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Pure Financial Advisors, LLC

13F for the quarter to June 30, 2026, filed August 17, 2026 · SEC CIK 1571556

Reported value
$7.8bn
9% in companies we cover
Positions we cover
360
Largest AAPL 1.2%
Copy, a year
+12.5%
S&P 500 +12.8%
Copy Sharpe ratio
0.61
S&P 500 0.62

How copying its 13F would have done

$10.0k$20.0k 202120222023202420252026 $19.5k$19.3k
CopyS&P 500 $10,000 copying Pure Financial Advisors, LLC's filed holdings in companies we cover from April 16, 2021, buying on the first trading day after each 13F was filed and holding until the next, against the S&P 500 (total return). Marked weekly, log scale. Before costs and taxes; misses trading within each quarter and anything 13F does not show (shorts, cash, bonds, non-US holdings).

Biggest drop −21.1% (S&P 500 −23.9%); beta 0.96; alpha +0.1% a year (t = 0.10); last 12 months +9.9% against +12.1%.

Reported value by quarter

Pure Financial Advisors, LLC: 13F reported value Total value of all positions in each quarter's 13F, as filed (values before 2023 were filed in thousands of dollars and are converted).
$0 $500B $1T $1.5T $2T Reported value, 2021-03-31: $1B Reported value, 2021-06-30: $1.2B Reported value, 2021-09-30: $1.3B Reported value, 2021-12-31: $2B Reported value, 2022-03-31: $2.2B Reported value, 2022-06-30: $1.6B Reported value, 2022-09-30: $1.7B Reported value, 2022-12-31: $1.9T Reported value, 2023-03-31: $2.2B Reported value, 2023-06-30: $2.4B Reported value, 2023-09-30: $2.4B Reported value, 2023-12-31: $2.9B Reported value, 2024-03-31: $3.2B Reported value, 2024-06-30: $3.6B Reported value, 2024-09-30: $4.2B Reported value, 2024-12-31: $4.4B Reported value, 2025-03-31: $4.8B Reported value, 2025-06-30: $5.7B Reported value, 2025-09-30: $6.3B Reported value, 2025-12-31: $6.1B Reported value, 2026-03-31: $6.9B Reported value, 2026-06-30: $7.8B 2021-03-31 2022-06-30 2023-09-30 2024-12-31 2026-06-30 $7.8B
View chart data
Period Reported value
2021-03-31 $1B
2021-06-30 $1.2B
2021-09-30 $1.3B
2021-12-31 $2B
2022-03-31 $2.2B
2022-06-30 $1.6B
2022-09-30 $1.7B
2022-12-31 $1.9T
2023-03-31 $2.2B
2023-06-30 $2.4B
2023-09-30 $2.4B
2023-12-31 $2.9B
2024-03-31 $3.2B
2024-06-30 $3.6B
2024-09-30 $4.2B
2024-12-31 $4.4B
2025-03-31 $4.8B
2025-06-30 $5.7B
2025-09-30 $6.3B
2025-12-31 $6.1B
2026-03-31 $6.9B
2026-06-30 $7.8B

