Honest Company vs Natures Sunshine Products
Natures Sunshine Products is the larger business, with $480m of revenue in fiscal 2025 against $371m for Honest Company (1.3 times as much). Natures Sunshine Products grew faster (5.7% against -1.9%). Natures Sunshine Products kept more of each dollar of sales as profit: a net margin of 4.1% against -4.2%. Honest Company carries less debt relative to equity (0.0% against 0.0%).
| Latest fiscal year | Honest CompanyHNST, 2025 | Natures Sunshine ProductsNATR, 2025 |
|---|---|---|
| Revenue | $371m | $480m |
| Revenue growth | -1.9% | 5.7% |
| Net income | −$15.7m | $19.5m |
| Operating margin | -5.0% | 5.2% |
| Net margin | -4.2% | 4.1% |
| Return on equity | -9.1% | 12.1% |
| Free cash flow | $13.6m | $28.8m |
| Cash | $89.6m | $93.9m |
| Total debt | $0 | $0 |
| Debt to equity | 0.0% | 0.0% |
| Dividend per share | — | — |
| Dividend yield | — | — |
| Share buybacks | — | $16.3m |
| Employees | 174 | — |
| Market value | $502m | $213m |
| Price vs our value range | Above our value range | Below our value range |
| Moat score | 46 (Moderate) | 68 (Moderate) |
| Insider trades, 12 months | 0 buys, 40 sales | 14 buys, 12 sales |