14.9m | $93.9m |
| Total debt | $0 | $0 |
| Debt to equity | 0.0% | 0.0% |
| Dividend per share | $0.18 | — |
| Dividend yield | 3.2% | — |
| Share buybacks | $2.0m | $16.3m |
| Employees | 223 | — |
| Market value | $72.5m | $213m |
| Price vs our value range | Below our value range | Below our value range |
| Moat score | 74 (Strong) | 68 (Moderate) |
| Insider trades, 12 months | 8 buys, 6 sales | 14 buys, 12 sales |