Holdings and moves

CompanyShare of portfolioValueSharesChange in shares
AAPLApple Inc.1.16%$90.3m312.1K+3.4% Added
NVDANVIDIA Corporation0.55%$42.7m213.2K+9.4% Added
MSFTMicrosoft Corporation0.41%$32.2m86.4K+3.7% Added
AMZNAmazon0.37%$28.6m120.2K+0.7% Added
GOOGLAlphabet Inc. (Class A)0.30%$23.2m64.9K+4.7% Added
CATCaterpillar Inc.0.24%$18.8m17.7K−2.2% Reduced
TSLATesla, Inc.0.21%$16.1m38.3K+16.5% Added
JPMJPMorgan Chase0.21%$16.0m49.0K+1.3% Added
MUMicron Technology0.13%$9.8m8.5K+23.5% Added
AVGOBroadcom0.12%$9.4m24.9K+22.8% Added
COSTCostco0.12%$9.4m10.0K+15.5% Added
VVisa Inc.0.12%$9.1m26.6K+1.5% Added
LLYLilly (Eli)0.11%$8.4m7.0K+40.7% Added
RTXRTX Corporation0.11%$8.4m44.2K+5.4% Added
WMTWalmart0.10%$8.1m71.2K+10.9% Added
MRKMerck & Co.0.10%$7.7m59.6K+1.1% Added
JNJJohnson & Johnson0.10%$7.4m29.2K+4.1% Added
LRCXLam Research0.09%$6.9m15.9K+77.3% Added
ORCLOracle Corporation0.09%$6.7m45.6K+2.8% Added
METAMeta Platforms0.08%$6.5m11.6K+13.0% Added
SNDKSandisk0.08%$6.2m2.7K+116.1% Added
UNHUnitedHealth Group0.08%$6.1m14.6K−4.4% Reduced
ABBVAbbVie0.08%$6.0m23.9K+19.3% Added
BABoeing0.08%$5.9m27.2K−5.4% Reduced
AMDAdvanced Micro Devices0.07%$5.9m10.1K+7.5% Added
HDThe Home Depot0.07%$5.8m16.4K+4.1% Added
LOWLowe's0.07%$5.6m25.3K−1.8% Reduced
MAMastercard0.07%$5.6m10.9K−1.6% Reduced
QCOMQualcomm0.07%$5.0m27.3K+9.3% Added
DUKDuke Energy0.06%$4.8m38.0K+4.9% Added
SRESempra0.06%$4.6m49.1K+5.1% Added
WDCWestern Digital0.06%$4.3m6.8K+74.8% Added
PEPPepsiCo0.05%$3.7m27.5K+2.9% Added
INTCIntel0.05%$3.7m26.5K+11.1% Added
CSCOCisco0.05%$3.6m31.0K+4.2% Added
GDGeneral Dynamics0.05%$3.6m10.2K+3.3% Added
AONAon plc0.04%$3.5m10.5K+4.6% Added
TSMTaiwan Semiconductor Manufacturing Co LTD0.04%$3.4m7.1K+6.9% Added
AMATApplied Materials0.04%$3.3m4.6K+13.4% Added
CVXChevron Corporation0.04%$3.3m19.8K−2.4% Reduced
RSReliance, Inc.0.04%$3.2m8.4K−9.1% Reduced
ASMLAsml Holding NV0.04%$3.0m1.5K+21.9% Added
NFLXNetflix0.04%$3.0m41.6K+2.3% Added
AMGNAmgen0.04%$2.9m8.0K+29.5% Added
PGProcter & Gamble0.04%$2.8m19.1K+4.0% Added
SHWSherwin-Williams0.04%$2.7m7.9K+4.0% Added
WFCWells Fargo0.03%$2.7m32.1K+36.3% Added
NOCNorthrop Grumman0.03%$2.5m4.9K+22.3% Added
KLACKLA Corporation0.03%$2.5m8.3K+1872.4% Added
PMPhilip Morris International0.03%$2.5m13.8K−41.1% Reduced
GLWCorning Inc.0.03%$2.5m9.8K+0.2%
ABTAbbott Laboratories0.03%$2.5m27.2K+12.8% Added
MVBFMVB Financial Corp0.03%$2.5m84.8K0.0%
LMTLockheed Martin0.03%$2.5m4.8K+4.0% Added
MCDMcDonald's0.03%$2.4m8.9K−4.6% Reduced
HONHoneywell Technologies0.03%$2.3m10.3KNew
BACBank of America0.03%$2.3m40.2K+4.4% Added
HONAHoneywell Aerospace0.03%$2.3m10.2KNew
LINLinde plc0.03%$2.3m4.4K+3.9% Added
NVRNVR, Inc.0.03%$2.3m331+3.8% Added
PLTRPalantir Technologies Inc.0.03%$2.2m18.8K−5.4% Reduced
TJXTJX Companies0.03%$2.2m14.4K+32.1% Added
LDOSLeidos0.03%$2.2m21.1K−9.6% Reduced
GEGE Aerospace0.03%$2.2m5.8K+9.0% Added
ORealty Income0.03%$2.2m34.8K+321.7% Added
ROKRockwell Automation0.03%$2.1m4.3K+124.9% Added
UPSUnited Parcel Service0.03%$2.1m19.3K−0.4%
IBMIBM0.03%$1.9m6.9K−8.7% Reduced
PANWPalo Alto Networks0.02%$1.8m5.3K+24.5% Added
ISRGIntuitive Surgical0.02%$1.8m4.4K+98.3% Added
MOAltria0.02%$1.7m23.8K−28.1% Reduced
DISThe Walt Disney Company0.02%$1.7m17.4K+5.1% Added
AFLAflac0.02%$1.7m14.2K+3.7% Added
SAICScience Applications International Corp0.02%$1.7m15.1K−7.5% Reduced
VRTXVertex Pharmaceuticals0.02%$1.6m3.3K+13.9% Added
GSGoldman Sachs0.02%$1.6m1.6K+8.9% Added
SBUXStarbucks0.02%$1.6m15.4K+1.5% Added
ANETArista Networks0.02%$1.6m9.2K+54.7% Added
GEVGE Vernova0.02%$1.5m1.3K+9.1% Added
PEverpure0.02%$1.5m18.7K−15.8% Reduced
CCitigroup0.02%$1.4m10.2K+17.8% Added
KOThe Coca-Cola Company0.02%$1.4m17.4K+14.1% Added
SCHWCharles Schwab Corporation0.02%$1.4m15.3K−1.6% Reduced
AXPAmerican Express0.02%$1.4m4.2K+8.6% Added
MRVLMarvell Technology0.02%$1.4m4.7K+32.8% Added
SHOPShopify Inc.0.02%$1.4m12.2K+146.4% Added
CRWDCrowdStrike0.02%$1.4m1.8K+26.4% Added
PNCPNC Financial Services0.02%$1.4m5.5K+10.0% Added
MSMorgan Stanley0.02%$1.4m6.5K+29.8% Added
BMYBristol Myers Squibb0.02%$1.3m22.5K+11.4% Added
STXSeagate Technology0.02%$1.3m1.3K+8.1% Added
MPCMarathon Petroleum0.02%$1.3m4.9K+9.1% Added
CLColgate-Palmolive0.02%$1.2m13.5K+6.9% Added
VZVerizon0.02%$1.2m28.5K+10.3% Added
MTBM&T Bank0.01%$1.1m4.7K−0.7% Reduced
SAPSAP SE0.01%$1.1m7.2K+154.7% Added
BUDAnheuser-busch Inbev SA0.01%$1.1m13.3K+54.5% Added
NEENextEra Energy0.01%$1.1m12.2K+8.3% Added
CBChubb Limited0.01%$1.1m3.1K+20.8% Added
SYKStryker Corporation0.01%$1.1m3.3K+14.2% Added
TRVThe Travelers Companies0.01%$1.0m3.2K+8.2% Added
TAT&T0.01%$1.0m50.1K+2.2% Added
UNPUnion Pacific Corporation0.01%$1.0m3.8K+8.3% Added
PHParker Hannifin0.01%$1.0m1.0K+26.6% Added
ELVElevance Health0.01%$1.0m2.6K+6.5% Added
BKNGBooking Holdings0.01%$1.0m5.7K+2893.7% Added
GILDGilead Sciences0.01%$982,2367.8K+11.5% Added
TXNTexas Instruments0.01%$981,2923.3K−0.6% Reduced
TTTrane Technologies0.01%$980,8832.0K+16.6% Added
UBERUber0.01%$950,04013.2K+5.1% Added
CMICummins0.01%$945,0981.3K+16.4% Added
FTNTFortinet0.01%$944,3116.1K−2.5% Reduced
SOSouthern Company0.01%$936,1649.8K+22.8% Added
COPConocoPhillips0.01%$933,3719.0K+13.8% Added
HLTHilton Worldwide0.01%$918,9462.8K−0.1%
OUSTOuster, Inc.0.01%$915,23014.6K+0.4%
SCCOSouthern Copper Corp/0.01%$884,4455.1K+10.4% Added
ETNEaton Corporation0.01%$872,7662.0K+10.9% Added
FDXFedEx0.01%$865,8742.8K+12.1% Added
NOWServiceNow0.01%$855,8058.6K+16.8% Added
APOApollo Global Management0.01%$822,7307.0K+3.5% Added
WMWaste Management0.01%$813,2013.6K+23.9% Added
NVONovo Nordisk A S0.01%$804,38616.8K+69.1% Added
MCKMcKesson0.01%$778,3341.0K−8.1% Reduced
USBU.S. Bancorp0.01%$761,30212.6K+15.4% Added
PCARPaccar0.01%$749,3696.2K−0.5%
MXLMaxlinear, Inc0.01%$730,5395.7K−92.9% Reduced
DEDeere & Company0.01%$726,6921.1K+2.8% Added
CVSCVS Health0.01%$725,7837.0K−2.4% Reduced
TDToronto Dominion Bank0.01%$723,9666.0K+5.2% Added
EBAYeBay Inc.0.01%$721,0246.5K+5.3% Added
CRMSalesforce0.01%$718,2444.6K+81.5% Added
LHXL3Harris0.01%$716,9342.5K+6.7% Added
TMOThermo Fisher Scientific0.01%$708,4001.4K−1.7% Reduced
VSATViasat Inc0.01%$707,2547.9K+1.7% Added
AVYAvery Dennison0.01%$701,6774.3K+2.5% Added
MMM3M0.01%$701,1194.3K+33.7% Added
ALLAllstate0.01%$698,6872.9K+27.2% Added
NXPINXP Semiconductors0.01%$695,0032.5K−5.3% Reduced
CSXCSX Corporation0.01%$694,63614.6K+1.7% Added
PLDPrologis0.01%$692,6015.1K+30.0% Added
VRTVertiv0.01%$690,4302.1K+39.6% Added
MARMarriott International0.01%$686,3071.9K+4.1% Added
EDConsolidated Edison0.01%$685,8156.2K+59.6% Added
PGRProgressive Corporation0.01%$679,4193.1K+38.5% Added
PAYXPaychex0.01%$671,0116.8K+27.7% Added
BXBlackstone Inc.0.01%$669,1995.7K+9.3% Added
SHELShell plc0.01%$656,4978.5K+23.7% Added
EMREmerson Electric0.01%$628,0364.4K+20.3% Added
OKEOneok0.01%$627,4137.2K−2.6% Reduced
CompanyBought (value)Shares
NVDANVIDIA Corporation$3.7m18.3K
SNDKSandisk$3.3m1.5K
LRCXLam Research$3.0m6.9K
AAPLApple Inc.$3.0m10.2K
LLYLilly (Eli)$2.4m2.0K
KLACKLA Corporation$2.4m7.9K
HONHoneywell Technologies$2.3m10.3K
TSLATesla, Inc.$2.3m5.4K
HONAHoneywell Aerospace$2.3m10.2K
MUMicron Technology$1.9m1.6K
WDCWestern Digital$1.9m2.9K
AVGOBroadcom$1.7m4.6K
ORealty Income$1.6m26.5K
COSTCostco$1.3m1.3K
ROKRockwell Automation$1.2m2.4K

Change in shares on the previous quarter's 13F, valued at this quarter's reported price.

CompanySold (value)Shares
MXLMaxlinear, Inc−$9.6m−75.0K
IQVIQVIA−$2.0m−10.5K
PSAPublic Storage−$1.9m−6.1K
PMPhilip Morris International−$1.7m−9.6K
MOAltria−$667,119−9.3K
IONQIonQ, Inc.−$435,737−15.1K
CATCaterpillar Inc.−$419,577−394
LULULululemon Athletica−$373,812−2.4K
BABoeing−$338,126−1.6K
BRBroadridge Financial Solutions−$328,047−2.0K
RSReliance, Inc.−$315,688−845
UNHUnitedHealth Group−$281,790−678
CMECME Group−$280,929−951
CHTRCharter Communications−$280,463−1.3K
PEverpure−$276,479−3.5K

Change in shares on the previous quarter's 13F, valued at this quarter's reported price.

CompanyValue last quarterShares
IONQIonQ, Inc.$435,73715.1K
LULULululemon Athletica$373,8122.4K
BRBroadridge Financial Solutions$328,0472.0K
CMECME Group$280,929951
CHTRCharter Communications$280,4631.3K
EXPEExpedia Group$251,7321.1K
PYPLPayPal$242,4595.4K
NTRNutrien Ltd.$230,6873.1K
ADSKAutodesk, Inc.$228,502954
MTDMettler Toledo$223,232177
IMOImperial OIL LTD$211,8831.6K
DLRDigital Realty$202,4471.1K
QSRRestaurant Brands International Inc.$202,2642.7K
AAgilent Technologies$200,9511.8K
CALYCallaway Golf Co$151,35710.9K
  • Technology40.3%
  • Industrials11.9%
  • Consumer Discretionary10.7%
  • Financials10.4%
  • Health Care8.6%
  • Communication Services5.6%
  • Consumer Staples5.2%
  • Utilities2.4%
  • Materials2.2%
  • Energy1.7%
  • Real Estate1.0%

Share of the value held in companies we cover, by sector.

PeriodCopy, a yearS&P 500SharpeS&P 500Biggest dropBeta
Whole backtestApril 16, 2021 to November 2, 2026+12.5%+12.8%0.610.62−21.1%0.96
Last three yearsNovember 3, 2023 to November 2, 2026+20.1%+21.8%1.071.16−17.6%0.96
Last yearNovember 7, 2025 to November 2, 2026+12.0%+14.2%0.700.84−8.8%0.91

From SEC Form 13F data sets. A 13F lists long positions in US-listed shares at the quarter's end, filed up to 45 days later; it does not show shorts, cash, bonds, non-US holdings or trades within the quarter. Positions in companies outside our coverage are not listed here. Research, not investment advice.